With the digital marketing platform increasingly improving, both small and medium-sized business managers are looking for tactics and strategies that can help them to compete and thrive at the same time. With plenty of changes in the realm of digital marketing, 2018 will not be any different. Here are the top 3 digital marketing trends for SMEs to succeed in 2018

1. Improvement in social media

2017 proved to be the year of live streaming of video on Twitter, Facebook, and LinkedIn. There are likely to be an increased usage of content that’s only there for a short time. Marketers must, therefore, start coming up with strategies that maximize their reach so that their content can be noticed. Measuring tools, analytics, and management solutions are expected to be more complex in 2018.

2. Inbound marketing

As lead generation tool, inbound marketing is one of the most notable trends that’s likely to be used in 2018 in order to make SMEs succeed. While filling of forms will be on the decline, other inbound marketing tactics will not only remain efficient but reliable as well. Apart from establishing yourself as an authority site, guest blogging on other popular sites can greatly help increase the number of backlinks and audience to your site. Another trend that will make a headway is a long-form blog post. Nowadays the audience is looking for high value and high-quality content that provides an in-depth information about a topic. Examples of inbound marketing include blog, pay per click, SEO, content marketing, and social media,

3. Demand for influencer marketing

The demand for influencer marketing is also expected to be on the rise. While the increasing demand for influencers signals high stringent guideline, startups who choose to work with influencers for their target market are likely to succeed in boosting the number of their audience.

Wrap up

In order to be efficient and succeed, SMEs need to avoid jumping on the bandwagon. Instead, they should consider other options with their target market in mind. If you are not sure about some of the best trends to incorporate, you need to engage imarketing.my which will not only provide the solutions that you need but also the best services when it comes advertising, SME, SEM, and SEO.

Author Winnie

Search Marketing Manager at iMarketing

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