Role of Big Data in Digital Marketing

In today’s Digital age there are numerous technological gadgets around us such as digital television, tablets, smartphones etc. Not long before a marketer uses to create catchy adds for the print media, television and billboards. However this digital revolution has made the marketers take advantage of this digital revolution for their use in their marketing strategies.

Today’s marketer has different kind of job description. He must collect data, transform into a meaningful information. He must then go through certain statistics, ongoing trends and eventually finding the right channel to deliver the message to the right target audience. This digital age has bought huge amount of the data with it. This data is being utilized by the marketers to make improved and better strategic decisions. Consumers are served in a better way with more specified and customized content through ads according to their needs.

Improved Marketing Campaigns with the help of big data

Lots of companies are now levering data, so that they can improve their digital marketing campaigns. These campaigns are more effective as compare to what was done previously. Because previously due lack of availability of the data marketers did not had a clear idea about the target audience. However now with clear target idea their campaigns are more specific and are according to the needs of their customers. Due to this big data they are being able to cope with the trends. But to benefit from that data companies have to spend some money and time in order to transform that data into meaningful information only then data is useful for the information.

Here are some important reasons for companies to utilise big data.

Improved Customer Insights

Huge amount of customer data is available on the internet.

Marketers can utilize the data analytics tool to transform the data into the useful information. Then they can utilize that data to look closely to the demands and needs of their customers. Marketers then design their marketing campaigns based on that data eventually providing a better experience for their customers. More over companies can also develop their own data bases of their customers. Customers can then deal with the company based on successful past experience.This will in turn lead to a higher customer value.

 

Plan for the better future.

Using this data driven approach marketers can analyse what they have done in the past. Therefore they can plan for better future and improved decisions. Backed from the past customer experience and insights from other form of the data they can plan for their future marketing campaigns. This is so they can provide a improved and trending experience to their customers. This approach enables the marketers to put more focus on their customers preferences and they can transform their marketing approach according to their customer preferences.

Improve target audience.

This data not give you the insights about the trends but also provide the needs and preferences of their customers. Marketers can use this data to improve their target market and focus more on the niche segment. The company wont have to waste their resources on people who are not interested in the product thanks to the data.  Having a clear idea about the needs and preferences of their customers companies can improve their target market and audience and focus more on the niche marketing.

Author Winnie

Search Marketing Manager at iMarketing

More posts by Winnie

Leave a Reply