You may be familiar with SEO. You may even be familiar with content writing.
But how exactly were those two things combined, and how will it be an absolute game-changer for your business?
In this article, I’ll explain exactly what an SEO content writing service is. And maybe more crucially, how generating SEO-friendly content can completely transform your company.
What is SEO content?
Many businesses struggle to build their brand and stay competitive as more companies use online marketing and compete on digital platforms. By producing helpful content and continuous efforts at content marketing, you may demonstrate your expertise in your field and stand out in the crowded digital market.
The process of creating content that adheres to search engine optimization (SEO) standards is known as content SEO or content authoring. For websites to accurately represent their company or services, they need high-quality SEO content. You must provide detailed, creative, clear, and SEO-friendly content if you want your website to promote your favourable brand image and meet your sales targets.
In order to engage your audience and move prospects through your sales funnel, you also need to improve your content marketing activities.
Read more: Five Types of SEO Services
Popular Content types iMarketing offer
What comes to mind when the term “content writing” is mentioned? Blog articles would probably be the first thing that springs to mind if your company is like most others. While blogging is one of the most well-known online content, there are many other types of SEO content you may use in your content SEO marketing strategy.
Our content strategy agency handles the creation and implementation of clients’ content management strategies, including small and medium-sized businesses, corporations, firms with many locations, and major franchises. We can assist you with some of the most well-liked categories of web material, including:
According to statistics, websites with active blogs outperform their rivals in backlink generation by 97%. With helpful and pertinent blog entries, you may increase brand recognition and get more brand mentions from reputable websites. Our content marketing agency uses sophisticated keyword research tools and thorough niche analysis to find high-converting content ideas and provide possibilities for social sharing.
Whether or not people stay on your website depends on the value and quality of your website content. As your dedicated content agency, we ensure your website’s content follows your SEO keyword strategy, captures your distinctive brand voice, and favourably portrays your business. To effectively convey the goal of your website and persuade visitors to act, our website content marketing team collaborates closely with your internal representatives.
Do you provide a minimum of two services? Or do you focus on particular segments of your specialised market? You can count on us to provide excellent content regardless of your sector since our content marketing has a wide range of industry experience and subject matter expertise. Our content agency team can help in the healthcare, banking, construction, manufacturing, or food delivery sectors.
Does your business provide local or international services in two or more locations? Our content marketing agency develops local and state sites depending on your business’s marketing objectives and requirements. We apply a geo-specific SEO keyword research technique to let customers know where you are and showcase your unique brand offers for each place. Using these techniques, our content agency can increase your local SEO and draw in niche leads.
Use SEO-optimised landing pages to promote the advantages of your goods and services and increase the number of site visitors who make purchases. iMarketing’s SEO content service includes the construction of landing pages to assist your paid social media advertising and pay-per-click (PPC) marketing campaigns. Our content specialist employs powerful calls-to-action (CTAs), compelling site copy, and matching online content to your advertisements to increase conversions.
Relationship between Content SEO and Helpful Content
Google Search is always attempting to provide users with more relevant results. To accomplish this, they are introducing the “helpful content update,” which is a component of a larger initiative to ensure users see more useful, original information created by people, for people, in Google search results.
Focus on content that puts people first
The helpful content upgrade intends to reward material more favourably where users believe they have had a pleasant experience, whereas content that falls short of a user’s expectations will not do as well.
How can you be confident that the material you produce will be effective with Google’s recent update? by adhering to our steadfast recommendations and principles to create content for humans rather than search engines? People-first content producers put the needs of their audience first while still using SEO best practices to provide searchers with more valuable results. If you said yes to the following inquiries, your people-first strategy is undoubtedly on the right track:
- Do you have a target market for your company or website that would be interested in the material if they visited you directly?
- Does your writing blatantly show first-hand experience and depth of understanding (for instance, knowledge gained from actually using a product or service or going somewhere)?
- Do you have a primary goal or emphasis for your website?
- Will a reader believe they have learnt enough about a subject after reading your material to aid in achieving their goal?
- Will someone who reads your material come away from it feeling satisfied?
- Are you following Google’s recommendations for both core upgrades and product reviews?
Don’t produce material for search engines.
Following SEO best practices, such as those detailed in Google’s SEO guide, is not incompatible with Google’s recommendation to put the needs of people before anything else. SEO is a helpful activity when used on material that puts readers’ needs first. The material that searchers find disappointing is closely connected with content produced with search engine traffic in mind.
How can you steer clear of putting search engines first? If you answered “yes” to any of the following questions, you should rethink how you produce content for your website:
- Is the content intended to attract users from search engines rather than created for humans?
- Are you creating a tonne of material on various subjects in the hopes that some of it may do well in search engine results?
- Do you use automation to create content across a variety of topics?
- Are you primarily summarising other people’s arguments without really contributing anything?
- Are you blogging about topics only because they appear trendy rather than because you would typically write about them for your current audience?
- Do people who read your material feel like they need to recheck their sources for more accurate information?
- Because you’ve heard or read that Google has a desired word count, are you writing to a particular word count?
- Did you write on a specialised subject for which you had no actual knowledge, primarily hoping to attract search traffic?
- Does your material claim to provide an answer to a query that is indeed unanswered, e.g., by implying a release date for a good movie or TV programme when none has been officially announced?
Why is Content SEO important?
See the top five justifications for hiring an agency to execute your content marketing plan.
Boost Your Brand’s Reputation and Build Trust
Since SEO content began to take off in the marketing industry, it has rapidly developed into the top method through which companies may establish authority and trust with their leads and consumers online. To say the online market is active would be an understatement. Every channel users use, including their email inboxes, social media feeds, and the articles they read is overrun with advertisements. Therefore, they are becoming very selective in the brands they contact with and, more significantly, in how they interact with those businesses.
Today, 78% of customers indicate they prefer quality, exciting content to advertisements for learning about a business. 80% of business owners and executives choose reading SEO articles over commercials to learn more about a firm and its products. The real kicker is this: 95% of B2B purchasers of products and services feel the content is essential in determining whether they would trust and collaborate with a brand.
Position Yourself as an Industry Expert
Regularly delivering high-value content may help you establish authority in your field. Consumers will start to rely on you for all the most recent industry news if you offer excellent and relevant content (which is enormous for many firms). Consider Neil Patel, HubSpot, and the Content Marketing Institute as examples.
Although each company provides consulting and training services, their actual value is in the material they produce. These experts are frequently consulted by brands, including ours, for the most recent information on market developments, trends, and best practices.
The idea is that regular SEO content development may assist in establishing your brand as a reliable resource for online knowledge. Additionally, building on point #1, your target audience will be more likely to believe you because of your status as an industry authority.
Generate New Leads in a Cost-Effective Way
Content marketing makes all firms now compete on an even playing field. Small companies are right at the top of the SERPs alongside corporate leaders now, but in the past corporate giants ruled the globe because they could afford to spend money on advertising. In reality, small firms that engage in SEO content production may outperform their significant rivals due to Google’s recent emphasis on local search.
Despite costing 62% less than traditional marketing, content marketing produces three times as many leads for every dollar spent. Content is the way for small companies hoping to stand out in the SERPs.
Furthermore, 81% of small companies report seeing a boost in traffic after spending just six hours per week developing engaging social media postings. This demonstrates how even a tiny amount of time and money can significantly impact.
If you can’t convert your leads, they aren’t much use to you. The good news is that the correct SEO content production at all the key touch points may assist in guiding principles through the customer journey until they reach the conversion point. Content is so successful at accomplishing this that between the three and five stages of the sales cycle, it is used by almost 50% of marketers.
Numerous data demonstrate how efficient content is in promoting conversions. Here is a handful that we thought were particularly convincing:
- Businesses that spend on producing SEO content often see a six-fold increase in conversions compared to brands that don’t.
- 61% of customers choose to make the buy after reading the blog’s suggestions.
- Inbound marketers have been able to treble their websites’ conversion rates with targeted content marketing initiatives.
- Nine out of ten B2B buyers of goods or services rely on content to guide significant buying decisions.
Increase brand awareness and your SEO
Content aids in finding you. Content is the heart and soul of every search engine optimisation plan since companies wouldn’t be able to rank for their target keyword without content.
One of the most obvious ways that content may boost your SEO is by enabling you to optimise your website for more keywords and phrases. You can’t ask your online content writer to try to cram all the search queries people use to search for your services onto your five or so static web pages, for instance. You could, but doing so would constitute keyword stuffing, which is detrimental to your results.
Instead, it would help if you ranked for terms and phrases that your target audience could use using blogs, white papers, e-books, and even videos. By doing this, you could target different relevant keywords in a white-hat manner and other audience groups with varying demands and interests.
Let’s consider selling insurance to corporations and the general public. General liability insurance wouldn’t interest the typical consumer, but it may to a business owner. However, businesses don’t require homeowners’ insurance, but first-time homebuyers must. You may reach your audience’s demographics with custom content without breaking any Google guidelines.
Why do you need a Content SEO strategy?
Only 4% of business-to-business (B2B) marketers believe their online content strategy is highly effective, according to a 2018 content marketing survey. Meanwhile, 53% of the survey participants rated the effectiveness of their content strategy SEO technique as moderate.
For example, it would be best if you had a content marketing plan like a plan of content marketing for real estate that captures your target customer persona and distinctive brand voice to appeal to them and build a strong relationship with them in the real estate industry.
A thoughtful website content strategy enables you to:
Produce Reliable, High-Quality Content
Successful SEO content marketing takes time to develop. To produce SEO-friendly content that works, you need a clever content production plan and a data-driven SEO keyword strategy. Your content marketing efforts will fail if you don’t have a well-thought-out plan for your content strategy. The content strategy aims to provide your company with a clear direction for producing regular, worthwhile SEO material.
Increase Page Visitors
A website’s ability to keep visitors on the page, persuade them to subscribe to blog updates, and keep them coming back for more depends on the quality of content. You can quickly grab your prospects’ attention and maintain a favourable brand perception with the correct SEO content approach. Content marketing organisations create website content strategies to establish and enhance connections with online consumers.
Gain Better Traction
What subjects should you prioritise? Which content categories are popular with your target audience? What inquiries about your brand do your clients make online? You may more easily plan out content marketing tactics for better audience targeting and brand promotion when you have an SEO content strategy for the themes you need to cover in your website content.
Develop Brand Loyalty
According to a HubSpot survey, approximately 40% of marketers view online content production services as vital elements of their overall digital marketing strategy, particularly when it comes to building brand loyalty. A growth-driven website content strategy makes it possible by writing more helpful online material for potential clients, showcasing your industry knowledge, and creating a community around your brand.
Save Resources, Time, and Money.
A content writer typically needs 4 hours to complete one blog post. Producing SEO content requires time. By setting priorities for your content marketing strategy, you can ensure that all of your time, money and resources are strategically invested in maximising the value of the content on your website and producing relevant content marketing SEO pieces centred around topics that interest your target audience.
Prevent Google Penalties
Websites that use unethical content marketing techniques, such as keyword stuffing, copyright violations, and link spamming, are penalised by Google. You need white hat website content tactics that adhere to search engine rules if you want to shield your website from Google penalties. To prevent your ranks from dropping and your profits from declining, content writing businesses advise staying current with the newest SEO advances and algorithm upgrades.
iMarketing Content SEO services
Although they shouldn’t take up most of your online material, keywords are still essential to any content management strategy. Our content agency employs sophisticated SEO keyword search tools to find high search volume terms, analyse Keyword Objection to Benefit (KOB) data, and estimate ranking difficulty, relevancy, and search demand curves. Most significantly, we apply intelligent SEO keyword search strategies and blend head phrases and long-tail keywords to boost your content development strategy and generate targeted search visitors.
Content Development Strategy
When it comes to carrying out a content strategy plan, there are no absolute rules. To create a clever technique for website content that yields quantifiable results, you must, as a marketer, perform in-depth research and evaluate all of your possibilities. Our content marketing service team reviews the material on your current website and your content marketing strategy before offering you SEO copywriting services that will increase website clicks and conversions. We ensure you provide the right content to the right audience on the right channel at the appropriate time.
Your position in search engine results depends on the calibre of your incoming links. Utilising website content writing services is your most excellent option if you want to increase your SEO and gain high-quality connections from reputable websites. One of the illustrious content marketing firms, iMarketing, prioritises developing data-driven website content to promote link-building success. Our content strategy services team uses a variety of content forms, including case studies and interviews, and publishes blog pieces and guides tailored to specific industries to benefit your audience and get high-quality backlinks.
Conversion Rate Optimisation
Approximately 434% more pages are indexed due to SEO content generation. Your chances of appearing well in relevant search results and generating clicks and conversions increase with the number of indexed pages you have. At iMarketing, we make use of provocative title and meta description, write engaging content that appeals to your audience, adapt your brand language, utilise the appropriate keywords and voice, and ensure your site content is original. To guarantee that every area of the material on your website generates conversion, our content organisation employs best practices while developing and implementing your content initiatives.
Search Engine Optimisation (SEO)
Marketing professionals use content marketing services to fine-tune their SEO strategies, drive traffic, and promote visitor-to-customer conversion in about 70% of cases. Utilise our online content services to collaborate with an SEO content writer with expertise in producing SEO-friendly material. Because our content agency is familiar with how search engines operate, we regularly adapt our technical SEO strategies, on page SEO strategies and content marketing services to consider each change that search engines make. Enlist our SEO content marketing services, and we’ll assist you in conducting effective SEO content marketing.
With iMarketing’s PPC content marketing solution, you can enhance your PPC performance and produce more qualified leads. Our PPC content marketing service includes in-depth research, ad text production, and A/B testing to improve your PPC performance and content ROI. To save you time and worry, we can also handle the construction of your landing pages or the backend optimisation of your content management strategy. You receive PPC content services from us that are concentrated on guiding inbound leads through your conversion funnel and generating the most traffic and income feasible.
Monitoring your Google Analytics performance and utilising this content marketing information to improve your content strategies make up a significant portion of our SEO content creation services. To obtain actionable insights and quickly implement the necessary updates to your content strategy, our SEO content services team continuously monitors and analyses your traffic, navigation, organic search, and conversion metrics, including email signups, page clicks, page views, and bounce rates. We also give you monthly reports so you can track the development of your content marketing service.
Why iMarketing for your Content SEO?
Finding an SEO Malaysia content marketing agency that is informed about search engine optimization and has expertise is crucial when looking for one. Additionally, they have to be able to comprehend your target market and commercial objectives. To assess the calibre of their writing, they should also be able to offer examples of their previous work.
Our content marketing team at iMarketing is skilled in various markets and enterprises, and we have more years of expertise in SEO writing. To do subject research, keyword research, and content optimization based on the top-ranking results, we employ high-end tools like Ahrefs, Google Keyword Planner, and Google Analytics.
iMarketing can assist if you’re seeking a comprehensive Content SEO solution. We provide a range of services to assist you in raising the search engine rankings and traffic to your website. Contact us to learn more about our services and how we can help you expand your business.