Yes! “Digital Marketing is killing Traditional Marketing” in Malaysia. It hurts when we say so, but it’s a truth. Thinking what we are talking about.? We are talking about Digital Marketing Revolution.
So you have a business and you’re uncertain how to elevate it to the world. Do you put advertisements on the radio? Do you print flyers? Is it accurate to say that they are something you can get into, or would say they are simply things you should leave to the geeks? Likewise, what’s so much discussion about traditional marketing versus digital marketing?
Traditional marketing can be considered as an outbound strategy where in a company can convey its brand message to its target audience, loud and clear. This can be done through print ads, radio ads, television ads, flyers, newsletters, promotional brochures, billboards, post cards, business cards, networking events, cold calls or even referrals.
Digital marketing is more of prospects getting in touch with the brand. It is an in-bound strategy. It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites. It does help to connect with your current and prospective customers.
Thinking which method of marketing will give you the best reach and best return on investment for the money you spend? This is the same question marketers are tackling every day. Since we get the significance of both promoting channels, how about we look at the distinctions they bring to the table of your business.
Since the internet is more reachable to people, communication has become diverse and easier. As this is the reason, marketers have started approaching audience through different platforms of the Internet. You will surprise to see the facts & figures for Digital Marketing in Malaysia for the year 2018. Let’s have a look! You’ll be surprised.
- Revenue in the “Digital Advertising” market amounts to €382m in 2018.
- The market’s largest segment is the segment “Social Media Advertising” with a market volume of €102m in 2018.
- 43% of total revenue in the “Digital Advertising” market will be generated through mobile in 2022. (Source: https://www.statista.com)
X REASONS WHY DIGITAL MARKETING BEATS TRADITIONAL MARKETING?
This is the period that most of the organizations are approaching digital marketing practices in order to attract, engage their audience & to represent their business on-line. Traditional marketing has its own advantages but there is no doubt that digital marketing has set a revolution on fire & has some winning benefits over traditional marketing. Some of those are mentioned below:
- Low Cost: Advertising from Internet is quite inexpensive than newspaper, television and other traditional media. So, this ultimately gives a greater hand in budget to increase the business.
- Real Time Result: Digital marketing gives a better and fast result of any campaign through number of visitors, subscribers & bounce rate while traditional marketing took a lot of time for showing any results.
- Brand Development: Through digital medium you can own an entire website & most importantly can have a platform to build your brand image consistently.
- Non-Intrusive: With digital advertising you have the power to choose to see an ad or not. You can participate in a social media discussion group or read or ignore a marketing email.
- Greater Exposure: Digital marketing has the ability to reach out to a widespread population, even the whole world.
- Better Engagement: With digital marketing strategies, you can not only interact with your targeted audience in the real time, but also make prompt and fruitful steps based on their quick feedbacks.
- Quicker Publicity: Owing to real time results with digital marketing, you get instant publicity and even if you do not, you can instantly know which of your ad isn’t working.
- Works for Every Stage or Field: Digital marketing allows even small businesses to expand their brand presence and manage advertising and marketing front.
- Easy Analytics: With digital marketing measuring, your marketing efforts becomes very easy and quick. You can instantly see which strategy is working and which isn’t through Google Analytics.
- Two-way communication: With digital marketing, you’ll always be one click away from feedback. Consequently, this allows you to interact with your customers, or pull your campaigns as you go.
To Sum Up
While some people like to take sides in the traditional marketing versus digital marketing debate, it wouldn’t make sense to choose one over the other. They complement each other perfectly, and therefore learning from both sides will only make you a better marketer.
However, as the world transitions to a digital future, up skilling yourself with tech skills would be a careful choice. We know that in today’s world streaming services replaced the Cinemas and DVDs. Newspapers are porting over to on-line subscriptions. Furthermore, Radio stations are uploading their content on-line, and the smart phone is changing the way we consume information.
If you catch yourself getting your phone the first thing in the morning, checking it every few minutes when you’re out, or pass significant time on-line, then you definitely know the importance of digital skills.
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