Whether you own a small business or big enterprise, COVID-19 has made it significantly hard for businesses to stay afloat with all the government’s travel restrictions and closures in the fight against the pandemic.
With a new normal comes a new way for businesses to survive the market, and digital marketing has become one of the crucial things that can pivot your business back amidst the pandemic.
Digital Marketing Strategies to Market Your Business Online
The COVID-19 pandemic has changed the infrastructure for businesses and the lives of consumers. It is now crucial than ever to build your business presence online, as consumers are actively moving into the digital space.
Let’s look into digital marketing services available for your business to leverage on to survive the pandemic.
Search Engine Optimisation
Search Engine Optimisation (SEO) improves website traffic quality and quantity to a website or a web page from search engines. Optimising your business pages for SEO is now more important than ever, as most consumers are now buying and searching for things and services online. Consult an SEO agency to rank your business on top of google, reach your audience, to your audience and generate more sales organically.
Among many SEO strategies, you can choose to leverage for your business are, the use of backlinks, URL structuring, keyword research, and website optimisation while improving the users’ experience.
Another form of digital marketing service is Search Engine Marketing (SEM) or Google Ads. SEM is known as promoting websites by enhancing their visibility in search engines primarily through paid advertising.
Due to COVID-19, many small and big businesses have moved to the digital space, resulting in a crowded online marketplace. Thus, why SEM is vital for businesses to attract potential consumers and come out as strong and relevant in a competitive market.
Leveraging on SEM, or Google Ads will give your business or brands the platform to display brief advertisements, service offerings, product listings, or videos to web users to increase brand awareness and eventually drive significant profit to the business.
Social Media Marketing
As we move further into the digital era, social media platforms have become one of society’s most powerful communication and engagement tools. Business owners are called to build a strong social media presence to maintain brand awareness and loyalty.
Hence, why Social Media Marketing (SMM) is becoming a more popular option for practitioners and researchers, as it leverages social media platforms and websites to promote a product or service.
Below is a social media marketing guide to help you identify your business goals, engage audiences and optimise your results:
- Set meaningful social marketing goals
- Research your target audience
- Establish your business’s most important metrics
- Analyse your competition
- Create and curate engaging content
- Ensure a timely social presence
- Determine what works best for your business
Google Display Network
Another digital marketing service that business owners can leverage on is Google Display Network (GDN). GDN is Google’s network of sites and apps with agreements to receive revenue by allowing Google to advertise. The GDN is where your business display ads appear to users throughout the internet.
When utilising a GDN service, remember to start with remarketing with your targeted audiences, use managed placements, create ads in as many formats as possible that are visual and straightforward and always work within your budget.
Why is it Important to Market Your Business During the Pandemic?
An excellent marketing plan is always an essential aspect of running a business. Despite the trying times that had hit us all when COVID-19 was born within the society, it is best to keep your business marketing strategy at best for you to;
- Thrive against your competitors.
- Know your target audience.
- Strengthen business relationships
With COVID-19 living with us in the community, it is now crucial than ever to increase your business digital marketing efforts. Put your brand and business in the digital world to strengthen your presence in the market and your target audience with the right digital marketing services.
How to Get Started?
As a leading digital marketing agency in Malaysia, our dedicated team at iMarketing has developed and trained to serve your business with personalised, strategic digital marketing services to help you outmanoeuvre the pandemic.
Visit our website to learn more tips on keeping your business up and running during these trying times of the COVID-19 outbreak or talking to us, and together we can plan the ultimate digital marketing strategy to drive more significant profit for your brand.