Before understanding Facebook Marketing, You need to get the background of this huge social media platform.
What Is Facebook?
Facebook is a social utility for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. It started in 2004 as a closed community for college students requiring users to sign up. But now a days has expanded beyond that to high schools, corporations, regional networks, or any user across the world. Hence, Facebook allows users to connect and share information in a variety of ways.
Why You Need Facebook Marketing?
Do you know what you really want to accomplish, how you want to grow your business and most importantly which tool you want to use for the effective digital marketing in Malaysia. You need to be very careful while choosing your strategic tool of marketing. There’s a tool for each business objective! You probably won’t be surprised to learn that Facebook is the #1 social media platform used by businesses.
This article will help you understand how Facebook can be used as a digital marketing tool. It also explains how Facebook provides insight into its users’ interests, likes, dislikes, personal life and buying behavior. In addition, it also provides a large database of information that can be tapped into your business or organization to generate high quality leads, sales inquiries and traffic to your website. This content is for those who wish to make or strengthen their stand in the market through Facebook as one of the social media platforms.
It won’t surprise you that Facebook has 1.18 billion daily active users. It’s not only the sheer number of people, but the amount of our attention Facebook owns. Globally, the average user spends 50 minutes per day with Facebook properties. You would be surprised to know that the average person sleeps 8.8 hours in a day. It means one-sixteenth of our waking hours are spent with our eyes glued to the social network. It means that in social media Facebook Marketing is still the most effective medium to promote and market your business in Malaysia.
What Do You Want To Achieve?
Let’s start with some real understanding that how can you market your business on Facebook. Facebook Marketing has three tools (pages, ads, and groups) that can be used by anyone. These choices has their own purpose, and they can be shared for better reach.
Facebook pages assist businesses, brands and organizations in sharing information and reaching out to people. Users like the pages that are of their interest. So, they’ll automatically receive updates from that page in their news feed. With this, they can stay in touch and get updates about different activities. There are a number of different pages you can create depending on what sort of organization you are starting.
But your concern is that How can posts be effective to grow your business? Facebook Marketing is a fantastic way to reach out to your audience on different levels. By posting information, photos, videos and stories, the content you share can: Personalize your brand. Drive users to your blog, Generate more traffic directly to your website, Educate and create awareness about your industry and finally Promote the culture of your organization.
Facebook marketing is completely scalable as you create campaigns that are realistic and relevant to your brand. All of this is completely measurable by utilizing Facebook analytics, giving you the ability to test, evaluate and adjust the strategy that you are currently implementing.
Furthermore, Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels, and even the types of devices used for browsing. There is a lot of flexibility when it comes to choosing the types of ads you want to produce for your Facebook page. This will depend on what you are offering for the campaign and the type of audience you want to promote. Over the last couple of years, Facebook has spent a great deal of time and effort to adjust the types of ads it offers.
First question you want to ask yourself is what is the objective of the advertisement that you are going to post. Different types of ads serve the following purpose: Firstly, Generate traffic to your website, Secondly they Boost likes and engagement for your page. Finally, Install and promote your mobile and desktop applications and most importantly Direct people to your business and e-commerce platform or event.
Now let us now discuss in detail about creating a Facebook Social Media Marketing (SMM). When looking to promote your page, you need to clearly define a strategy on what you are looking to achieve. This can be done by: Clearly defining your goals and objectives, If you already have a Facebook page — Conducting an audit to find out what is working and what is failing, Conducting research and competitor analysis and Creating a content plan. The two best ways to promote your page are to either promote the page itself or boost your posts.
Policies Need To Be Considered While Advertising On Facebook
You should know the policies and regulation of marketing via Facebook. Facebook is continually developing authentic ways for people, businesses & institutes to connect with one another. Facebook Advertising Policies provide guidance on what types of ad content should be allowed. Ads must not violate Malaysian Community Standards. They must not constitute, facilitate, or promote illegal products, services or activities. Post targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe. Most Importantly shouldn’t exploit, mislead, or exert undue pressure on the age groups targeted.
Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences. Such as cancellation of ads you have placed and termination of your account. Facebook do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don’t reflect the personal beliefs, characteristics or values of the people who use Facebook.
Let’s Start Now. Get the help of iMarketing professional expert to manage your Facebook advertising Still thinking? Nervous? Don’t worry, there isn’t any rocket science behind the effective Facebook Marketing, it all about how you manage your page, ads & groups. You just need some specialized hands for your business. We feel proud in letting you know that you come to the right place to boost your social media platform. We ensure you the quality of our work, just make a call or email us. Get free consultancy from iMarketing professionals.
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