Everything is adapting the change of digitization, so is the marketing. Customers now have a lot of knowledge nowadays compare prices, quality and availability. Instead of going to physical stores, people use digital devices to shop. Digital platforms are a feature in marketing plans regularly in everyday life. As a result, digital marketing campaigns are becoming more prevalent and efficient.
In Malaysia almost everyone is using mobile phone today. Among those, most of them use internet at least once a day. Therefore, if traditional marketing practices are not incorporated into digital ones, businesses will be left far behind in this cut throat competing world.