Advertising on different platforms like websites, blogs, online forums and apps are the examples of Display Ads. Several formats are available to fulfill the particular promotional need. These ads are used to deliver general advertisements and brand awareness messages to site visitors. Again it depends upon the intention; but a quick conversion is the ultimate objective.
Formats Offered
App
Create a campaign targeting specific mobile app categories, or track the performance of the in-app ads that are already running.
Text
Display ads include a headline, two lines of text and a URL, like an ad on Google Search.
Google Mail
Show custom ads in Gmail so people can save, forward and expand ad in their inbox.
Banner
With images or rich media, these ads include customised layouts, interactive elements, animations and more.
Steps Involved
Formatting and Designing
First step is designing, whether making simple text ads or using images. With the availability of ad gallery, it does not take much time.
Continuous Analysis and Improvement
Ad Words is a platform that facilitates you to measure your ads’ results and figure out which audiences are most receptive. Whether the objective is to increase sales or get more calls, it gives choices to make adjustments in order to get your efforts count.
Budgeting and Launching
Here you decide how much you want to spend on a promotional campaign. The recommendation is to start Display Ad campaign by targeting those people who are more likely to respond.
Target Decision
This is the beauty of Display ads that it allows to create highly targeted campaigns based on characteristics about your customers. For instance their interests, location, age, gender,education and other demographics.
Real Time Bidding (RTB): A Revolution
RTB also known as Programmatic Display Advertising has brought a revolution in purchasing and managing of display ads. Usually ad placing is booked directly with a website. Under this system advertisers manage their activity through a technological platform and bid to advertise to people in real time across multiple websites. The base is targeting criteria and it allows more control for the advertiser (or agency). It means they can control the person that they advertise to rather than just the website.
With millions of websites, news pages blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of internet users worldwide. Since it provides specialized options for targeting, keywords, demographics and re-marketing; a lot of efforts are saved in encouraging customers to notice a brand, consider an offering and take action.
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