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In today’s competitive and fast moving business world, being online is not enough. However, having a proper visibility to visitors can make a difference. The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPs). According to a report, 93% online experiences begin with search engine.

If a website is not in the first page of search engine results; probability of clicking on second page is much less. 75% of users never scroll past the first page of search results. Marketers see SEO as becoming more effective. 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly (MarketDive, 2016). 70% of links clicked are among organic results.

Search Engine Optimization

SEO is a process that affects the visibility of a webpage or a website in a search engine organic results. We call these organic results as unpaid, natural or sometimes earned results.

Two Major Components of SEO

There are two major components of SEO factors that any website must take into account. Those components are on-page factor and the off-page factor. Mastering how to optimize these two SEO factors can bring high success for a site’s ranking with specific keywords on search engines.

On-Page Factors vs Off-Page Factors
On-page factors is mostly about all you see on the content of the website. It refers to the content and text that include title tag, body copy, bold headline, heading tag, image alt and so on. These are usually carried out with best effort to optimise the specific keywords for a website.

The other one is called Off-page factor. This is about page rank score, anchor text or better known as link text. This is all achievable using link popularity sites. These sites include social network sites, article database sites, press release submission, classified ads and etc.

Comparing these two critical factors for the success of a website. The on-page factor is generally more controllable than the off-page factor. Overall we have to work on both aspects in order to have better rank on search engines.

SEO is such a powerful digital marketing tool that has potential to put a business ahead of the competition. It is clear that if more than one websites are selling the same product, optimized website will be gaining more traffic and as a result more customers.

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Author Wong

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