Every enterprise is searching for new and innovative techniques to optimize their e-commerce websites to enhance higher conversion rates. As much as SEO experts are usually engaged developing strategies to optimize CRO. These people rarely succeed. For any online marketing method to succeed, they have to prioritize on conversion rate optimization. Below are five tactics you can employ to enable you to optimize the CRO for your enterprise:

  1. Scarcity method

Marketing experts have conducted thorough research on customer behavior and found out that customers tend to fall for those items that are limited. Therefore, this scarcity technique brings a sense of urgency, making a prospective customer buy the product.

  1. High to low price technique

This tactic is based on the mere understanding of buyers’ behaviors. When a buyer is presented with a product with an unreasonable price which is lower or higher to their normal price. They tend to check it even if they were not interested in it.

  1. Principle of reciprocity

Experts argue that if you happen to offer potential buyers with a free item, they tend to reciprocate by making a purchase. The tactic here is to impact the potential buyer with a debt that he/she will want to settle by making a purchase.

  1. Explaining before giving solution

This serves as the best tactic of advertising that you can employ to boost your sales and to seek an audience. The strategy offers a content regarding a certain issue. Then explaining it, and finally offering a sound solution which can either be a product, service, or advice.

  1. Focalism

Potential buyers have a tendency to focus more on first appearance and data they come across to determine their purchase. They use this data to compare with other products to determine whether to buy or not.

Employ these five effective and proven SEM tactics to enhance your conversions. Moreover, combine all the techniques and imarketing.my on your e-commerce to boost your turnover.

 

Author Winnie

Search Marketing Manager at iMarketing

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