The technical SEO of a website is sometimes overlooked, but it can significantly impact search engine rankings. Issues such as duplicate content on your website, broken links, or improper meta tags need to be fixed. You risk losing out on prospective customers and income if you are unaware of these problems and how they affect your website’s performance in search engine results pages (SERPs).
What Is Technical Search Engine Optimisation (SEO) ?
The specific set of on-page tactics known as technical SEO aims to make it simpler for search engines to crawl, index, and understand the content of websites. High rankings result from the assistance of technical SEO professionals in classifying and identifying the web pages that search engines crawl.
Technical SEO covers a broad range of subjects. Some features include better coding practices, standard HTML/CSS markup, adherence to search engine guidelines for performance optimisation, the use of structured data for indexing purposes, and making content accessible through appropriate markups. The world is becoming more mobile, so having a responsive and mobile-friendly website would benefit users and web crawlers from search engines, making the crawling and indexing processes easier.
Users’ expectations have significantly changed over time, and search engines have become more sophisticated. According to Statista, there are currently about 6.5 billion smartphone users worldwide. Due to the enormous increase in smartphone usage, Google has updated its algorithm, giving greater weight to mobile-friendliness and site performance when ranking web pages.
Today, Google may punish websites with shoddy redirects, slow page loads, and bad site structure. These technical SEO problems could cause a sharp decline in search rankings and organic traffic if not addressed. Given that, about 35% of clicks come from the top organic results, a drop in ranking could be detrimental to your company.
Read more: Types of SEO Services
What are Technical SEO Services?
Technical SEO services involve optimising a website’s technical elements to enhance its visibility in search engines and ensure a better user experience. These services encompass a range of activities, including analysing and optimising website structure, optimising for mobile devices, improving web page site speed, optimising URLs, avoiding content duplication, creating and optimising XML sitemaps, and implementing schema markup.
The goal of technical SEO services is to make a website easy for search engines to crawl and index while providing a positive user experience, ultimately leading to improved search engine rankings, increased traffic, and higher conversion rates. These services can enhance your organic search performance and achieve various business objectives, including generating organic traffic, optimising your search presence, and attracting more converting customers.
Our technical SEO services focus on the following:
- Understanding your website’s business objectives and prioritising them.
- Analysing your website’s tech stack and implementation.
- Evaluating your website’s structure and content for both mobile and desktop versions.
- Ensuring that your pages meet search intent and are understood by Google.
- Diagnosing how Google crawls, renders, indexes, and ranks your pages.
- Developing and implementing a personalised technical SEO strategy.
- Monitoring your website’s progress and striving to increase your qualified organic traffic and revenue.
Why Is Technical SEO Important?
There isn’t a single all-encompassing plug-in or hack that can make your website’s technical SEO “perfect.” When combined, you can do numerous things that can significantly enhance your technical SEO and give you an advantage over the competition.
Why do you wish to give technical SEO more importance? Because technical SEO enables search engines like Google to recognise your website’s value. This is crucial since it might encourage search engines to rank you higher. Technical SEO refers to ensuring your website complies with the standards because its primary goal is to provide users with the best results for the keywords they have selected.
Users would be more likely to use another search engine if Google emphasised websites that were difficult to access, slow to respond, or both. Therefore, Google’s crawlers, like their search engine spiders, will boost your website’s search ranks if it loads quickly, doesn’t include any broken links, and is secure.
The causes of this are clear. The satisfaction and delight of your users will increase significantly if you have a solid technical foundation for your website. Search engine crawlers prefer your website over those that provide a slower and more buggy experience.
How Does Technical SEO Work?
In addition to preventing frustrated website users, a uniform URL structure, site audits, and speedier websites make your entire website appear on search engine results pages. Everything that undermines a thoughtfully designed user experience will likely irritate search algorithms. Because search engines prioritise live pages, the more 404 error pages and 301 temporary redirect pages an algorithm discovers, the lower the search rating.
Canonical link URLs are essential because the same material confuses search engine algorithms and can lead them astray. These canonical tags inform Google and other search engines of the preferred site. Poor site security is another thing that searches bots look out for. All URLs with the HTTPS element protect data transmissions between browsers and websites from intercepting.
Because many elements, including text, links, and tags, are loaded on the client’s side but not visible until rendering, JavaScript causes issues for technical SEO. This makes it more difficult for search engine crawlers to index your website. The search engine crawler may become confused in outdated or complicated JavaScript cases. At this point, site auditing is essential.
Search engines can understand what your site is doing with structured data. By labelling or organising material using a schema, you enable search engines to “read” your website in a systematic fashion. By tagging your material, you may also allow unique features to appear alongside your pages in search results. These “rich snippets” can involve your reviews appearing on the results page directly, appearing in “Top Stories” carousels, or showing up in “recommended search” boxes.
Since mobile devices now account for well over half of all web traffic, visitors must first encounter responsive design to traverse your page without double tapping, pinching, and zooming. Mobile searches are made simpler by picture compression, optimised alt text, and “lazy loading,” A low-res image rather than a blank space displays on the edge of content as the user scrolls down the page. Additionally, this information can be indexed for mobile searches using an image sitemap.
What are the important component of Technical SEO Services
Our Technical SEO Services begin with a comprehensive Technical SEO Audit utilising advanced SEO Audits Tools like Google Search Console and Ahrefs. This audit phase is crucial, as it identifies the principal issues hindering a website’s search engine visibility and overall performance.
The significant issues that we diagnose during the phase of the audit are:
- Server Error (5xx)
- Coverage Issues (Crawling – Currently Not Indexed, Discovered – Currently Not Indexed)
- Core Web Vitals and Mobile Loading Speed issue (Page Speed Insight Score)
- Not Found (404)
- Soft 404
- Web Pages with multiple redirects
- Alternate page with proper canonical tag
- Excluded by ‘noindex’ tag
- Duplicate, Google chose a different canonical than the user
- Blocked due to another 4xx issue
- Blocked by robots.txt
- Duplicate, submitted URL not selected as canonical
- Mobile Friendliness or Usability
- Clients Errors, and more
After completing the Technical SEO Audit, we prioritise the errors that require immediate attention and fixing. Our top priority is resolving the issues that affect crawl accessibility, as it is vital to ensure that a website’s pages are discovered, crawled, and indexed by search engines.
While many experts suggest optimising for users instead of search engines, both are equally important. Without proper crawl accessibility, a website is unlikely to reach its target audience and achieve its SEO goals.
How Can You Benefit From iMarketing’s Service
Enhanced Mobile Device Efficiency
Over the past five years, mobile search has risen by 546%. Future predictions indicate that it will only grow in significance. A website optimised for technical SEO gives users a better mobile experience, eventually boosting your company’s conversion rates and overall income.
Website owners can increase website performance by up to 50% by optimising their website’s code for mobile devices. By doing this, you can keep organic mobile traffic coming to your site and improve your users’ mobile web browsing experience.
Improved SEO Outcomes
Using efficient crawl management strategies like canonical and technical SEO optimisation enables you to improve your organic results and compete more effectively with rival websites for keywords related to your industry. With a Technical SEO-optimised website, you can ensure that your material is easily accessible to Google and other search engines.
Increased Conversion Rate
Crawl problems brought on by missing robots.txt files, incorrect meta-data, or unsafe links lead web pages to rank lower on SERPs and diminish conversion rates, which, in turn, lowers overall company revenue and tarnishes the brand image by eroding potential consumers’ trust in the organisation. A site with technical SEO optimisation avoids crawling issues that cause Indexing to lag or cease entirely (and thus affect your organic keyword rankings).
You may enhance your click-through rate (CTR) for selected keywords and show potential consumers precisely what they need, when needed, by improving crawl performance with technical SEO optimisation.
Aim To Improve User Experience
Poor user experiences can result from omitting little elements like page load speeds, especially for mobile site users who access the internet on their smartphones. It’s no secret that Google prioritises mobile optimisation for organic results. Therefore, your website must function well on various devices.
Optimising your website’s technical SEO will improve user experience by giving users a seamless browsing experience across all browsers and device types. By speeding up page loads, technical SEO improves the user experience for your current users while also generating more leads through improved conversion rates. The result of this strategy is an increase in traffic volume and income for businesses across all sectors.
What Technical SEO Services iMarketing Provide
If you want your business to be found in search engines, technical SEO services are essential. This service entails various particular duties that must all be carried out yearly. Technical SEO audits are the first stage of an SEO project’s life cycle, where the actions for technical SEO services begin. Here, the Technical SEO firm carefully examines your website, SEO performance, and the websites of your rivals for any technical flaws that could harm Search Engines Results Pages (SERPs).
Technical SEO Audit
To find and address the technical SEO problems with your website, we conduct a thorough technical SEO audit. Critical checkpoints covered by the audit include mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. We create short-term and long-term solutions based on analytics data to enhance your website visitors’ experience and boost your Google rankings.
Competitor Analysis
Discover your conversion potential by thoroughly understanding your competitors’ optimisation strategies. The keyword performance, search engine rankings, social media presence, and technical and backlink profiles of your competitors are all evaluated by our technical SEO specialist. We may develop tactics that will give you a definite edge in your niche market through these procedures.
Meta Data Analysis
Meta tags that accurately describe the content of your page to both web users and search engines will increase your online exposure and drive more traffic to your website. To properly optimise your meta descriptions, title tags, meta keywords, alt attributes, and robot tags, iMarketing does technical SEO for WordPress. This approach guarantees that no mishandled metadata will significantly degrade your SEO performance.
Image Optimisation
Large graphics hinder the efficiency of your website and discourage users from staying on it. Technical SEO for eCommerce can speed up your website’s page load time and increase client traffic. Our experts select the appropriate file format, optimise your alt attributes, compress your photos’ files, use image sitemaps, and make the most of image optimisation plugins.
Speed Optimisation
Your ranking and, more crucially, your clients’ online experience are both impacted by page speed. Your CSS, your JavaScript files, and HTML files will be smaller thanks to filing compression, which our technical SEO specialists enable. We also optimise your code, decrease redirection, exploit browser caching, employ content distribution networks (CDNs) and increase server response time.
Keyword Research
The foundation of your digital marketing approach is keyword research. Find out about current market trends and consumer behaviour to make sure your website is using the right keywords. In order to evaluate your keyword ranks and optimise your multiple pages with effective search phrases, our SEO specialists analyse your niche and carry out technical SEO audits.
Backlink Analysis
With technical SEO for eCommerce and other platforms, you can better comprehend the possibilities of your website’s online authority and search ranking. Our team conducts backlink studies to ensure you receive incoming links from reliable and high-authority websites. We use various backlink data sources to find your referring domains, examine their site authority, and calculate the social share volume of the linked pages.
IMarketing Technical SEO Tools
Ahrefs
You can use it to rapidly learn what it is and how well it ranks for your chosen keyword (page level). You may also find simple-to-understand information regarding the link profile of your rivals in the backlink analysis area. You may identify the problem, such as internal links that impact the site’s rankings, and make the necessary changes thanks to the site audit tools.
Google Analytics
An account with Google Analytics is a requirement for all website owners. With visitor segmentation data, you may use it to identify who is visiting your website by discovering where they are coming from. Along with the bounce rate, you can also monitor how deep into your web pages visitors navigate before departing. For instance, if your home page has an average bounce rate of 40% with an 80% drop-off rate, something is wrong with the design of your home page if most visitors leave it after less than 30 seconds.
Data on issues like crawling and indexing faults, which are directly related to slowness or ranking concerns, are provided through the issue report function.
Google Search Console
Google Search Console account delivers insights into your total organic search performance. Along with other tracking tools like your search analytics, keyword analysis in Search Console, and the option to generate a site-wide search issue report inside of Search Console (enter the URL), you can view information on the crawl faults and indexation difficulties in your site.
Google Data Studio
Google Data Studio is one of the many free reporting and data visualisation tools available today. Displaying complex data sets from sources like Ads Accounts, Google Spreadsheets, and CSV files is made simple, affordable, and straightforward. It uses widgets to build a concise yet thorough report using up to a dozen distinct data sources, including Attribution 360, BigQuery, Google Analytics and AdWords. The platform offers graphs, charts, maps, and other representations of your data in addition to widgets.
SE Ranking
SE Ranking provides all of the SEO tools required to perform online marketing campaigns properly, a comprehensive SEO software package. SEO agencies will love SE Ranking. SE Ranking offers a full suite of capabilities for tracking keyword positions, conducting keyword research, auditing websites, analysing competitors, generating keyword suggestions, grouping keywords, keeping track of backlinks, creating automatic professional reports, and much more. In addition to the standard SEO tools, the system provides several extra features like White Label and Marketing Plan designed to take your expert digital services to a new level.
How much will technical Optimization help SEO
We have developed a unique approach to Technical SEO over the years. We not only engage in link building, optimise meta descriptions, or focus on incorporating relevant keywords into the content. We also focus on the technical aspects of SEO. Our technical SEO services are specifically designed to optimise key performance indicators (KPIs).
Organic Traffic
Technical SEO services help you increase the number of organic and qualified visitors to your website by optimising its technical components. Additionally, the more pages you have indexed, the easier it becomes for consumers to find more of your content organically. However, our primary goal is not simply to increase the quantity of indexed pages on your site. Instead, we aim to provide you with more relevant content that ranks highly on Google, enticing users to visit your pages directly and convert.
Discovering New Article
A technically optimised website can significantly impact how bots discover your newly published content.
We aim to expedite the process of content discovery by:
- Ensuring prompt indexing of your new pages prevents potential clients from turning to competitors.
- Enhancing your rankings prevents your pages from being buried in the subsequent search results pages.
User behaviour
Providing users with a positive experience is crucial in determining their subsequent actions on your website. Depending on the industry, these actions could involve exploring other internally connected articles or proceeding to the shopping cart to make a purchase.
While metrics such as pages per session or bounce rates can serve as indicators, our primary objective is to ensure that visitors to your website have an exceptional experience, which ultimately contributes to the success of your business.
Conversion Rate
Technical SEO services, regardless of your micro and macro conversions, make it easier for your website visitors to convert.
How? Because technical SEO improves Search Experience Optimisation (SXO), your website will:
- is search engine friendly because there are more of your relevant pages to serve user intent in SERPs, and
- creates a great user experience and find out search queries, so visitors are more inclined to stay on your site and take action.
Technical SEO Solution tailored to your Industry
Technical SEO is more than just an asset; it is essential for success in any digital market. Regardless of the industry, it is crucial to have a strong technical SEO strategy in place.
However, there’s no need to worry because we don’t offer pre-packaged SEO solutions. Instead, we take a meticulous approach by thoroughly analyzing your industry-specific objectives to deliver optimal results in your sector.
The specific benefits you can derive from our technical SEO services will vary based on your industry.
- eCommerce: Ensure that Google can readily access your product and category pages so that potential customers can easily search, browse, and make purchases.
- SaaS: Regardless of the technology used in your tool, ensure that it doesn’t hinder your organic traffic.
- Travel: If you plan to expand into foreign markets, make sure search engine bots can recognize the countries and languages your website targets.
- Healthcare: Demonstrate to Google that your website is a reliable source of information generated by subject matter experts.
- Insurance companies: Utilise Google’s trustworthiness to convert the traffic on your website into clients.
Why cooperate with SEO Agency
You may be unable to avoid all technical SEO blunders when managing a large website that utilises contemporary and novel technology. Ignoring and neglecting these issues can result in accumulating significant technical debt.
By partnering with us as your trusted technical SEO agency, you can circumvent the challenges associated with uncontrolled planning and management of your website’s technical SEO process.
Our technical SEO services stand out from the competition for several reasons:
Work with Your KPIs
We understand and acknowledge that your website is unique. Therefore, we prioritize its individual needs and long-term business objectives.
Additionally, it’s important to note that we do not provide standardized SEO “packages.” Instead, we strongly emphasise your key performance indicators (KPIs) and develop a customized plan specifically tailored to address the technical SEO challenges your website may be experiencing.
Become part of your internal team.
We understand that effective communication is the foundation of successful projects. Thus, we focus on assisting your development team with daily work by preparing clear recommendations. We aim to ensure that the objectives, priorities, and implementation details are readily understandable to them.
We strive for agile collaboration and are committed to adapting to your procedures based on your specific requirements.
Technical SEO Services Workflow
Discovery
After you contact us, we will schedule a discovery call to learn more about the present state of your website.
Our technical SEO consulting is tailored to your specific requirements. We understand that each website has unique technological needs, and we recognise the importance of aligning these technical concerns with your immediate business goals before addressing them.
Research
We begin by conducting various audits and reviewing your Google Analytics and Search Console data.
Then we work with you to determine the best course of action. We share our thoughts on your search engine optimization requirements, but your vision continually defines the project’s final scope.
Recommendation
We tailor our recommendations based on your number of developers, your existing KPIs, and the timeframe for your upcoming quarter. As a result, we have yet to set a schedule since each project requires varying times. To give you an idea, our technical SEO services can take anywhere from a few weeks to a year or more.
For example, a technical audit of just one section of a small website can be completed within a week. In contrast, conceptualising and managing the restructuring and relocation of a large website may span several months.
Implementation
Throughout our collaboration, we aim to provide regular reports on the results achieved in clear business terms. This way, you can easily comprehend how our joint efforts with your development team directly impact your bottom line.
iMarketing – An SEO Agency You Can Rely On
It could be time to speak with one of our SEO Company Malaysia experts if you believe your website’s technical SEO needs to be updated. For search engines to deliver relevant results to potential customers looking for what you have to offer, iMarketing MY team will assist you in identifying broken internal links pointing to or duplicate material on your web page and ensure that the metadata tags are correctly filled out. Additionally, we offer free consultations during which we’ll analyse your current technical SEO approach and suggest enhancing website performance. Contact us right away!
