Pet Shop SEO: A Beginner’s Guide to Local Search Visibility

Pet store owners struggle to attract local customers in today’s competitive market. Your potential customers are searching online for pet supplies, grooming services, and veterinary care near them, but if your pet shop SEO isn’t optimized, they’ll find your competitors instead.

This beginner’s guide is designed for independent pet shop owners, franchise operators, and small pet business owners who want to improve their local search visibility without hiring expensive marketing agencies. You don’t need technical expertise – just the willingness to learn practical strategies that drive foot traffic to your store.

We’ll walk you through setting up your Google Business Profile for maximum local exposure, showing you how to claim and optimize your listing to appear when customers search for pet stores in your area. You’ll also discover keyword research strategies that help you understand exactly what your local pet owners are searching for online. Finally, we’ll cover proven content marketing approaches that attract nearby pet parents and turn online searches into in-store visits.

By the end of this guide, you’ll have a clear roadmap to boost your pet store’s online presence and connect with more local customers who need what you’re selling.

Understanding Local SEO Fundamentals for Pet Stores

What Local SEO Means for Your Pet Business

Local SEO for pet stores is all about making your business visible to nearby customers who are searching for pet-related products and services. When someone types “pet store near me” or “dog food shop downtown” into Google, you want your business to show up at the top of those results.

The core difference between regular SEO and local SEO lies in geographic targeting. While traditional SEO focuses on ranking for broad keywords nationwide, pet shop SEO targets customers within your specific service area. This means optimizing for location-based searches like “pet supplies in [your city]” or “veterinary clinic [neighborhood name].”

Local search algorithms consider three main factors when ranking pet stores: relevance, distance, and prominence. Relevance measures how well your business matches what customers are searching for. Distance looks at how close you are to the searcher’s location. Prominence evaluates how well-known and credible your pet business is online through reviews, citations, and overall web presence.

For pet stores, this approach makes perfect sense. Pet owners typically shop locally for heavy items like dog food, cat litter, and aquarium supplies. They also prefer nearby locations for services like grooming, boarding, and emergency pet care.

Why Pet Shops Need Different SEO Strategies Than Online Retailers

Physical pet stores face unique challenges that purely online retailers don’t encounter. Your customers can walk into your store, touch products, ask questions, and build relationships with your staff. This creates opportunities that online-only businesses can’t match, but it also requires different marketing approaches.

Pet store marketing must emphasize the immediate availability of products. When a dog owner runs out of prescription food or needs emergency supplies, they want to know you have items in stock right now. Online retailers can’t promise same-day availability the way local pet shops can.

Your SEO strategy should highlight these advantages:

• Immediate product availability – Optimize for urgent searches like “emergency pet supplies” or “open now pet store”
• Expert advice – Create content showcasing your staff’s knowledge about pet care, nutrition, and behavior
• Community connections – Build local citations and partnerships with veterinarians, groomers, and pet services
• Visual shopping experience – Use photos and videos to show your store layout, product displays, and pet-friendly atmosphere

Local pet stores also benefit from seasonal and event-based SEO that online retailers can’t leverage as effectively. You can optimize for local pet events, adoption drives, vaccination clinics, and community gatherings happening in your area.

How Local Search Impacts Your Bottom Line

Strong local search optimization directly translates to more foot traffic and higher sales for pet stores. When your Google Business Profile appears in the top three map results, you’re capturing customers at the exact moment they’re ready to buy.

Consider these financial impacts:

Pet owners searching locally often have higher purchase intent than those browsing general product information. Someone searching “dog food near me” is likely planning to buy today, not researching for future purchases. This means local SEO traffic typically converts at much higher rates than general organic traffic.

Local search optimization also helps you compete against big-box stores and online retailers by emphasizing your unique value propositions. When customers can easily find information about your specialized services, knowledgeable staff, and community involvement, they’re more likely to choose your store over generic alternatives.

The compound effect of local SEO grows over time. Better visibility leads to more customers, which generates more reviews and local citations, which improves your rankings even further. This creates a positive feedback loop that strengthens your market position and builds sustainable competitive advantages in your local area.

Setting Up Your Google Business Profile for Maximum Visibility

Creating and Optimizing Your Google Business Profile

Your Google Business Profile serves as the foundation of your pet shop’s local SEO strategy. Think of it as your digital storefront that appears when potential customers search for pet supplies, grooming services, or veterinary care in your area.

Start by claiming your business listing through the Google Business Profile manager. If your pet shop already exists on Google Maps, you’ll need to verify ownership through a postcard, phone call, or email verification. Once verified, complete every available field in your profile.

Your business name should match exactly what appears on your storefront and website. Include your complete address, phone number, and website URL. Add your hours of operation, making sure to update them for holidays or special events. Pet owners often need supplies outside regular business hours, so accurate timing prevents frustrated customers.

The business description offers 750 characters to showcase what makes your pet shop unique. Mention specific services like grooming, pet training, or specialty food brands. Include keywords naturally – phrases like “local pet store” or “pet supplies near me” help with local search optimization, but avoid keyword stuffing.

Add attributes that highlight special features: wheelchair accessibility, curbside pickup, or same-day delivery. These details help pet owners with specific needs find your store more easily.

Selecting the Right Business Categories and Services

Google Business Profile categories directly impact when your pet shop appears in search results. Your primary category should be the most accurate representation of your main business – typically “Pet store” or “Pet supply store.”

Add secondary categories that reflect additional services you offer. If you provide grooming, select “Pet groomer.” For training classes, choose “Pet trainer.” Stores selling fish and aquarium supplies can add “Aquarium shop.” Each relevant category increases your visibility for different search queries.

Google regularly updates available categories, so check periodically for new options that match your services. Avoid categories that don’t accurately represent your business, as this can hurt your local search rankings and confuse potential customers.

Services listings allow you to specify exactly what you offer. Create detailed service descriptions for grooming packages, pet boarding, training classes, or specialty food consultations. Each service becomes discoverable through Google Search and Maps, bringing qualified leads directly to your business.

Adding High-Quality Photos That Drive Customer Interest

Visual content significantly impacts customer decisions, especially for pet-related businesses. Pet owners want to see clean, welcoming spaces before bringing their furry family members to your store.

Upload photos across multiple categories. Exterior shots show your storefront and parking availability. Interior photos highlight product displays, grooming areas, and overall cleanliness. Action shots of staff interacting with pets demonstrate your team’s expertise and care.

Product photos work particularly well for specialty items or unique inventory. Pictures of premium pet foods, custom toys, or grooming results showcase quality and professionalism. If you host adoption events or training classes, document these activities to show community involvement.

Photo quality matters more than quantity. Use good lighting and clear focus. Blurry or poorly lit images create negative first impressions. Take new photos regularly to keep your profile fresh and seasonal.

Include photos of your team working with animals. Pet owners choose businesses based on trust, and seeing friendly, knowledgeable staff handling pets builds confidence. Action shots of grooming sessions, training classes, or customer consultations work especially well.

Managing Customer Reviews and Ratings Effectively

Reviews directly influence both search rankings and customer decisions. Pet owners heavily research businesses before trusting them with beloved animals, making review management crucial for pet shop SEO.

Encourage satisfied customers to leave reviews through multiple channels. Train staff to mention reviews during positive interactions. Include review requests in email receipts or follow-up messages after grooming appointments. Make the process simple by providing direct links to your Google Business Profile.

Respond to every review, both positive and negative. Thank customers for positive feedback and address specific points they mentioned. For negative reviews, respond professionally and offer to resolve issues offline. Quick, thoughtful responses show potential customers that you care about service quality.

Monitor reviews regularly through Google Business Profile notifications or third-party tools. Address legitimate complaints promptly and use feedback to improve operations. Common complaints about wait times, pricing, or product availability can guide business improvements.

Create systems for generating more positive reviews. Follow up with customers after successful transactions. Send reminder emails after grooming appointments asking about their pet’s experience. Happy customers often forget to leave reviews without gentle reminders.

Never purchase fake reviews or ask friends and family to post dishonest feedback. Google’s algorithms detect artificial review patterns and can penalize businesses with reduced visibility or profile suspension.

Keyword Research Strategies for Pet Shop Owners

Identifying Location-Based Pet Keywords Your Customers Use

Pet shop SEO starts with understanding how local customers search for your services. Your potential customers aren’t just typing “dog food” – they’re searching for “pet stores near me,” “dog grooming in [your city],” or “cat supplies downtown.” These location-based searches are gold mines for local pet businesses.

Start by creating a list that combines your services with location modifiers. Think about how people naturally talk when looking for pet stores. They might search for “pet shop in [neighborhood name],” “vet supplies [city name],” or “puppy training classes near [landmark].” Don’t forget about nearby areas, shopping centers, and even competitor locations that customers might reference.

Your research should also include seasonal variations. Summer brings searches for “dog cooling products [city],” while winter might see spikes in “pet winter gear [location].” Holiday-specific searches like “pet costume stores [area]” during Halloween create valuable opportunities.

Pay attention to voice search patterns too. People speaking to their phones use longer, more conversational phrases like “Where can I buy fish tank supplies around here?” These natural language queries are becoming increasingly important for local SEO for pet stores.

Finding Product-Specific Search Terms That Convert

Converting visitors into customers requires targeting keywords that show buying intent. Generic terms like “dog toys” cast too wide a net, but “interactive puzzle toys for border collies” attracts ready-to-buy customers who know exactly what they want.

Break down your inventory into specific categories and think like your customers. A anxious dog owner might search for “calming treats for separation anxiety,” while a new cat parent looks for “kitten starter kit essentials.” These specific searches indicate higher purchase intent than broad category terms.

Consider the pet lifecycle in your keyword strategy. New pet owners search differently than experienced ones. First-time puppy parents might look for “complete puppy care checklist,” while seasoned dog owners search for specific brands or advanced training equipment. Each stage represents different keyword opportunities for your pet store marketing efforts.

Don’t overlook problem-solving keywords. Pet owners often search for solutions: “best food for dogs with allergies,” “how to stop cat from scratching furniture,” or “aquarium filter for 20-gallon tank.” These searches present opportunities to showcase your expertise while driving sales.

Using Free Tools to Discover Local Search Opportunities

Google’s free tools provide incredible insights for pet shop keyword research without spending a dime. Google Keyword Planner shows search volumes and competition levels for your target terms, while Google Trends reveals seasonal patterns and rising search topics in your area.

Google Search Console offers real gold if you already have a website running. Check which queries currently bring visitors to your site and identify gaps where you could capture more traffic. You might discover that people find you through unexpected searches, revealing new keyword opportunities you hadn’t considered.

Google’s autocomplete feature acts as a free keyword research tool. Start typing pet-related searches and watch the suggestions appear. These come directly from what real people search for most often. Try variations like “pet store [your city]” and note all the completions Google suggests.

Answer The Public provides another free resource for discovering question-based searches. Pet owners frequently search with questions like “What’s the best dog food for seniors?” or “How often should I groom my cat?” These queries help you understand search intent while uncovering content opportunities.

Local Facebook groups and community forums reveal the language your customers actually use. Join pet owner groups in your area and note recurring questions and discussions. This social listening approach uncovers keywords that traditional tools might miss.

Understanding Search Intent Behind Pet-Related Queries

Search intent determines whether visitors become customers or quickly leave your site. Pet-related searches fall into distinct categories, each requiring different approaches for local search optimization success.

Informational searches like “how to train a puppy” or “signs of illness in cats” show research intent. These searchers want knowledge, not immediate purchases. However, providing helpful information builds trust and positions your store as the local expert, leading to future sales.

Commercial investigation searches reveal comparison shopping behavior. Terms like “best pet stores in [city]” or “puppy food brands review” indicate customers researching options before buying. These searchers often convert within days or weeks, making them valuable targets for your AI SEO strategy.

Transactional searches show immediate buying intent. “Buy dog leash online,” “pet grooming appointment,” or “emergency vet supplies” indicate ready-to-purchase customers. These high-value keywords deserve priority in your optimization efforts.

Local intent appears in searches combining services with locations: “24-hour pet store,” “dog walker near me,” or “pet boarding this weekend.” These searches often lead to same-day visits or immediate service bookings.

Understanding these different intents helps you create targeted content and optimize your Google Business Profile for pet shops more effectively. Match your content and calls-to-action to the searcher’s intent for better conversion rates and improved local rankings.

On-Page SEO Optimization for Pet Store Websites

Crafting Location-Rich Title Tags and Meta Descriptions

Your title tags and meta descriptions act as your pet store’s first impression in search results. Google uses these elements to understand what your pages are about, and potential customers use them to decide whether to click through to your site.

For pet shop SEO success, incorporate your city name and primary services into every title tag. Instead of “Premium Dog Food,” try “Premium Dog Food in [Your City] | [Pet Store Name].” This simple change signals to Google that you’re a local business serving that specific area.

Meta descriptions should tell a compelling story while including location-based keywords. Keep them under 160 characters and include a clear call-to-action. For example: “Find the best pet supplies in downtown Sacramento at PawPrint Pet Store. Expert advice, premium brands, and grooming services just blocks from you. Visit us today!”

Your homepage title should capture your main location and services: “Pet Store [City Name] | Premium Pet Supplies, Grooming & Veterinary Care.” This formula works because it tells both search engines and customers exactly what you offer and where you’re located.

Creating Service and Product Pages That Rank Locally

Each service your pet store offers deserves its own dedicated page optimized for local search. Create separate pages for dog grooming, cat boarding, aquarium maintenance, or whatever services you provide. This approach gives you more opportunities to rank for specific local searches.

Start each service page with location-specific content. Instead of generic descriptions, write about how your grooming service helps pets deal with your area’s specific climate challenges or mention local dog parks where freshly groomed pets love to show off.

Product category pages need the same treatment. Your “Dog Food” page should highlight brands that work well in your climate, mention local delivery options, and include neighborhood-specific information. Search engines love this level of local detail because it proves you’re truly serving that community.

Include customer testimonials from local pet owners on these pages. When Sarah from Elm Street talks about how your grooming helped her Golden Retriever, it creates powerful local relevance signals that Google notices.

Optimizing Your Contact and Hours Information

Consistency is everything when it comes to your contact information. Your name, address, and phone number (NAP) must match exactly across your website, Google Business Profile, and all directory listings. Even small differences like “Street” versus “St.” can confuse search engines and hurt your local rankings.

Create a dedicated contact page that goes beyond basic information. Include detailed directions from major landmarks, parking information, and public transportation options. This extra detail helps both customers and search engines understand your exact location and accessibility.

Your hours of operation need special attention. Display them prominently on every page, not just your contact page. Use schema markup to help search engines understand your operating hours, and keep this information updated during holidays or special events. Nothing frustrates potential customers more than showing up to a closed store because of outdated hours online.

Add a map embed directly on your contact page, and consider including photos of your storefront so customers can easily identify your location. These visual cues help with local search optimization while improving user experience.

Building Location-Specific Landing Pages

If your pet store serves multiple neighborhoods or has several locations, create dedicated landing pages for each area. These pages should feel natural and helpful, not like obvious SEO attempts.

Each location page needs unique content about that specific area. Write about local dog parks, pet-friendly restaurants, or community events where your store participates. Mention local veterinarians you work with or nearby pet-friendly businesses you recommend.

Include location-specific testimonials and photos on these pages. Show pets from that neighborhood, feature local success stories, and highlight community involvement. This authentic local content helps these pages rank better in area-specific searches.

Structure these pages with clear headings that include the neighborhood name, like “Pet Supplies in Riverside District” or “Dog Grooming Near University Heights.” This organization helps both users and search engines understand the geographic relevance of your content.

Building Local Citations and Directory Listings

Submitting to Pet Industry Directories and Review Sites

Pet-specific directories and review platforms offer valuable opportunities to strengthen your local SEO for pet stores. Start by claiming your business profile on major platforms like Yelp, PetSmart’s directory (if applicable), and PetFinder’s business listings. These specialized directories often rank well in search results when people look for local pet services.

Focus on high-authority directories that potential customers actually use. BringFido.com helps pet owners find pet-friendly businesses, while platforms like Angie’s List and HomeAdvisor can boost your visibility for pet grooming or boarding services. Many local chamber of commerce websites also maintain business directories that carry significant local search weight.

Don’t overlook niche platforms specific to your services. Grooming businesses benefit from listings on sites like PetGroomer.com, while pet boarding facilities should explore Rover.com and Care.com. Each platform requires complete, accurate information about your services, hours, and contact details.

Ensuring NAP Consistency Across All Platforms

NAP consistency (Name, Address, Phone number) forms the backbone of successful local citations for pet stores. Search engines use this information to verify your business legitimacy and determine local search rankings. Even small discrepancies can confuse search algorithms and hurt your visibility.

Create a master document containing your exact business name, complete address format, and primary phone number. Use this as your reference for every directory submission and online listing. Pay attention to details like street abbreviations (St. vs Street), suite numbers, and phone number formatting.

Common consistency issues include:

• Using different business name variations
• Inconsistent abbreviations in addresses
• Multiple phone numbers across platforms
• Different formatting styles

Regularly audit your existing citations using tools like Moz Local or BrightLocal to identify and fix inconsistencies. Even free manual searches on Google can reveal discrepancies that need attention.

Leveraging Free Local Business Directories

Free business directories provide cost-effective ways to build your local citation profile. Google Business Profile stands as the most critical free platform, but dozens of other directories can boost your pet shop SEO without any investment.

Major free directories include:

Local directories often provide the most value. Search for “[your city] business directory” to find region-specific platforms. Many newspapers, local magazines, and community websites maintain free business listings that can drive targeted traffic.

Library and government websites frequently host business directories. Check your city’s official website, local economic development boards, and community organizations for listing opportunities.

Managing Your Online Reputation Across Multiple Channels

Online reputation management becomes more complex as your citation profile grows. Each platform where your pet store appears represents a potential review channel that affects your local search performance and customer perception.

Monitor reviews across all major platforms consistently. Set up Google Alerts for your business name to catch new mentions quickly. Respond professionally to both positive and negative reviews, showing potential customers that you care about service quality.

Develop response templates for common review scenarios:

• Thank satisfied customers and invite them back
• Address specific concerns in negative reviews
• Offer offline resolution for complex complaints
• Maintain professional tone regardless of review sentiment

Encourage happy customers to leave reviews on multiple platforms, not just Google. Diversified positive reviews across various sites strengthen your overall online presence and provide backup when one platform experiences issues.

Creating Partnerships with Local Veterinarians and Animal Organizations

Strategic partnerships create powerful citation opportunities while building genuine business relationships. Local veterinarians, animal shelters, rescue organizations, and pet-related nonprofits can provide valuable backlinks and mentions that boost your local search authority.

Veterinary clinics often maintain resource pages listing trusted local pet businesses. Offer to provide educational content, sponsor events, or create referral programs that benefit both businesses. These partnerships frequently result in natural citations and recommendations.

Animal shelters appreciate businesses that support their mission. Sponsor adoption events, donate supplies, or offer discounted services to new pet owners. Many shelters feature supporter businesses on their websites and social media, creating valuable local connections.

Pet training facilities, dog parks, and boarding facilities make natural partnership targets. Cross-referral relationships often develop into mutual citation opportunities and shared marketing efforts that benefit everyone involved.

Consider joining local pet business associations or creating informal networks with complementary services. Regular collaboration often leads to natural mentions, shared content, and stronger community presence that search engines recognize and reward.

Content Marketing That Attracts Local Pet Owners

Writing Blog Posts About Local Pet Events and News

Local events and pet-related news create perfect opportunities for your pet shop SEO strategy. Write about upcoming dog shows, adoption events at local shelters, or new pet-friendly restaurants in your area. These posts naturally include location-specific keywords that boost your local search optimization efforts.

Cover seasonal events like holiday pet costume contests, summer dog park openings, or winter pet safety workshops. When you mention specific venues, organizations, and local landmarks, search engines better understand your geographical relevance. Include details about dates, locations, and how pet owners can participate.

Link to other local businesses and organizations in your posts. This builds relationships and often leads to reciprocal linking, which strengthens your pet store website SEO. Always include a call-to-action that connects the event to your services – like promoting grooming before a dog show or selling costumes before Halloween.

Creating Seasonal Pet Care Guides for Your Area

Seasonal content addresses the specific challenges pet owners face in your climate and location. A Texas pet shop might write about protecting pets from extreme heat, while a Colorado store would focus on winter paw care and indoor activities during snowstorms.

Create comprehensive guides that cover:

• Spring: Allergy management, flea and tick prevention, outdoor activity preparation
• Summer: Heat safety, travel tips, water activities for pets
• Fall: Coat care for changing weather, holiday hazard prevention
• Winter: Indoor exercise ideas, dry skin treatments, holiday safety

Include product recommendations from your inventory within these guides. This approach naturally incorporates your pet store marketing goals while providing genuine value. Local weather patterns, common plants in your area, and regional pet health concerns make your content more relevant than generic advice found elsewhere.

Sharing Customer Success Stories and Pet Spotlights

Customer stories build emotional connections with potential clients while showcasing your expertise. Feature pets who’ve thrived after switching to foods you recommended, or showcase training successes using products from your store. These narratives create trust and demonstrate real-world results.

Pet spotlights celebrating local furry celebrities – therapy dogs, rescue success stories, or championship winners – generate community engagement. Pet owners love sharing their companion’s achievements, and these features often get shared across social media platforms.

Include photos (with permission) and detailed stories about the journey. Mention specific products, services, or advice that contributed to the success. These authentic testimonials work better than traditional advertising because they come from fellow pet parents in your community.

Developing Educational Content That Builds Trust

Educational content positions your pet shop as the go-to authority for pet care advice. Create detailed guides about choosing the right food for different life stages, understanding pet behavior, or recognizing health warning signs. This type of content attracts pet owners searching for answers and keeps them engaged with your brand.

Break complex topics into digestible pieces. Instead of one massive post about dog nutrition, create separate articles about puppy food, senior dog needs, and managing food allergies. This approach gives you more content opportunities while making information easier to find and consume.

Address common misconceptions and provide science-based answers. Pet care myths spread quickly online, so factual content that debunks these myths establishes your credibility. Always back up claims with reputable sources and explain why certain products or practices work better than alternatives.

Include practical tips that pet owners can implement immediately, then connect these tips to products or services you offer. This educational approach builds trust before making sales pitches, creating customers who return because they value your expertise.

Measuring and Improving Your Local SEO Performance

Tracking Local Search Rankings and Visibility

Knowing where your pet shop appears in local search results gives you the roadmap to success. Start by checking your rankings for key terms like “pet store near me” and “pet supplies [your city]” using tools like BrightLocal, Whitespark, or even Google’s own search results from different locations.

Set up regular monitoring for your most important pet shop SEO keywords. Track not just your position, but also who’s ranking above and below you. Your local competitors might be doing something right that you can learn from. Google My Business Insights shows how often your business appears in searches and maps, giving you direct insight into your local search optimization performance.

Check your visibility across different devices too. Mobile searches often show different results than desktop, and most pet owners search on their phones while they’re out running errands. Document these rankings weekly or monthly to spot trends and measure the impact of your SEO efforts.

Monitoring Website Traffic from Local Searches

Google Analytics becomes your best friend for understanding how local SEO for pet stores drives actual website visits. Set up location-based segments to see which neighborhoods send you the most traffic. Create custom reports that separate organic local traffic from regular organic searches.

Pay attention to the pages that local searchers visit most. If your dog food category page gets tons of local traffic but your cat supplies don’t, that tells you something about your local market. Use UTM parameters for your Google Business Profile for pet shops posts and local directory listings to track exactly which sources bring in visitors.

The “Acquisition” reports in Google Analytics show you which local citations and directories actually send traffic your way. Some listings might look impressive but never deliver actual visitors to your pet store website SEO optimized pages.

Analyzing Customer Actions and Conversion Rates

Raw traffic numbers only tell part of the story. Track what local visitors actually do on your site. Set up goal tracking for actions that matter to your pet business – store locator uses, appointment bookings, online orders, or newsletter signups.

Local searchers often have different buying patterns than other visitors. They might browse quickly on mobile, then return later on desktop to make purchases. Use cohort analysis to understand these multi-session journeys and optimize your pet business online visibility accordingly.

Create conversion funnels that show where local visitors drop off. Maybe your product pages load slowly on mobile, or your checkout process confuses first-time buyers. Heat mapping tools like Hotjar reveal exactly how local customers interact with your pages.

Compare conversion rates between different local search terms. Visitors finding you through “emergency pet supplies” searches probably convert differently than those searching “pet grooming services.” This data helps you refine your pet shop digital marketing strategy and focus on the local keywords that bring customers, not just traffic.

Track phone calls generated from your website too. Many local pet owners prefer calling directly, especially for questions about specific products or services. Google’s call tracking shows which pages and keywords drive the most phone inquiries.

Getting your pet shop noticed online doesn’t have to be overwhelming. The basics really come down to claiming your Google Business Profile, finding the right keywords your local customers are searching for, and making sure your website clearly shows what you offer and where you’re located. Add some helpful content that pet owners actually want to read, get listed in local directories, and keep track of what’s working.

Start with your Google Business Profile today – it’s free and makes the biggest difference right away. Once that’s set up, tackle your website’s basics like adding your location to every page and writing about topics local pet parents care about. Your community is already searching for pet supplies and services online. These simple steps will help them find your shop instead of driving to the big box stores across town.