Monash University - Educational Industry
SEO Success Story: Dominate Search with Featured Snippets
WHO THEY ARE?
Business Background
Established in 1998, Monash University Malaysia stands as the international campus of Monash University, proudly upholding a legacy of academic excellence and industry collaboration. Nestled in Malaysia offers a diverse and inclusive educational environment, fostering global citizenship among students and faculty worldwide. With a commitment to high-quality programs and state-of-the-art facilities, Monash University Malaysia equips its students with the knowledge and skills needed to excel in an ever-changing world. Moreover, it actively cultivates industry partnerships, bridging the gap between education and the professional sphere. Embracing inclusivity and diversity, the campus provides a vibrant platform for intellectual growth and cultural exchange, ultimately shaping leaders for a brighter future.
WHAT THEY WANT?
Campaign Goal: Enhancing Visibility For Monash’s Undergraduate Courses Through SEO Strategy
The primary goal of this campaign is to significantly improve the online visibility of Monash University Malaysia’s undergraduate courses using a strategically designed SEO strategy.
By leveraging the power of search engine optimisation, we aim to propel the university’s undergraduate programs to the forefront of online search results. This increased visibility will ensure that prospective students, both domestically and internationally, can quickly discover and access crucial information about Monash University Malaysia’s diverse undergraduate courses.
WHAT WE FACE?
Challenges: Enhancing Courses Discoverability
Obscured Academic Avenue
Under the overarching campaign, we encountered a multifaceted challenge in the form of specific undergraduate and postgraduate courses languishing in digital obscurity. Despite the institution’s esteemed offerings, these programs remained elusive to potential students exploring educational opportunities via Google searches.
Information Accessibility Dilemma
The obscured presence of these courses presented a profound information accessibility dilemma. Prospective students, eager to make informed decisions about their educational pathways, faced an uphill battle accessing crucial details about these programs. This lack of visibility was akin to a digital roadblock, impeding the journey of knowledge seekers.
WHAT IS OUR PLAN?
Proposed SEO Strategy: Strategy Igniting Success Through iMarketing’s Strategy
Targeting The Right Keywords
Effective SEO begins with meticulous keyword research. We will identify and prioritize keywords and phrases that resonate with prospective students actively searching for undergraduate programs. This process involves not only pinpointing high-traffic keywords but also understanding user intent.
Producing Quality Content
Content lies at the heart of SEO success. We will develop a content strategy to craft informative, engaging, user-centric articles, blog posts, and web pages. These pieces will showcase Monash University Malaysia’s undergraduate courses and address prospective students’ common queries, concerns, and interests. By consistently delivering valuable and relevant content, we can establish the university as an authoritative source in the education sector, nurturing trust and encouraging engagement.
Backlink Building
Backlinks play a pivotal role in enhancing a website’s authority and credibility in the eyes of search engines. We will strategically pursue backlinks from reputable and relevant websites, particularly those within the education domain. This outreach and partnership-building process will bolster Monash University Malaysia’s online presence and reinforce its position as a critical player.
WHAT WE EXECUTE?
The Execution Of The Strategy: A Roadmap To Success
Comprehensive Keyword Research And Integration
- This phase commences with an exhaustive exploration of trending and relevant keywords in the education sector. We aim to uncover the key terms and phrases that prospective students actively use in their online searches.
- These identified keywords become the cornerstone of our strategy, guiding our efforts to optimise website content. We seamlessly integrate them into Monash University Malaysia’s web pages, meta descriptions, and headers.
Content Creation And Optimisation
- In this stage, our team transforms into content architects. We craft various content, including articles, blog posts, and web pages, that are informative and captivating.
- Our focus isn’t solely on showcasing Monash University Malaysia’s undergraduate courses; we go above and beyond. Our content addresses the questions, concerns, and interests that drive prospective students, providing them with invaluable insights and guidance
On-Page Optimisation
- In this phase, we fine-tune on-page elements, including meta tags, headers, and image alt text. These refinements are made precisely to ensure perfect alignment with the targeted keywords.
- The result is a website that effectively guides users and search engines to the most relevant content, enhancing usability and search engine visibility.
Technical SEO Enhancement
- Our strategy’s strength lies in optimising Monash University Malaysia’s website. We conduct a comprehensive audit, addressing technical aspects such as site speed and mobile responsiveness.
- The outcome is a website that loads swiftly and offers a seamless user experience across various devices.
Backlink Building
- Establishing strategic alliances with authoritative educational platforms is the cornerstone of this phase. These partnerships are selected based on their recognition and credibility within the education domain.
- Through these collaborations, we secure quality backlinks that not only bolster Monash University Malaysia’s credibility in the eyes of search engines but also amplify its online presence, ensuring it is celebrated and recognised as a critical player in the field.
Continuous Monitoring And Analysis
- Our journey doesn’t end with implementation; it evolves. We continuously track our strategy’s progress, monitoring real-time keyword rankings, organic traffic, and engagement metrics.
- This ongoing analysis allows us to adapt and adjust our strategy based on performance data, ensuring that Monash University Malaysia remains at the forefront of the ever-evolving world of SEO.
HOW WE DO
Search Engine Optimisation Results: A Triumph in Numbers
Average Position
Before the optimisation efforts commenced, Monash University Malaysia’s average position in search engine rankings languished at 32. With dedicated SEO strategies in place, this position witnessed a remarkable surge of 53.12%, catapulting the university to an impressive 15th position by July 2023.
Organic Traffic
In the pre-optimisation phase, the university’s website attracted 30,483 organic visitors. The SEO initiatives fuelled a substantial increase of 31.49%, with 40,083 visitors gracing the website in July 2023, reflecting the strategy’s effectiveness.
Top 10 Keywords
Monash University Malaysia featured in the top 10 search results for 2,968 keywords in the pre-optimisation era. Implementing SEO techniques led to an astounding 140% increase, propelling the university into the top results for an impressive 7,164 keywords by July 2023.
Featured Snippet
March 2023 marked a significant achievement in Monash University Malaysia’s SEO journey by acquiring a featured snippet. This coveted position signifies authority and enhances the university’s visibility and credibility in the digital landscape.
