Leads Generated
+ 1.57%
Click Through Rate
+ 31.73%
Website Traffic
What We Do
The Challenge
Founded as a family business more than 80 years ago, ROCKWOOL is the world’s leading manufacturer of stone wool, offering a full range of high-performing and sustainable insulation products for the construction industry. Committed to rising above the challenges of modern living, ROCKWOOL leverage on earth’s most abundant resources – stone, to make a lasting impact across generations.
ROCKWOOL’s biggest challenge is to engage with the specific target audience via social media, and our professional team at iMarketing has developed an effective Social Media Marketing (SMM) strategy to build high-converting lead funnels for the brand. We have also increased recognition of ROCKWOOL’s stone wool products across Asia countries, namely Australia, Malaysia, Singapore, Indonesia, Thailand, and Vietnam, through awareness campaigns and social media advertising.
HOW DO WE DO IT?
Our Approach
The only place where success comes before work is in a dictionary. That is why to deliver comprehensive SMM campaigns for ROCKWOOL successfully, our experts at iMarketing have done an in-depth analysis and digital audit to find the strategy that best fits their organisation’s needs.
As the brand’s goal is to increase awareness and sales lead, iMarketing focuses on creating high-engagement organic content and ads on social media and content strategy to cater to different countries’ interests in sustainable insulation products.
WHAT IS OUR PLAN?
