Founded in 1972, Trocellen is a world-leading manufacturer of cross-linked PO foams. The German brand has expanded its production plants to various countries, including Malaysia. Trocellen provides finished products, semi-finished products, and raw materials to automotive, construction and insulation, leisure and professional sport industries, etc.
The pandemic has urged Trocellen to transform their business to find prospects online. The biggest challenge of Trocellen is a lack of organic traffic to their website. Thus, Trocellen approached us to help drive more sales and quality leads to their website.
HOW DO WE DO IT?
After an in-depth digital audit, our team has prescribed SEO strategies to achieve Trocellen’s greater goals. Our team has doubled the website traffic during the six-month collaboration with Trocellen. Besides that, our experts have also ranked the best keywords and developed compelling content for the client.
WHAT IS OUR PLAN?
Engaging Content Creation and Backlinks Building
Good content is vital to boost a website's organic traffic and ranking. Our team has created a total of 15 SEO articles and leveraged relevant keywords in the content. Besides that, backlinks have been used to build the credibility of Trocellen's website. These strategies help Trocellen get more quality enquiries on their site.
Before engaging us, Trocellen had lower organic traffic and keyword visibility. After having ranked more than 15 keywords on the first page of Google, Trocellen website now has an average of 488 visitors per month after the campaign ended.
Google My Business is another free and easy-to-use tool to manage and enhance businesses' online presence. Our experts have optimised Trocellen's Google My Business by adding the product info, improving the business title and description, and making regular status updates. The effort has led to a drastic increase in Trocellen's website traffic rate by 109%.
iMarketing MY is a business unit of Acme Commerce Sdn Bhd which was established in 1999. We specialize in Digital Marketing Services in Malaysia that includes, Search Engine Optimization (SEO), Search Engine Marketing (Google AdWords), Social Media Marketing and Google Display Ads.
We help our clients create change that matters - transformation, enabled by technology and sustained through capabilities.