Pay Per Click (PPC)
Of course you may have knowledge about Pay Per Click marketing and inquiring to learn more, it’s also possible that you know how to use PPC to market your business in Malaysia, but you aren’t sure where & when to start. Don’t worry, you have come to the right place in the town to know! We will try to guide you for everything you need to know about PPC.
First, we’ll start by defining PPC and establish a basic understanding of how PPC advertising works. Let’s start!
What is PPC?
You should know what is PPC. If you still don’t know, be calm because we will guide you completely about it. PPC stands for pay-per-click, a model of digital marketing in which advertisers pay a fee each time one of their ads is clicked. Basically, it’s a means of buying visits to your site, rather than attempting to “earn” those visits organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising (specifically Google AdWords PPC).
Make sense? Ok! Follow some more information.
You’ll not surprise to know that Google AdWords is one of the most popular forms of PPC run on Google, Search Partner sites and Display Network sites in Malaysia. It is really true that AdWords is the largest pay-per-click platform. Did you know already that AdWords was launched in October 2000 and has gone through several iterations over the last 17 years? AdWords is geared toward the entire spectrum of companies from small businesses to large businesses. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering.
Why Choose Google AdWords?
It’s very obvious to know that Google AdWords helps you get your business found by your target viewers who search for specific terms related to your brand, products and content. You can find out how to set up your Google AdWords account and set your budget here. First, let’s take a look at the benefits to help you decide if AdWords will help you achieve your digital marketing objectives and enable you to reach your ideal audience. Following are some of the most important benefits of PPC:
- Using the free Google AdWords Keyword Planner help you research the long-tail keywords your target audience is searching for.
- It creates compelling ads that deliver the messages and products/services your prospects are searching for.
- Google AdWords set a daily budget to ensure you don’t exceed your allocated spend.
- It reaches your customers on whatever device they are searching on – e.g. desktop, mobile or tablet.
- Measure the impact of your campaigns and find out how many people see your ads. Determine the percentage of prospects who click your ads and the number of sales you’ve made as a direct result.
- You can test and tweak your ads at any time and pause and re-start your ads as you see fit.
Pay Per Click (PPC) is a great form of advertising because it targets users who are actively looking for your products and services. PPC is also a great compliment to an SEO strategy and is essential for a holistic digital strategy. Not sure whether to take your PPC efforts in the house or outsource them to an agency?
Hiring an Agency for Pay Per Click Advertisement
Here are some of the advantages of hiring out an agency and benefit your business:
Knowledge: Agencies that specialize in AdWords know the ins and outs. The good ones are certified in AdWords AND Google Analytics optimization practices. They also have multiple people managing the accounts.
Saves Time: Pay Per Click management requires a serious commitment. It requires a constant effort to manage and update keywords, ads and campaigns. When you hire out to an agency, you are allowing professionals to focus on your PPC accounts so that you have more time for other business tasks.
Keeps you from wasting money: It’s not hard to waste money with a Pay Per Click campaign if you’re not sure what you’re doing. When you hire an agency to take care of your PPC efforts, you’re gaining a team of professionals who know how to manage and update bid prices to make the most out of your budget. They also know how to optimize targeting to make sure you won’t pay for irrelevant clicks.
Effective results: PPC agencies have one goal in mind: to make your campaign a success. They know which keywords and ad formats will be most beneficial for your brand. Therefore, consistently monitor ad performance to bring in the most qualified traffic.
Experience: Agencies have a lot of experience with different businesses across all industries. They know what works and have a great foundation for their overall strategy so that your campaigns can start off on the right foot.
SEO Knowledge: Many agencies who offer Pay Per Click management also have an understanding of SEO or even offer it as a secondary service. An understanding of how SEO and PPC can function together is very important for a good PPC strategy. This can have a significant impact on your traffic.
Hiring an agency to manage your PPC efforts can be a great option for a lot of companies. As the above benefits of hiring an agency gave some facts that you may not know the complexity of PPC & Google AdWords better than the professionals. You may be wasting your time & money without any efficient results. So, be careful about it as it can make or break your business.
Have a question about PPC, how it can help your brand or what you should look for in an agency? We as a digital marketing team are here to give you free consultancy to boost your business digitally in Malaysia. Still confused and not know what to do. Feel free to contact us right now!
Fill in the form below or call +603 2714 2363 to get a consultation.