Ajinomoto Success Story
Ajinomoto Malaysia - F&B Industry

SEO: Ajinomoto’s Recipes & Blogs Dominate the Google

Organic Traffic
SEO Search
Top 10 Keyword Rankings
Top 3 Keyword Rankings

Who Are Our Client?

Business Background

Ajinomoto (Malaysia) Berhad, established in 1961, holds a prestigious legacy as a pioneering MSG producer and a trusted food and seasoning manufacturer.

As a trailblazing Japanese company in Malaysia, they’ve evolved into a symbol of food industry excellence. Their legacy is steeped in quality, innovation, and iconic brands like AJI-NO-MOTO® Umami seasoning. With a commitment to enriching flavours, quality, and community, they’re shaping the future of flavourful dining experiences in Malaysia.


What Does Our Client Aim For?

Campaign Goal: Elevating Ajinomoto’s Digital Presence

Initial 6 Months: 350,000 Accumulative Visitors

Our mission was to increase online traffic for Ajinomoto substantially. Within the first six months, our target was to attract an impressive accumulative traffic of 350,000 visitors. This ambitious goal required meticulous planning, strategic execution, and the fusion of cutting-edge SEO techniques.

Long-Term Success: Sustained Traffic Growth

Our vision extended to long-term success beyond the initial burst. We were committed to nurturing a continuous rise in website traffic for Ajinomoto. Our strategy aimed to secure lasting digital impact, ensuring that the surge in online engagement was not just a fleeting moment but a sustained upward trajectory.

What Challenges Did Our Client Encounter?

Challenges: Navigating Obstacles With Determination

Decline In Organic Traffic

Since 2021, Ajinomoto faced a significant challenge as the organic traffic to their website experienced a noticeable decline. This decline raised concerns within the Japan HQ, prompting the need for a decisive course of action. The drop in organic traffic impacted their online visibility and raised questions about their digital strategy’s effectiveness.

Resource Constraints

Meeting the ambitious goals set by the campaign presented another hurdle. Ajinomoto acknowledged they lacked the power and resources to tackle the challenge effectively. This highlighted the need for a strategic partner who could bring expertise, innovation, and a comprehensive approach to their website revival.


What’s Our Game Plan?

iMarketing’s Proposed SEO Strategy:
Revitalizing Ajinomoto’s Online Presence

Leveraging Seasonal Trends

Our strategy begins with leveraging seasonal trends to rejuvenate Ajinomoto’s digital footprint. We tap into users’ search intent during the celebrations by optimising the website’s existing content with keywords and phrases associated with festive recipes like Chinese New Year, Hari Raya, and Deepavali. This approach enhances relevancy and positions Ajinomoto as a go-to source for festive culinary inspiration.

Optimising Blog Posts

A well-crafted blog can be a powerful tool for engaging users and enhancing SEO. Our plan involves optimising Ajinomoto’s blog posts with strategic keyword placement, informative content, and captivating visuals. By offering readers valuable insights, tips, and recipes, we create a platform that drives traffic and showcases Ajinomoto’s expertise.

Backlink Building

Building a strong online presence requires authoritative backlinks. We propose a meticulous backlink-building strategy that aligns with Ajinomoto’s industry and values. By securing quality backlinks from reputable sources, we enhance the website’s credibility and authority, contributing to improved search engine rankings.

How Do We Put Our Plan into Action?

The Execution: Turning Strategy Into Reality

Leveraging Seasonal Trends

  • Keyword Research: We meticulously researched and identified trending keywords relevant to festive occasions such as Chinese New Year, Hari Raya, and Deepavali. These keywords were seamlessly integrated into Ajinomoto’s content strategy.
  • Content Optimisation: Our experts optimised their existing content, infusing it with the chosen festive keywords. This ensures that their website resonates with users seeking seasonal recipes and inspiration.

Optimising Blog Posts

  • Keyword Optimisation: Our team thoroughly audited their existing blog posts and identified opportunities for keyword integration. We enhanced their blog’s relevance and visibility by strategically placing these keywords.
  • Metadata Optimisation: The optimisation extended to meta titles and descriptions. We were fine-tuning these elements and crafted compelling snippets that entice users to click through to your blog posts.

Backlink Building

  • Guest Posting: We secured guest posting opportunities on reputable websites relevant to their industry. These guest posts will feature insightful content showcasing your expertise while linking to your website.

Monitoring And Analysis

  • Keyword Ranking: Regularly tracking their keyword rankings, we were gauging our efforts’ impact and making data-driven adjustments.
  • Traffic Analysis: We closely monitored website traffic and analyzed patterns and trends to understand user behavior and the effectiveness of our strategies.
  • Backlink Monitoring: Our vigilant backlink monitoring ensures the quality and relevance of acquired links, maintaining the integrity of your digital presence.

How Do We Make It Happen?

Search Engine Optimisation Results: Measuring Digital Triumph

The Ajinomoto Organic Traffic Surge

Organic Traffic Surge

Witness the monumental leap in organic traffic – soaring from 41,480 in 2022 to an astounding 107,944 in 2023. This exponential growth of more than 160% signifies the resounding impact of our SEO strategies.

Organic Keyword Expansion

The horizon of Ajinomoto’s digital footprint expanded dramatically, with organic keywords soaring from 5,983 in 2022 to an impressive 10,786 in 2023 – a remarkable growth of more than 82%.

The Ajinomoto Organic Keyword Expansion
The Ajinomoto Google Ranking Ascendance

Google Ranking Ascendance

The ascent up Google’s search rankings was nothing short of spectacular. The average position for targeted keywords soared from a modest 53 in 2022 to an impressive 13 in 2023, an impressive improvement of over 75%.

Keyphrases Conquered

Witness the digital terrain conquered – keyphrases ranked on Google surged from 7,238 in 2022 to an awe-inspiring 10,746 in 2023. This achievement, surpassing 48% growth, demonstrates the breadth of Ajinomoto’s newfound visibility.

The Ajinomoto Keyphrases Conquered

What Our Client Says?

Client Testimonial: Ajinomoto’s Journey With iMarketing SEO Agency

AMB Factory Visit

Corporate Communication Executive, Ajinomoto (Malaysia) Bhd

We engaged iMarketing to work on the corporate website SEO. The team were very supportive and always able to provide the professional strategy and advice on the project. Through the supportive team, our website organic traffic has been improved significantly.


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