Butik Bos - Apparel Industry
SEO & SEM: Facebook Ads and Content Creation Strategies Boost Click-Through and Conversion Rates
What Challenges Did Our Client Encounter?
The Challenge
BOS Boutique (Branded Outlet Store) is a leading Big & Tall and a plus-size specialist clothing store based in Malaysia for men and women. As a growing small business, So BOS Boutique was looking to make its mark online and generate more consistent revenue streams, which is why they agreed to join iMarketing in the middle of 2019.
For the last 12 months, our SEO teams have continued strategizing and conducting an extensive SEO campaign. We have also helped BOS Boutique improve its familiarity and make retail outlets and e-commerce revenues more accessible.
How Do We Put Our Plan into Action?
Our Approach
Success often comes with the realization of what has and what has not succeeded. That’s why we set to carry out a full digital audit when iMarketing hopped on board. Then Our team unveiled the fast gains and all the elements for long-term development. Then we built an SEO approach and SMM strategy to achieve the next level of organic presence.
What’s Our Game Plan?
Our Strategy
Content Creation
Good content is a vital piece for a page’s rating. Early on, in BOS Boutique pages, we found a crucial growth opportunity – many of them with a low content targeting keywords. This is why it was one of our next moves to bend over into the material front. We also revamped existing pages and launched new pages in the subcategory.
Increase Conversion
Our team came up with a content plan to make user experiences further intuitive and contributing to more conversions and sales. This included recommendations on which category pages to release, add more items, and track conversion paths using analytics. We already have seen a growth in conversions by 5.49 % in 12 months.
Facebook Ads
To drive store location awareness, our team started posting high-quality ads on Facebook. One of the aims was to improve brand-new searches and to introduce a new ready-to-buy customer on the web site’s front and center.
How Do We Make It Happen?
The Result
