Fortisco - Racking System Industry
SEO: Local Success Through Strategic Keyword Analysis for Organic Growth Surge
What Challenges Did Our Client Encounter?
The Challenge
Founded in 2011, FORTISCO provides unlimited storage and display solutions for both the public and private sectors, including museum; educational institutions such as schools, colleges, and universities; the health sector including clinics, medical practitioners, hospitals and research institutions; and various archive centres throughout South East Asia and the Middle East.
Fortisco’s biggest challenge is to increase organic traffic to their website, and at the same time to increase brand awareness and engage with their targeted audience locally. Fortisco is looking to have more keywords on Google and maintain its website to provide an excellent user experience. In 10 months, our team at iMarketing has worked together with the client in our customised SEO Projects to help achieve clients’ desired goals.
How Do We Put Our Plan into Action?
Our Approach
Throughout 10 months collaborating with Fortisco, our team at iMarketing has helped analyse the best keywords to rank for the brand and has developed relevant content that will help increase organic traffic. Our fine-tuned and extensive Search Engine Optimisation (SEO) campaigns later proved to improve their organic presence within the local audiences and increased conversion rates.
What’s Our Game Plan?
Our Strategy
Content Creation
Our SEO experts at iMarketing have developed relevant content associated with the chosen keywords to rank for Fortisco’s website. We have successfully attracted more Malaysian readers through comprehensive content creation and content management, with an increase of 167% website traffic. The organic website traffic for Fortisco is known to have grown almost triple, from 1372 users to 4230 users in a month.
On-Page Optimisation
At iMarketing, we understand the importance of on-page optimisation to increase Fortisco’s website traffic and conversion rate. This is why our professional SEO team has taken all measures within the website to improve its position in the search rankings. Among on-page optimisation strategy includes solving website technical errors, improving the meta description and title tags, enhancing the users’ experience, and leveraging relevant keywords. This leads to a drastic increase in the conversion rate for Fortisco, which is at 43.26%.
Backlinks Creation
Quality backlinks to your website are a signal to search engines that others vouch for your content, and this will eventually lead to a higher Google rank. In other words, backlinks are precious for SEO campaigns because they represent a vote of confidence and approvals from one site to another. At iMarketing, our SEO experts have helped developed relevant, high-quality backlinks on Fortisco’s website and have proven to boost the click-through rate to 1.6%.
How Do We Make It Happen?
The Result
What Our Client Says?
Client Testimonial: Fortisco Journey With IMarketing SEO Agency
