Kay’s Steak & Lobster - F&B Industry
SEO: On-Page Optimization Skyrocketed Traffic Rates and Improved Position
Who Are Our Client?
The Challenge
For more than half a decade with hundreds of returning customers and an array of delightful dishes to satisfy their palates, Kay’s Steak & Lobster has always remained true to its value since its inception in 2014, serving only the juiciest steak and lobster. As nothing seems to bring people together more than food, Kay’s Steak & Lobster aims to provide customers with the best meal.
In a journey to expand its market and customers, Kay’s Steak & Lobster has intended to increase its brand awareness further and is looking to have a higher organic presence online that will eventually lead to an increase in revenue. Looking for suitable approaches to achieve its organizational goals, Kay’s Steak & Lobster has worked with iMarketing within 12 months in our customized SEO Projects.
How Do We Put Our Plan into Action?
Our Approach
iMarketing provides clients with a customized, fine-tuned digital marketing strategy that best fits the clients’ needs. After an in-depth analysis and digital audit by our team to drive more customers for Kay’s Steak & Lobster, we focused on providing clients with our extensive Search Engine Optimisation (SEO) campaigns. This later proved to improve their organic presence within the local audiences and increased conversion rates.
What’s Our Game Plan?
Our Strategy
On-Page Optimisation
To further increase Kay’s Steak & Lobster website traffic and its conversion rate, our professional SEO team at iMarketing has taken all measures within the website to improve its position in the search rankings. Our team has helped to optimise existing content on the website, enhancing the users’ experience, solve website technical errors and leveraging relevant keywords. This leads to a drastic increase in traffic rate and has brought a 30.02% higher conversion rate.
Content Creation
Our SEO experts at iMarketing have developed relevant content associated with the chosen keywords to rank for the website. Within 12 months of collaborating, they have successfully attracted higher audiences for Kay’s Steak & Lobster, making up to an increase of 208% website organic traffic.
Backlinks Creation
In addition to content creation and management and on-page optimisation, our SEO experts at iMarketing have also focused on off-page optimisation for Kay’s Steak & Lobster. We have built solid and relevant backlinks to support keywords ranked and improve organic search ranking further. This has proven to boost the keyword visibility to 67% from 23%.
How Do We Make It Happen?
The Result
