Property Queen Success Story
Property Queen - Real Estate Industry

SEM: Pay-Per-Click (PPC) Elevated Website Traffic and Reduced Bounce Rates

Cost Per Conversion
SEO Search
Conversion Rate

What Challenges Did Our Client Encounter?

The Challenge

Founded in 2015, Property Queen is one of Malaysia’s largest property platforms. The brand has earned trust from developers, sellers and buyers by providing a hassle-free platform for selling, buying, and renting solutions through integrated marketing and advertising solutions for all.

The brand has expanded to Singapore and has plans to develop the website portal further to cover Australia, Hong Kong and Taiwan. The biggest challenge of Property Queen is the lack of traffic to their website. At the same time, they are also facing a high bounce rate, which means their website visitors are not highly engaged.

Property Queen Logo
Property Queen Mobile Apps

How Do We Put Our Plan into Action?

Our Approach

After an in-depth digital audit, our team has prescribed Pay-Per-Click (PPC) strategies to achieve Property Queen’s more significant goals. During the 12 months collaboration with Property Queen, our experts at iMarketing have helped the client target the best relevant keywords for the PPC campaign, drive higher traffic to their website, and lower the website bounce rate.

What’s Our Game Plan?

Our Strategy

Showing Ads At The Very Moment It’s Needed

Our experts at iMarketing drive hot traffic to the Property Queen Singapore website by delivering the right message that targets consumers precisely at a time of desire. In other words, we show relevant ads to property renters or buyers the very moment they are searching for housing options on Google.

We attract high-quality traffic by crafting relevant and compelling ads copies. We also make sure that our ads reach the masses by targeting keywords that have search volume. By doing proper keyword research, we know for sure what kind of keywords most Singaporeans typically use when looking for housing options online.

Maximise Ads Spent Via Divide & Conquer Strategy

Our experts optimised the Google Ads campaign by creating a number of small ads group that target specific search intents.

When visitors land on the Property Queen platform, they are able to browse for rental properties or submit enquiries with the intention of making a purchase. We took the time to split out people who are looking to rent, and people who are looking to purchase and drive them to different web pages.

In addition, we further split the ads copies to target people who are looking for different types of properties such as landed houses, condos, and studio apartments. Last but not least, we make sure that our bidding is competitive so that ads show up at the top of the Google Search result page. Most people click on the top results, and won’t scroll down for more!

By carefully optimising the Google Ads campaign, we are able to achieve the following results:

Reduce the website bounce rate by 25.19%

We see that visitors are more engaged on Property Queen platform.

Increase website traffic by 995%

Which is an increment from 3693 visitors to 38,967 visitors in 12 months

Reduce Cost Per Click (CPC) by 87.36%

As our ads are highly relevant, we manage to reduce CPC from $0.55 to $0.07

Increase conversion rate by 3901%

We increased the conversion rate from 0.24% to 9.77%

How Do We Make It Happen?

The Result

What Our Client Says?

Client Testimonial: Property Queen’s Journey With IMarketing SEO Agency

Sales and Marketing Manager, Property Queen
They are very efficient and on top of things very quickly. The team was well-versed in the real estate market as they know what is trending and understood user behavior.


Ready to conquer your online presence?

Reach out for a Free Consultation today. Let's chat about how we can level up your business!