Rockwool Success Story
Rockwool Rockspec - Mineral Wool Industry

SMM: Retargeting Campaign Skyrocketed Click-Through Rates and Generated Quality Leads

Website Traffic
SEO Search
Click Through Rate
Leads Generated

What Challenges Did Our Client Encounter?

The Challenge

Founded as a family business more than 80 years ago, ROCKWOOL is the world’s leading manufacturer of stone wool, offering a full range of high-performing and sustainable insulation products for the construction industry. Committed to rising above the challenges of modern living, ROCKWOOL leverage on earth’s most abundant resources – stone, to make a lasting impact across generations.

ROCKWOOL’s biggest challenge is to engage with the specific target audience via social media, and our professional team at iMarketing has developed an effective Social Media Marketing (SMM) strategy to build high-converting lead funnels for the brand. We have also increased recognition of ROCKWOOL’s stone wool products across Asia countries, namely Australia, Malaysia, Singapore, Indonesia, Thailand, and Vietnam, through awareness campaigns and social media advertising.

Rockwool Logo
Rockwool product

How Do We Put Our Plan into Action?

Our Approach

The only place where success comes before work is in a dictionary. That is why to deliver comprehensive SMM campaigns for ROCKWOOL successfully, our experts at iMarketing have done an in-depth analysis and digital audit to find the strategy that best fits their organisation’s needs.

As the brand’s goal is to increase awareness and sales lead, iMarketing focuses on creating high-engagement organic content and ads on social media and content strategy to cater to different countries’ interests in sustainable insulation products.

What’s Our Game Plan?

Our Strategy

Landing Page Building

A landing page is a standalone web page created specifically for a marketing or advertising campaign. At iMarketing, we understand the importance of a highly engaging landing page that will attract audiences to the brand and products. This leads to a drastic increase in traffic with an average of 1.57% CTR and a 31.73% increase in website visitors.

Retargeting Campaign

At iMarketing, our SMM experts have taken the time and effort to analyse your running and completed campaigns to understand your audiences further and connect with their preferences and behaviours. We will then drive a comprehensive retargeting campaign with the intention to drive engagement from the same audiences to your brand and products. This will let you focus on audiences with known interests and leads to a higher return on investment (ROI).

Engaging Content Creation

Relevant and exciting content has proven to establish the brand as an authority in the industry, building brand recognition and fostering trust among potential leads and audiences. Our professional team at iMarketing has developed engaging content such as tailored social media ads, Facebook, Instagram, and LinkedIn management, and video creation for ROCKWOOL lead generation and brand awareness campaigns. We have then successfully driven further interest in their brand and products and accumulated +1165 total leads throughout three campaigns with 4-9 months duration for each campaign.

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