SLPR Worldwide - PR Agency
SEO: Driving Traffic by Ranking Key Money Keywords on Google’s Top Page for SLPR
Who Are Our Client?
Business Background
SLPR Worldwide is a premier PR agency in Malaysia renowned for providing strategic consultancy and innovative solutions designed to elevate brand reputation. Focusing on delivering impactful media coverage, SLPR Worldwide helps businesses strengthen their public presence and achieve measurable communication goals across various industries. By combining expertise in public relations with creative strategies, they empower brands to make lasting impressions in the marketplace.
What Does SLPR Aim For?
Campaign Goal: Boosting Online Visibility and B2B Connections for SLPR Worldwide
The primary objective of this campaign was to enhance SLPR Worldwide’s online presence and strengthen B2B connections. By implementing focused SEO strategies, iMarketing aimed to drive more organic traffic to SLPR’s website, leading to increased inquiries and solidifying its position as a leading PR agency in Malaysia.
What Challenges Did SLPR Encounter?
Challenges: Overcoming Limited Visibility and Competitive Traffic
Falling Behind in Organic Traffic
SLPR Worldwide’s website struggled to keep pace with competitors regarding organic traffic. Their online visibility was insufficient to attract the volume of visitors needed to match the leading PR agencies in the region.
Limited Public Website Visibility
SLPR’s lack of a strong online presence created a barrier to growth. Without greater visibility in search engine results, the agency found it challenging to reach its full potential and drive business inquiries.
What’s Our Strategy
Strategic: Boosting SLPR Worldwide’s Online Visibility with iMarketing’s SEO Solutions
Localised Precision Targeting
iMarketing developed and optimised a dedicated landing page tailored to the Malaysian market. By utilising targeted keywords such as “PR agency Malaysia,” this approach aimed to enhance SLPR’s local search rankings, making it easier for potential clients in Malaysia to discover the agency.
Branded-to-Broad Transition
To expand SLPR’s reach, iMarketing transitioned from focusing solely on branded keywords to incorporating high-volume, non-branded terms. This strategy attracted more quality traffic from broader searches, increasing visibility and inquiries from prospective clients.
What’s Our Game Plan?
The Execution:
Turning Strategy Into Reality
Landing Page Development and Keyword Integration:
We developed a dedicated landing page for the Malaysian market, focusing on user experience and local relevance. Targeted keywords were integrated throughout the content to enhance search visibility and align with user intent, effectively showcasing SLPR’s unique value proposition.
Keyword Diversification:
We broadened SLPR’s keyword strategy by incorporating high-volume non-branded keywords alongside existing branded terms. This diversification aimed to attract a wider audience and increase overall website traffic.
Content Enhancement:
Created new contents and optimised to include these broader keywords, enhancing relevance and driving more quality traffic. We focused on creating engaging and informative content that resonates with a wider audience seeking PR services.
Keyword Performance Tracking:
We implemented a robust system for regularly monitoring keyword rankings to assess the impact of our strategies. This ongoing evaluation allowed us to make data-driven adjustments and refine our approach.
Traffic Analysis:
Our team analysed website traffic patterns to gain insights into user behaviour, ensuring that our strategies effectively met potential clients’ needs. This analysis provided valuable feedback for future optimization efforts.
Continuous Improvement:
We maintained a proactive approach by regularly reviewing performance metrics and adjusting to ensure SLPR remains competitive in the dynamic PR landscape.
How Do We Make It Happen?
Search Engine Optimisation Results: Demonstrating Digital Success
Traffic Growth Milestone
Experience the remarkable increase in monthly traffic for slpr.com.my – skyrocketing from just 87 visitors to an impressive 386 visitors per month within 12 months. This significant boost of 4.4 times illustrates the powerful effect of our targeted SEO efforts.
Keyword Ranking Success
In just 12 months, SLPR.com.my experienced a substantial boost in Google keyword rankings, rising from 34 to an impressive 118. Additionally, our strategic efforts expended SLPR’s top 10 keyword rankings from 3 to 31, significantly improving the agency’s visibility and search engine performance in the competitive PR landscape.
Dominating Search Rankings
SLPR made an impressive leap in search visibility, moving from not ranking on key terms to consistently securing top positions. This remarkable shift allowed SLPR to capture a significant share of traffic in a highly competitive market, solidifying its presence as a leading PR agency in Malaysia.
What Our Client Says?
Client Testimonial: SLPR Worldwide’s Experience with iMarketing SEO Agency
See Our Work in Action: Case Studies in SEO Success
Monash University, Malaysia (SEO for Education Sector)
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Ajinomoto (SEO for FMCG Industries)
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AskTraders (SEO for Finance and Investment Industries)
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Fortisco (SEO for Manufacturing Industries)
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