Did you know that more than 90 percent of all internet surfers rely on Google’s first search pages and don’t go on to the rest of the pages? That tells you that if you are not on the first page, then you are losing out on a lot of internet traffic, and it is possibly because you are making one or all of the WordPress SEO mistakes enumerated below:
Five SEO Mistakes in WordPress
1. Avoiding to Use Keywords in URL
For WordPress websites, new post links are by default formed with a certain string of numbers if you do not specify the keywords to use on your URL. Google undoubtedly places a higher premium on URLS with keywords than it does with URLS with a string of numbers. Moreover, most web surfers think highly of URLs with meaningful keywords.
How do you resolve this? It is possible to set the default URL design relying on keywords from Permalinks settings. And in case you currently have a WordPress website that needs URL optimization, then get in touch with any SEO expert to help ramp up your site.
2. Underestimating the Importance of WordPress Tags
It is surprising the number of WordPress website owners that don’t use tags. Tags are very important. They are the equivalent to an index at the tail end of a non-fiction book. They also boost the average time users spend on your website.
WordPress permits you to add tags from the post editor interface. For total SEO advantage, go with tags that are in line with your WordPress website’s focus keywords.
3. Ignoring to Connect WordPress Website to Google
New WordPress website owners often deride Google for how stringently and sometimes unfairly it treats new websites. Unfortunately, this derision causes them to avoid connecting their WordPress websites to Google. They fail to integrate important SEO tools with their website, and that is a fatal mistake.
Some Google tools such as Google Search Console and Google analytics are particularly very crucial. Take for instance Google search console – it can help Google to understand all the posts and pages that exist in your website as well as where they are located in terms of categories, subcategories and directories. It also lets Google know when and ever if you publish new content – then Google will furnish you with input on how to optimize your site.
4. Not Taking Advantage of XML Sitemap submission
An XML Sitemap helps Google crawl all your web pages. Well, even if you do not have the XML Sitemap in place, Google will still crawl your pages but there is a risk of some pages not being indexed.
5. Ignoring Conversion Analytics
There is a whole suite of WordPress plugins and conversion analytics that can help you keep track of conversions so as to align your general SEO strategy to the marketing goals of your WordPress sites.
Now that you understand the pitfalls to avoid, it is important you correct where you’ve been wrong before. In case you find that difficult to do by yourself, try iMarketing for a more elaborate elucidation on these issues. We can also possible to help with your SEO. Kindly call us at 032 714 2363 or submit form below to get our experts consultation.