Ever heard of push and pull marketing? In short, push marketing is a strategy where you, as a business owner, promote your products in front of your potential customers by displaying the products to them. Whereas, pull marketing is a strategy where you attract potential customers to you. This is usually accomplished by online marketing, social media marketing and promotion, and word-of-mouth referrals.
Today we’re going to look a little deeper into what are those two strategies to help you understand these terms better.
What is Push Marketing?
The push marketing strategy is a promotional scheme where businesses take action of taking their products to potential customers.
Some of the common practices include displaying the merchandise directly to the customers via the showrooms. One more example would be business owners trying to negotiate with retailers to sell the products for them.
The consumer is not actively seeking for the services and products offered. Although, the products are introduced to them through TV and radio advertisements, billboards. In the digital realm, push marketing is done through emails.
Example of Push Marketing
To give you a better idea, an example of push marketing can be seen in convenience stores. In the convenience stores, products and merchandise are displayed on the product racks.
In this case, products are showcased to customers, therefore pushing to customers for purchase. Let’s take bread for example. Customers are given a variety of choices of bread to choose from, and they choose what attracted them the most from those options.
Hence, appearance and brand design play a huge role in push marketing because they mainly target new customers who aren’t familiar with the brand.
What is Pull Marketing?
The pull marketing strategy mostly relies on the customer who seeks out the product. The customers are influenced by social media campaigns. Moreover, they’re influenced by content marketing, blogs, SEO, and content marketing strategies.
Brand trust plays a big role in this type of marketing because in most cases, customers are already aware of the brand or have friends that purchased from that brand previously. Hence, they already know what to expect when they buy from the business owners.
With the pull marketing, even the smallest brands can compete with the top tier. Besides, pull marketing provides more level accuracy for content marketing making it more potent than ever.
Example of Pull Marketing
Pull marketing is most commonly seen on the internet, be it Google searches or social media platforms like Facebook, Instagram, Twitter, LinkedIn and others.
This type of marketing involves displaying advertisements to relevant audiences, or target audiences. The purpose is to create brand awareness with new and potential customers who already showed interested in the products and services you offer.
The advertisement reaches the target audiences and triggers their interests. They want to know more about your products or services, and therefore they click into your website or check out your brand in Google. Or sometimes physical store if it’s located near them.
After some time, the brand is trusted by more and more customers, and referrals start to show effect. The business owner starts to pull customers to his store or website instead of approaching them to sell products or services.
Wrapping It Up
Push and pull marketing is not exactly a marketing strategy but it’s good and helpful to understand more. Can you think of more push and pull marketing examples? Comment below and share with other readers!
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