Google requires top-notch content that is comprehensive, well-structured, and helpful to an audience. Unfortunately, those are the minimum needs. Producing top-notch content with a Search Engine Optimization (SEO) focus is necessary if we want to rank better in SERPs.
This is where the concept of SEO writing is used.
Effective search engine optimisation is needed beyond having several keywords in the article. SEO copywriter must find new techniques to elevate content to rank higher than the competition.
Periodic modifications to search engines will be made to enhance user experience. As content producers, we are responsible for generating content that both search engines and audiences will find valuable. They fluctuate in response to the needs of content consumers.
The SEO community has been talking a lot about AI content, and it almost sounded like Google was against AI, which we can say is not always the case. Google’s Helpful Material Update is more anti-low-quality content than it is anti-AI. Always prefer useful information over useless, clickbait, or just plain fluff, whether it’s created by AI or a person with shown first-hand experience.
This post will outline doable tactics that may be used to advance content creation and improve SEO.
What is SEO Content Writing
Let’s go over the fundamentals before we start. What is writing for SEO?
SEO writing is a technique for producing (writing) content that has a better chance of being viewed by users of search engines. Writing for SEO includes all phases of content development, including concept generation, planning, writing, and optimization for higher organic traffic, engagement, and conversion rates.
Higher rankings can be attained with SEO writing by:
- Enhancing content visibility – According to CTR research, the top three Search Engine Results Page (SERP) results receive more than half of the clicks associated with a search query. More people will interact with your content closer to the top.
- Increasing the number of backlinks – Backlinks are attracted by well-written, well-optimized content. You have greater control over how high your content ranks the more backlinks you have.
- Using keywords to complete a Search Task Accomplishment (STA) – According to Oneupweb, STA is the idea that search results should serve to represent the user’s objectives and provide a positive experience. This is achieved through SEO writing.
What is Google Helpful Content Update
On August 18, 2022, Google made a release announcement for their helpful content upgrade. Google’s search algorithm automatically removes unnecessary and useless information and favours “people-first” content by using a new signal.
People-first refers to creating unique, informative content for your audience. In contrast, content that prioritises manipulating the system to rank on Google is not acceptable.
Google estimates that starting on August 25, 2022, the upgrade may take up to two weeks to go out. This indicates that your material may be moved up or removed from Google at this time and during the upcoming several months.
Read More: On-Page SEO Ranking Factors
Why SEO Writing is Important
Writing for SEO is done to raise the position of content on Google. If the content is not optimised, it will appear in searches further down the page. And why is appearing on the top page so crucial?
According to research, reaching as high up on the first page of search results significantly impacts the number of hits that particular pages receive.
More than 28% of users who conduct searches click on the first result on the first page. The percentages decrease after that initial outcome for each location on the page. Therefore, you need your website to be among the top search results.
Writing for SEO is crucial since it is a marketing strategy that works as long as your website does. PPC advertising is effective for many people, but the traffic it generates will stop if they stop paying for it. Good SEO content keeps working for you no matter what else you do to promote your website.
How to Make SEO-Friendly Article Like A Pro in 2023
Conduct thorough research
Research is always the first step when writing about a specific topic for your business. However, it would be best to investigate how deeply you need to rely on where you are in the content production process presently and your objectives. However, topic and keyword research are typically essential to write an SEO-friendly article. They assist you in determining whether you can rank for a subject or keyword and whether your target audience will be interested in it.
Investigate subjects and keywords that you don’t already cover. You may check the associated keywords when you know what your audience would be looking for. Think about if you can rank for them. Do you possess sufficient authority or other publications on the subject to truly compete with those appearing on Google’s first few pages?
If not, you should write articles on less competitive keywords to increase your authority. Using an iMarketing SEO Malaysia service, you may receive precise data on search volume and other people ranking for these keywords.
After choosing the keywords you wish to target, you may examine the top-ranking articles on Google’s first few pages to learn more about their format, tone, and SEO tactics. Examine what they are doing to see how you might improve.
Establish a logical framework
Create a draught of an outline that will help you or an in-house writer decide what should be in your next piece of high-quality content. To help readers have a good reading experience, don’t forget to include headings, significant keywords, and bullets.
The blogs and articles you read throughout the research phase might provide ideas for prospective structures. Make sure the headers and layout make sense. In case you forgot, each web page has one H1 tag. The page title is as stated. “SEO Writing: Tips & Techniques to Rank Higher” is the H1 tag for this blog. H2s are subheadings that consistently support the post’s primary idea in the H1. H3 backs up those H2s. “1. Conduct thorough research ” is an H3 subheader in this post.
For a good user experience, Google seeks a simple framework to understand and follow. Google will note and stop directing readers to your post if consumers find your structure unclear or cannot browse and leave. Consider using keywords in your headers as well. If you can naturally include them, wonderful; if not, don’t worry too much.
The size of the blog is another factor. To obtain a sense of the optimal length, look at the length of articles that are highly ranked for the same topic. Above all else, be careful to provide accurate information to address the search question.
Optimise your meta title
The title that shows on Google is known as a meta title. Make sure to utilise your target keyword and place it at the top because this is one of the factors Google considers when determining where to rank your content. It should be around 60 characters long to avoid being cut off.
Meta descriptions are crucial in addition to the meta title, even if they do not affect search engine rankings. This description, below the title, summarises your content in around 150–160 characters. Searchers can determine whether your content responds to their query or inquiry on the Google search results page. It’s crucial to add the target keywords you’ve chosen for the piece of content to your meta tag to optimise it.
Unconsciously, readers examine the meta description, highlighting their keywords. It’s an additional chance to get their attention along with the attention of search engines. Google may alter the meta description; therefore, providing a call-to-action at the end of it is displayed is essential. This will encourage users to click and help the page rank over time.
Include internal links in the appropriate text
Have any of your website’s pages or other content been related to the article or blog you’re writing? It would be best if you linked to them. However, use one connection at a time; otherwise, it could cause issues.
Make sure the links are relevant and span a certain number of words. Now that we’re talking about words. It’s crucial to pay attention to the exact phrases you add the link to. If the keywords advertised on the page you are linking to are used in the anchor text, Google will consider it more authoritative.
Include keywords – naturally
The secret is to utilise keywords wisely and demonstrate to Google and other search engines that you know about the subject. This entails strategically placing your keywords and other pertinent terms throughout the content in a way that flows naturally and doesn’t feel forced. Don’t stuff your keywords!
Here, readability is crucial. Once you’ve finished writing a blog post on a particular subject, read it to make sure it makes sense and that you enjoy reading it. Consider reading it aloud while making necessary adjustments.
Adding images can aid in text clarification or message delivery. Images, videos, and other types of media lift your content and help it become more user- and SEO-focused.
Pay close attention to how the post appears. The user shouldn’t scroll down without seeing any pictures. It may feel overpowering at times. Make clever use of images.
Writing for SEO: Top Tips
Here are five quick and practical tips for creating SEO-friendly content:
Make sure your title contains keyword phrases
Funny and clever tiles are enjoyable to create, but titles containing keyword terms are more profitable. Writing for Google and its search engine algorithms should be one of your primary writing objectives. It is the most used search engine on the Internet, with more than 5 billion daily searches. Google gives the titles of articles and blog posts more importance. Producing content that ranks higher in search engines is straightforward but effective by using keywords in your title tag.
Use and bold the keyword within the first sentence
The keyword phrase should be in the opening sentence of your blog post or other pieces of content, either as a statement or a question. Furthermore, bold the full keyword phrase. Bolded terms and phrases will be given more weight and priority when Google and other search engines “crawl” or scan your website. Italicised terms also will carry more weight in Google searches.
Avoid keyword stuffing
The best placement for keywords and phrases is once every 125 to 150 words. Stuffing your essay with keywords creates an unflattering image of your writing abilities. The reader may find the content authoring boring as a result. Additionally, if a post has too many keywords and phrases, Google will frequently flag it as spam, hurting the company’s search engine results.
Make it evergreen content
Evergreen material is high-quality, in-depth, and always current. Content authoring is becoming more and more dependent on social SEO, which is the process of raising a website’s exposure in search engines using social networking. Long after its initial online release, your material should still be relevant and hold your readers’ attention. This will increase its likelihood of being forwarded or otherwise pushed by readers, boosting a site’s SEO in a more grassroots and viral manner.
Target geo-specific key phrases
Because online markets are getting more crowded, it’s critical to specialise if you want to stand out from the competition. Use geo-specific keywords in your content authoring if your customer caters to a specific region. In their internet searches, potential clients are pretty detailed, and they frequently look for a supplier that can provide a good or service close to where they are.
Start Writing A Better SEO Content Today
Search engine optimisation is crucial if you want your target audience to read and share your content. You need to be at the top of your game if you want to see results, given the daily volume of content released online. In addition to the apparent advantages of boosting website traffic and search rankings, SEO positions your business as the industry expert since it will get much more exposure when your content consistently performs well in search results.
The issue with much online content is that the writers try to manipulate the system by writing for SEO rather than for actual people to read it. Choosing the less experienced writer you can find when trying to employ a writer to create SEO material might be tempting, but you won’t end up with the most significant outcomes.
In addition to writing content that ranks highly in searches, iMarketing’s skilled writers know how to create highly entertaining, factual, and instructive content that your target audience will want to read. Over time, this will result in far better results. You can depend on working with perfectionists who won’t stop until you are entirely satisfied with your material when you deal with us. Contact us now to book a free consultation and improve your content marketing to rank top 1 in Google.