Getting your business found on local Google Maps business listing is incredibly important so that potential customers can find and get to know you. That’s the first point of contact between a business and customers. You want to make sure that people in the same geographical area find your business when they search for services that you offer in Google, but how? Local SEO is the answer.
Today, we’ll step into a more specific part of SEO, which is local SEO. Read on and learn more about what it is and how you can boost your business sales with it.
What is Local SEO?
If you have a local business, optimizing your website is about making sure people can locate you in real life. So you need to optimize for that area. The process of optimizing your business for that particular geographical location is what we call local SEO.
As a business owner in Malaysia, you need to leverage the local SEO so that it can help increase your sales and footfall.
We will learn how to improve your local SEO in the latter part. But before that, let us take a look at 5 local SEO hacks that you can use to skyrocket your brand visibility and online presence.
5 Ways to Drive More Footfalls To Your Shops with Local SEO
1. Use Local Terms
You need to anchor your business in your target area by using “keywords + location” on your website. For example, use “Cotton Candy KL” if you want to target audience from the area to come to your shop. Then, naturally, add more details for people to know more about the shop.
2. Google My Business
One of the most effective ways is to create a profile on Google My Business. Google will show the top three results from its GMP page that are relevant to a query. To get your business show in those top three results, your profile should include the following information.
- Correct address
- A phone number
- The operation hours
- Website links
- The right business category
3. Add Structured Data
Make sure there is a structured data added to your website code. A structured data contains details such as business name, phone number, brand logo, website address, and nature of the business which help Google business decide if a search query is relevant to your business.
4. Ensure NAP is Consistent
Name, Address and Phone number (NAP) needs to be consistent throughout all your platforms and websites. Having consistent NAP data can increase your local online visibility and damage your reputation if it looks unprofessional.
5. Mobile-Friendly is Key
People are on their smartphones these days, so having a website that’s built to be viewed and navigated with ease from mobile is essential. So before you embark on optimizing for local search make sure your website is responsive and working well on mobile devices.
How To Improve Local SEO?
Now that you know the ways for local shop owners to increase sales and footfall, let us take a look at another 5 simple steps you can take to improve your local SEO.
1. Post Quality Content
Quality content is the number one driver of your search engine rankings. The more relevant your site’s content, the more people would find it useful and the easier for Google to rank it.
Also, be mindful of keywords usage and placement in your content. Don’t overdo keyword stuffing as it will look spammy and harder for the audience to read and Google will not want to rank it. Try to include your area of service or your country when you’re writing, for example, “Kuala Lumpur”, “Malaysia”, etc.
2. Regular Updates
Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep your website fresh. Audit your content on a set schedule and make updates as needed.
Make sure you make changes to your contact information if there are any changes.
This is for your website designer. When designing a website, each page contains a space between the <head> tags to insert metadata or information about the contents of your page. You need to review and update Metadata as your site changes over time.
4. Link-Worthy Site
Internal and external links on your website have good values. Thus, focus on creating relevant links within the text. Always use descriptive links by linking keywords—it not only improves search engine optimization but also adds value to your readers, including those with disabilities or who are using screen readers.
5. Use Alt Tags
Quality visual, audio, and video are as important as quality text. Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to crawl your page better.
Leverage Your Local SEO Now!
Since the Internet and smartphones have taken over the world, people rely heavily on local searches to find literally everything they need. Thus, having effective local SEO tools and strategies can help in growing your business and increase sales and footfall. But if you are still doubtful, fret not, as our team of SEO experts is here to help you.
Fill in the form below, so we can help you with your business needs.