When someone asks ChatGPT for the best clinic, supplier or agency, the answer names a few businesses. Since May 2026, those names have become links to each business’s website. Everyone else in your market is left out of that answer.
Our ChatGPT SEO helps Malaysian businesses become one of the names ChatGPT gives. We work from OpenAI’s own guidance, fix what stops ChatGPT finding you, and measure how often you are named.
ChatGPT SEO is the work of making your business easy for ChatGPT to find, trust and recommend. ChatGPT answers from two places: what its model learned in training, and live web searches that draw on OpenAI’s own crawler, OAI-SearchBot, and partner search providers. ChatGPT SEO covers both, through crawler access, answer-first pages, consistent business facts and genuine mentions on sites ChatGPT reads.
ChatGPT has become a place where people ask for recommendations, and Malaysians are using it more every year.
AI referrals are still small next to search. SE Ranking puts them at 0.32% of all website traffic, though they grew 16 times from 2024 to 2026. Similarweb notes that people who arrive from a ChatGPT answer have often made up their mind before they land. That is why we build ChatGPT visibility on top of solid SEO, not instead of it.
OpenAI does not publish a ranking formula. But its own documentation explains a great deal about where ChatGPT’s answers come from.
| What shapes the answer | How it works | What we do about it |
|---|---|---|
| What the model already knows | ChatGPT's models learn from large amounts of text, including public pages collected by OpenAI's GPTBot crawler. What the web says about your brand shapes what ChatGPT "knows" before it searches | Build consistent, genuine mentions of your brand on sites people trust |
| Live web search | When a question needs current information, ChatGPT searches the web. It rewrites the question into one or more targeted searches and sends them to search providers | Allow OAI-SearchBot through robots.txt, your firewall and your CDN, and cover the follow-up questions buyers ask |
| Who is asking, and where | ChatGPT may use an approximate location based on the user's IP address for local results. With memory on, it can also use saved details to refine searches | Keep your address, service areas and business profiles consistent, and test answers from Malaysia |
| Product results | OpenAI says product results are not ads. Merchants are ranked on factors like availability, price and quality, using structured product data | Keep product data accurate and structured, and prepare a product feed if you sell online |
| Ads | OpenAI now sells ads in ChatGPT in more than 40 countries. It says ads are clearly labelled, kept separate and do not influence the answers ChatGPT provides | Treat the answer itself as something you earn, not something you buy |
Access comes first. OpenAI’s crawler documentation says sites that block OAI-SearchBot “will not be shown in ChatGPT search answers”, though they can still appear as navigational links. Your host or CDN must also allow OpenAI’s published IP addresses. OpenAI says robots.txt changes take about 24 hours to apply.
ChatGPT search also uses outside search providers. OpenAI’s help page says it “sometimes partners with other search providers”, and lists Microsoft’s privacy statement among their policies. So we make sure you are well indexed in Bing as well as Google.
Then reputation decides who gets named. In an Ahrefs study of 75,000 brands, mentions of a brand across the web and on YouTube lined up with AI visibility far more closely than backlinks did. For ChatGPT, Domain Rating showed only a weak 0.266 correlation. Ahrefs also found that pages cited by ChatGPT were, on average, 458 days newer than pages ranking in Google’s organic results.
Correlation is not proof. But the direction is clear: be mentioned widely and genuinely, and keep your key pages up to date.
We start by asking ChatGPT what your buyers ask. For a clinic, that might be "best physiotherapy clinic in Petaling Jaya". For a supplier, it might be "reliable packaging supplier in Selangor". We run each question several times, from Malaysia, in English and in Bahasa Malaysia or Chinese where your market needs it. You see whether you are named, how you are described, which competitors appear instead and which sources ChatGPT cites. That becomes the baseline we measure against.
We check that OAI-SearchBot can reach your site through robots.txt, your firewall and your CDN, and we confirm its visits in your server logs. Some security settings block AI crawlers without the site owner knowing. We also make sure your key content sits in the page's HTML. In Vercel's 2024 analysis, OpenAI's crawlers fetched JavaScript files but did not run them. This is part of our technical SEO work, which also covers Bing Webmaster Tools and fast indexing.
ChatGPT compares what different sources say about you. If your founding year, address, services or prices differ between your website, Google Business Profile, LinkedIn and directories, ChatGPT has conflicting facts to work with. We make your facts match everywhere, fix outdated pages and add schema markup for your organisation and services, so your details are stated clearly.
ChatGPT turns one question into several searches. So a page that answers only the first question often loses to one that also covers the follow-ups: price, who it suits, how long it takes and how you compare. We restructure your key pages so the answer comes first and the facts are stated plainly. Our content writers fill the gaps with new pages where needed, and our on-page SEO team handles titles, headings and internal links.
Being named depends on what others say about you. We help you earn mentions on industry lists, review platforms, partner pages, local media and YouTube, and we follow up unlinked mentions of your brand. Our link building work supports this. We never buy reviews, fake forum posts or paid mentions dressed up as editorial.
Since May 2026, ChatGPT has linked brand names in its answers to each brand's homepage. Profound, an AI analytics firm, first saw this on 7 May 2026, with homepage links appearing in answers at least five times more often. So more ChatGPT visitors now land on your homepage, often already interested. We make sure it says clearly what you do, where you work, who you serve and what to do next, with proof near the top. If a rebuild is needed, our web design team can help.
ChatGPT also shows product results, and OpenAI says they are not ads. They draw on structured product data, and merchants are ranked on factors like availability, price and quality. We keep your product data accurate across your site and listings, and help you prepare a product feed if you apply for direct feed access. Shopify stores are covered through Shopify Catalog. This builds on our ecommerce SEO service.
Each month you see where you stand: how often ChatGPT names you, what it says, which sources it cites, how many visits and enquiries came from ChatGPT, and what we did. The measurement section below explains exactly how.
A place in AI answers can be earned. These results come from our clients and our own website.
| Brand | Where | Question asked | Result |
|---|---|---|---|
| Gleneagles Hospital KL | ChatGPT | "top hospital in Malaysia" | Named as the top recommended hospital, with a citation |
| Monash University Malaysia | ChatGPT | "Best university in Malaysia" | Named as a top recommended University, with a citation |
| iMarketing (our own site) | ChatGPT | "Best SEO agency in Malaysia" | Named as best SEO agency, with a citation |
| Dental Home | ChatGPT | “Invisalign Malaysia” | Named as the Top Invisalign providers in Malaysia |
The same approach works across AI tools. See all six results on our GEO page, or browse our client success stories.
ChatGPT answers change from one run to the next, so a single screenshot proves little. We measure from several sources and report the trend against your baseline.
| What we measure | Where it comes from | How often |
|---|---|---|
| Mentions in ChatGPT answers | A fixed set of your buyer questions, run several times each from Malaysia, in English and Bahasa Malaysia | Quarterly or monthly, by package |
| Sources ChatGPT cites | The same runs, logging every source and competitor named | Quarterly or monthly, by package |
| Visits from ChatGPT | GA4. ChatGPT adds utm_source=chatgpt.com to the links it sends | Monthly |
| Homepage and direct traffic | GA4, because ChatGPT now links brand names to homepages | Monthly |
| Crawler access | Server logs showing OAI-SearchBot visits, plus robots.txt and firewall checks | Monthly |
| Enquiries from ChatGPT visitors | Forms, calls and WhatsApp clicks tagged by source | Monthly |
We also tell you what the numbers cannot show. OpenAI does not currently give site owners a report of how often they appear in ChatGPT, so prompt testing fills that gap. Some ChatGPT visits arrive without a referrer, so GA4 undercounts them. And answers vary by user, location and memory, so we report trends, not single results.
Crawler fixes count within days. Changes in ChatGPT’s answers usually take longer, and the pace depends on your market and competitors. We will not promise a date that no one can control.
ChatGPT visibility work is part of every SEO package, with no separate AI fee.
| Package | Monthly fee | AI visibility work included |
|---|---|---|
| Essential | RM2,400 | FAQ and Organisation schema, answer-first content structuring and a quarterly AI visibility audit covering ChatGPT and Google AI Overviews |
| Advanced | RM3,600 | Everything in Essential, plus advanced schema including HowTo, competitor AI mention monitoring, unlinked brand mention outreach and an AI visibility summary |
| Premium | RM4,800 | Everything in Advanced, plus the full schema suite, a monthly AI visibility audit, monthly competitor AI mention monitoring, PR and media mention outreach and a monthly AI Visibility Score Report |
See the full package details, or talk to our team about which one fits.
No. ChatGPT is the biggest AI assistant, but not the only one. Similarweb's data shows ChatGPT's share of generative AI web traffic fell from about 76% to about 53% in the year to mid-2026, while Gemini rose to about 27 to 28%. Your buyers also see Google's AI Overviews on everyday searches.
So we track ChatGPT alongside Google's AI features and other assistants. Our AI SEO services cover the whole picture, and our generative engine optimisation service focuses on getting cited across all of them. This page covers ChatGPT in depth because it still sends most AI referral traffic.
Ask for a free ChatGPT visibility check. We will run the questions your buyers ask through ChatGPT, show you who gets named and why, and tell you what to fix first. There is no obligation.
Request Your Free ChatGPT Visibility CheckChatGPT SEO is the work of making your business easy for ChatGPT to find, trust and recommend. It covers crawler access for OpenAI’s OAI-SearchBot, clear answer-first pages, consistent business facts and genuine mentions on other sites. It builds on traditional SEO rather than replacing it.
OpenAI does not publish a ranking formula. ChatGPT answers from what its model learned in training and, when a question needs current information, from a live web search. For that search, it rewrites the question into targeted queries and may use the user’s approximate location. Studies show that brands mentioned widely across the web are named more often.
No. OpenAI sells ads in ChatGPT in some countries, but it says ads are clearly labelled, kept separate from answers and do not influence what ChatGPT says. Product results are not ads either. A place in the answer itself has to be earned.
That is your choice, and it does not decide whether you appear in ChatGPT search. GPTBot collects content that may be used to train OpenAI’s models. OAI-SearchBot is the crawler for ChatGPT search, and sites that block it are not shown in ChatGPT search answers. You can block one and allow the other.
The foundations are the same: crawlable pages, useful content and a trusted brand. What differs is the crawler you must allow, the weight given to brand mentions, answers that change by user and location, and the way results are measured. So both the work and the reporting need a ChatGPT-specific layer.
OpenAI says robots.txt changes take about 24 hours to apply. Live search answers can change once ChatGPT finds your updated pages. What the model learned in training changes only when OpenAI releases new models. No independent study sets a standard timeline, so we report against your own baseline instead of promising a date.
We run a fixed set of buyer questions in ChatGPT, several times each, and record who is named and which sources are cited. We track visits from ChatGPT in GA4, because ChatGPT adds utm_source=chatgpt.com to the links it sends. We also watch homepage traffic, since ChatGPT now links brand names to homepages.
Answers vary from one run to the next. ChatGPT may also use a user’s approximate location and, if memory is switched on, details it has saved about them to shape its searches. That is why one screenshot proves little, and why we measure across many runs.
Yes. ChatGPT answers in Bahasa Malaysia and Chinese as well as English, and its answers can differ by language. We test your buyer questions in each language your customers use, and fill the gaps with pages written by people who speak it.
No. OpenAI’s guidance for publishers asks sites to allow OAI-SearchBot. It does not ask for an llms.txt file. A study of about 300,000 domains by SE Ranking found no clear effect on how often sites were cited by AI tools.
With us, ChatGPT visibility work is included in every SEO package, from RM2,400 a month, with no separate AI fee. Higher packages add competitor mention monitoring, brand mention outreach and monthly AI visibility audits.
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