Ever wonder whenever you write key phrases on search engines like Google, Bing or Yahoo, only particular sites come on the top of SERPs? For instance whenever I write free encyclopedia; Wikipedia comes on the top. The science behind this top result is SEO.
Search engine optimization is a process that affects the visibility of a webpage or a website in a search engine organic results. These organic results are referred as unpaid, natural or sometimes earned results. In other words, it consists of specific set of rules which we have to follow to get one’s webpage or website in the top results of a search engine.
As it has been mentioned earlier that specific rules have to be followed in order to rank better. Let’s talk about those most important considerations.
Relevancy of content is one of the most important elements. Search engines look for the most relevant content to show in response to a searcher’s query.
The word “Keywords” pops up in our mind whenever we think of SEO. Yes most searched keywords relevant to topic play the most important role. These are the words for which people are looking for. If these keywords are in content, SEO Crawler (programs used by search engines to scan and analyze a web page to determine its rank) will take these into high consideration while determining your site rank.
According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high quality content and link building are the two most important signals Google uses to rank your website for search. Therefore, high quality content and relevant links play a significant role in SEO.
Cross Device Compatibility
Cross device compatibility is as important as other factors are. Nearly 40% of people search only on a smartphone in an average day.
In addition to these, if site domain name has some keywords, it will help in SEO a great deal. Businesses that have a strong keyword in their name rank 1.5 spots higher than if there is no keyword in the name (Local SEO Guide, 2016). Similarly three to four keywords in each landing page URL is also recommended.
Good User Experience
A professionally designed website that have characteristics like convenient navigate ability, relevant internal linking, related content, quick loading speed of site landing pages as well as proper titles with meta descriptions and cross device compatibility provide a good user experience. As a result, providing several good reasons to search engine rank site high.