Cost Per Conversion
What We Do
Founded in 2015, Property Queen is one of Malaysia’s largest property platforms. The brand has earned trust from developers, sellers and buyers by providing a hassle-free platform for selling, buying, and renting solutions through integrated marketing and advertising solutions for all.
The brand has expanded to Singapore and has plans to develop the website portal further to cover Australia, Hong Kong and Taiwan. The biggest challenge of Property Queen is the lack of traffic to their website. At the same time, they are also facing a high bounce rate, which means their website visitors are not highly engaged.
HOW DO WE DO IT?
After an in-depth digital audit, our team has prescribed Pay-Per-Click (PPC) strategies to achieve Property Queen’s more significant goals. During the 12 months collaboration with Property Queen, our experts at iMarketing have helped the client target the best relevant keywords for the PPC campaign, drive higher traffic to their website, and lower the website bounce rate.
WHAT IS OUR PLAN?
Showing ads at the very moment it’s needed
Our experts at iMarketing drive hot traffic to the Property Queen Singapore website by delivering the right message that targets consumers precisely at a time of desire. In other words, we show relevant ads to property renters or buyers the very moment they are searching for housing options on Google.
We attract high-quality traffic by crafting relevant and compelling ads copies. We also make sure that our ads reach the masses by targeting keywords that have search volume. By doing proper keyword research, we know for sure what kind of keywords most Singaporeans typically use when looking for housing options online.
Maximise ads spent via divide & conquer strategy
Our experts optimised the Google Ads campaign by creating a number of small ads group that target specific search intents.
When visitors land on the Property Queen platform, they are able to browse for rental properties or submit enquiries with the intention of making a purchase. We took the time to split out people who are looking to rent, and people who are looking to purchase and drive them to different web pages.
In addition, we further split the ads copies to target people who are looking for different types of properties such as landed houses, condos, and studio apartments.
Last but not least, we make sure that our bidding is competitive so that ads show up at the top of the Google Search result page. Most people click on the top results, and won’t scroll down for more!
By carefully optimising the Google Ads campaign, we are able to achieve the following results:
HOW WE DO
WHAT OUR CLIENT SAYS
“They are very efficient and on top of things very quickly. The team was well-versed in the real estate market as they know what is trending and understood user behavior.”Sales and Marketing Manager, Property Queen
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