Comprehend the Term

Digital Marketing is all about the marketing of products or services using digital technologies, mainly on the internet. It contains mobile phones, advertisements and other digital mediums. For instance, it has come to succeed in traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns. Let us explore what is the difference between Digital Marketing vs Internet Marketing.

Digital Marketing

Digital Marketing is a broader term that has various marketing activities including all available digital mediums to market an offering or building a brand digitally. It is not limited to usage of online platforms only, hence it can be operated independently of the internet as well.

Take an example where an organization wants to run a mobile-based advertisement where it can send text messages to its current and prospect customers to inform about upcoming promotions, therefore technology is involved, but live internet for the user to receive those text is not necessary.

Internet Marketing

In fact, internet marketing is a part of Digital Marketing. The main differentiating factor is an active internet connection. To illustrate, one is going to run display advertising for one’s new product. So, a live Internet connection is compulsory for the target audience to see that ad. Nevertheless, the objective of online marketing remains unchanged. For example, to reach the potential audience through the mediums where they spend their time searching, reading, shopping, or
socializing online.

Popular Digital Marketing Tools & Techniques

Popular digital marketing techniques include:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing
  • Social Media Optimization
  • E-mail Marketing
  • Display Advertising
  • E-Books

Non-Internet channels that provide digital media, can include mobile phones (SMS and MMS), callback, and on-hold mobile ringtones.

Now that you know the differences between the 2 you should now know the different steps to an effective digital marketing.

For more information on internet marketing visit iMarketing.

Author Winnie

Search Marketing Manager at iMarketing

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