Online shopping has become incredibly convenient for internet users in today’s digital age. The eCommerce landscape is booming, with new sites and platforms popping up every day. With so many competitors vying for the attention of your target market, how can you stand out from the crowd? That’s where SEO comes in.
By leveraging the power of SEO, you can ensure that your eCommerce website is easily discoverable by potential buyers. The goal is to increase your website’s visibility, drive more traffic, generate clicks, boost sales, and ultimately, maximize revenue. With SEO, you can achieve tangible results and significantly impact your business in no time.
The visibility of your eCommerce site plays a crucial role in determining your overall performance. SEO serves as a powerful technique to expose your products to potential clients. It’s not just about being present online; it’s about ensuring your target audience finds you amidst the sea of competitors.
SEO can be a game-changer for new merchants, allowing them to rapidly and cost-effectively expand their customer base. With our tried-and-true custom eCommerce SEO strategy and exceptional customer service, we have assisted eCommerce businesses in achieving their goals for years.
So, if you’re looking to take your eCommerce business to new heights, don’t underestimate the power of SEO. It can be the key to unlocking your success, attracting more customers, and staying ahead of the competition. With our support and expertise, you can optimize your eCommerce website and reap the rewards of increased visibility and business growth.
What Is Ecommerce SEO?
Consumers spend more time online, significantly influencing their TV viewing habits and shopping behaviours. Online retail and shopping have become increasingly prevalent and vital for the success of modern businesses. When it comes to discovering new businesses to buy from, consumers heavily rely on search engines like Google.
So, how does this impact your company? If you’re a small e-commerce business, connecting with your audience should be your top priority. Building brand recognition is essential for any company, but it’s especially crucial for new businesses aiming to expand their customer base. If your website doesn’t appear on search engine results pages, you’re missing out on a multitude of potential clients and sales.
Consider the sheer number of internet users who have access to search engines. Even if you narrow your target market to just a fraction of those users, millions could still discover your website. This highlights the immense power of search engines and underscores the importance of implementing an effective SEO strategy to position your company for growth.
However, it’s not just about ranking on search engines; it’s about securing a prominent position. The top pages on Google attract a significant share of search traffic, with the first result receiving 36.4% of the clicks and the second result capturing 17.5%. Falling below those positions significantly impacts your website traffic. This is why investing in SEO for your e-commerce business is crucial. It gives you an edge over your competitors and increases your chances of attracting a substantial audience.
One of the best aspects of e-commerce SEO is that it brings “free” organic traffic to your website, eliminating the need for paid advertisements. This is particularly advantageous for small businesses operating on a tight budget. By employing organic search techniques, your website will be visible to anyone searching for information related to your business, allowing you to generate results continuously. You can easily reach your potential customers with simple yet targeted keywords, such as long-tail keywords with high search volume, and implementing other SEO best practices. While making some changes to your web pages, such as optimizing site structure, implementing effective link-building strategies, and crafting compelling product descriptions, may be necessary, the results will be well worth the effort. The beauty of SEO is that it can drive free traffic to your website, even when you’re not actively working.
If you find yourself lacking the time or expertise to handle SEO on your own, consider utilizing our eCommerce SEO services. Our team of professionals can help you stand out from the competition and attract targeted visitors to your website, ensuring that you make the most out of your online presence.
Read more: Types of SEO Services
Why SEO For Ecommerce Matters?
When consumers are in need of a product or service, their first instinct is often to turn to Google for help. They search for alternatives, advice, comparisons, and any other information that can assist them in making an informed decision.
But what if your website doesn’t appear in the search engine results? You could be missing out on valuable opportunities to reach qualified and interested eCommerce customers. Even if you have great products listed on your website, it’s crucial that people can find them.
This is where eCommerce SEO comes into play. It enables you to connect with your target audience without spending a fortune on advertising. By implementing effective SEO strategies, you can improve your website’s visibility in search engine results, making it easier for potential customers to discover your products.
However, it’s not just about getting visitors to your website. Once they arrive, you must captivate them with high-quality products, engaging content, and compelling calls to action. This is where the power of enchanting your visitors comes into play. Creating an exceptional user experience and providing valuable information can turn those visitors into loyal customers. By optimizing your website for search engines, you increase your chances of appearing in relevant search results and attracting the attention of your target audience.
How Does Ecommerce SEO Work?
E-commerce by increasing the visibility of your website on search engine result pages; SEO is a free method to increase traffic to it (SERPs). You want your page to rank as high as it can since a page with a good ranking will get more traffic.
You must make sure your website is search engine optimised if you want your web pages to appear higher in search engine results pages (SERPs). SEO optimisation is greatly influenced by the keywords you choose, the technical setup of your webshop, and whether or not your online store is mobile-friendly.
Here are four practical factors to take into account while establishing an e-commerce SEO strategy:
Content
Your URL, H1 header, content, meta description, and meta title should all be optimised for the search terms you want to appear for.
Technical Setup
Improve your web store’s technical aspects, such as HTTPS, mobile friendliness, page speed, indexation, XML sitemaps (which serve as Google’s index), etc.
User Experience
Google uses user data to decide which websites will rank and in what order on its search engine. This includes load time, bounce rate, time spent on a page, and conversion rate. They ultimately want to know if users can find what they’re looking for. Are you an accurate informational source?
If you can convince Google of this, you may appear on their first page of search results. And given that 75% of consumers seldom read past page 1 for an answer, this can be significant value addition.
Link Building
It would be best to consider the internal and external links you link to and from your website (internal links and links from other sources). Other websites that connect to you for authority should also be monitored. Your credibility and brand reputation can be enhanced by selecting the appropriate sources or serving as another organisation’s referenced source.
Read more: Backlinks in SEO
How Much Will SEO Affect Your ECommerce Business?
The days of driving around town looking for goods to purchase are long gone. Not to mention that conventional marketing strategies are no longer as successful as they once were. As a result, companies aren’t utilising them as frequently to advertise their goods and services. Online research is more practical for people to find what they need today. Because most of us lead busy lives, we frequently rely on search engines to find solutions. We can locate what we need with a short Google search.
The best thing about search engines is they provide access to a virtual product inventory right at your fingertips. Because it instantly provides recommendations for each item you look for, facilitating and expediting buying. Additionally, users can compare various products and obtain a tonne of information about a certain one. Additionally, if you own an online store, you want to be on the list of goods these search engines suggest. Why? Here are a few of the reasons.
- Revenue from organic web traffic makes up more than 40% of the total income of all retail or e-commerce businesses.
- Mobile searches account for 65% of eCommerce website visits.
- A purchase is the consequence of 28% of locally focused searches.
- The advice from the business blog was cited as the reason for purchase by 61% of online shoppers.
- The first five organic search engine results get 67.6% of all clicks.
- 75% said they never click past the first page of search results.
- 51% of users have found a new brand or product when searching on mobile.
- The first organic result on mobile searches receives 27.7% of the total clicks.
Given the stats above, you can’t dispute the effectiveness of SEO for businesses nowadays. You must ensure that customers locate your brand before your rivals because more and more consumers like to conduct online research before making a purchase. You require an efficient eCommerce SEO approach and iMarketing can assist you with this.
Benefits Of Ecommerce SEO
One of the most crucial methods for internet companies is SEO. Due to strong sales and profitability, those who have taken the lead in this industry are reaping the benefits. Here are five advantages of SEO for eCommerce sites:
Enhances Online Visibility
Increasing organic website traffic is the first advantage of SEO for e-commerce. It is open, pertinent, and dependable. If your website is ranked well in search engine results pages (SERP), visitors who arrive via search engines (Search Engine Results Page) are typically interested in your product or service. By increasing your online visibility with SEO, you may draw in more clients by providing them with pertinent content that can assist them in making a purchase decision.
A Cost-Effective Marketing Strategy
An affordable form of internet marketing is SEO. Paying for visitors might be highly expensive, but SEO can help you increase traffic and site ratings. The cost of paid ads and Pay Per Click (PPC) campaigns is typically higher than the cost of organic traffic from unpaid search results. Due to this, an eCommerce website ought to think about making SEO one of its primary marketing techniques.
Long-Term Return On Investment Is Offered
eCommerce stores have long-term SEO advantages. The return on investment from starting to raise your website’s search engine ranks will be pretty favourable as we advance. By interacting with individuals through organic search results, you can develop relationships with them over time and eventually boost your revenue from loyal customers.
Enhanced Customer Credibility
For Google to view your website as a reliable source of information, search engine optimization also helps you establish a relationship with them. Customers who land on your website are more likely to trust you because of your high ranking on the SERP.
Increases Ability To Compete Against Competitors
By building your authority on the keywords pertinent to your items, efficient SEO tactics enable you to advertise against rivals. You will be able to attract more high-quality customers than rivals that do not use this marketing tactic. You will be able to compete with the competition thanks to the leverage provided by better search engine results.
Developing Relationships With Highly Valuable And Active Customers
Organic search results might facilitate building relationships with customers that actively seek your products online. These individuals are more likely to click through than those who come via advertisements or social media platforms since they are typically interested in the products they see on the first page of SERP.
Who Needs Ecommerce SEO Service?
When you are facing this kind of challenges listed down below in your eCommerce business, you badly need eCommerce SEO.
There Are No Organic Visitors
Consider applying to an eCommerce SEO professional when the percentage of traffic from search results is lower than that of visitors from other channels.
There Are No Top Positions In The Search Results
Without search engine optimization, you can’t compete, especially if your website isn’t listed on the first page of results for infrequent searches.
Inadequate Sales
Customers won’t locate your website without promotion, even if your online store sells the best stuff.
How to develop an Ecommerce SEO Strategy
E-commerce SEO is daunting, especially if your website has an extensive product catalogue. Yes, it will take time, but you can accelerate the process with a strong strategy.
Prioritise pages:
Which of your website’s pages receives the most traffic? Begin with them. Furthermore, if you want people to focus on a particular or flagship product, optimise for it first.
Make a workflow:
SEO necessitates several specialised characteristics. This area includes selecting target keywords, adding metadata, accurately naming your photos, adding alternative image qualities, and incorporating relevant keywords.
Examine the competition:
Your e-commerce SEO strategy should be built to outsmart the competition. Examine the websites of your major competitors and their SEO efforts. Determine how you can improve yours.
Continue with CRO:
Conversion rate optimisation (CRO) should come after SEO. We’ll go over it further afterwards.
Continue reading for more comprehensive advice on implementing an efficient e-commerce SEO.
Ecommerce SEO Checklist
If you’re running an e-commerce website, you know how important ranking high in search engine results pages is. A high ranking can mean the difference between a potential customer finding your website or a competitor’s. But with so many factors to consider, optimizing your e-commerce website for search engines can be daunting. That’s why we’ve compiled this e-commerce SEO checklist to help you improve your website’s visibility, attract more traffic, and, ultimately, boost your sales. From conducting keyword research to monitoring analytics, this checklist covers everything you need to know to optimise your e-commerce website for search engines. So, let’s dive in!
Keyword Research
To improve your e-commerce website’s visibility in search engine results pages, you should start by doing keyword research. This involves identifying the search terms that your target audience is using to find products like yours. By doing this, you can get a better understanding of your potential customers and what they’re looking for. It’ll also help you align your product offerings with their needs, so you can meet them where they are.
Optimise Meta Tags
Did you know that optimising your e-commerce website’s meta tags can significantly improve its visibility on search engines? That’s right, ensuring each product page has a unique title tag and meta description containing relevant keywords can make all the difference in attracting potential customers to click on your website. So take the time to craft informative and concise meta descriptions that will pique the interest of those searching for products like yours!
Optimise Product Descriptions
When it comes to product descriptions on your e-commerce website, it’s essential to strike a balance between appealing to both search engines and humans. A well-crafted product description can help potential customers understand what your product offers and why they should buy it.
Use Structured Data Markup
Have you ever noticed those extra snippets of information that appear next to search results in Google? They’re called rich snippets and can be a game-changer for your e-commerce website. By using structured data markup, you can add rich snippets to your product listings, making them more visually appealing to potential customers. Structured data markup is a type of code you can add to your website to help search engines better understand the content on your site. When you add structured data markup to your product listings, search engines can extract additional information like product ratings, reviews, and pricing and display it directly in the search results.
Ensure Mobile Optimisation
Did you know that more and more people are using their mobile devices to browse the internet? That’s why ensuring your e-commerce website is optimised for mobile is crucial. You want your potential customers to have a smooth and enjoyable experience, no matter their device. Remember, the key to mobile optimisation is to provide visitors with a seamless and enjoyable experience, no matter how they access your website. By ensuring that your website is responsive and loads quickly on mobile devices, you can attract and retain more mobile users, boosting your online success.
Improve Page Load Speed
Nobody likes waiting for a website to load, right? Well, the same goes for search engines and your potential customers. A slow-loading website can frustrate users and hurt your SEO efforts. But don’t worry; there are ways to improve your page load speed and enhance the overall user experience. Improving your page load speed is not only beneficial for SEO but also for user experience. Users expect websites to load quickly, and a sluggish site can drive them away. By optimising your website’s speed, you create a positive impression, keep visitors engaged, and increase the chances of conversions.
Use Internal Linking
This technique helps users navigate your website more efficiently and distributes the link equity across different pages. When it comes to internal linking, it’s all about making your website user-friendly. You want visitors to find what they’re looking for quickly and effortlessly. So, ensure your website has clear navigation menus and include internal links within your content to connect related pages. By implementing effective internal linking, you create a cohesive web of related pages that users and search engines can navigate smoothly. So, take the time to review your website’s internal structure and ensure it’s optimised for a seamless user experience.
Build High-Quality Backlinks
Alright, let’s talk about building high-quality backlinks for your e-commerce website. This step is crucial because it helps you earn valuable links from reputable websites, boosting your website’s credibility and visibility in search results. Remember, quality matters more than quantity when it comes to backlinks. Focus on earning backlinks from authoritative websites that are relevant to your niche. A few high-quality backlinks from reputable sources can have a much more significant impact on your SEO than a large number of low-quality backlinks.
Invest in Content Marketing
Let’s dive into the power of content marketing for your e-commerce website. You can make an impact by developing a solid content strategy that includes blog posts, guides, videos, and other engaging formats. Consistently creating high-quality content boosts your visibility in search results and positions your brand as a trusted authority in your industry. So, get creative, share your expertise, and provide valuable information to your audience through captivating content. It’s a win-win situation!
Utilise Social Media
Social media is your secret weapon for connecting with your audience and making your brand shine. It’s a fantastic platform for engaging with your customers, sharing valuable content, and showcasing your unique products. By building a solid presence on social media, you can create a vibrant community around your brand and connect with potential customers in a space where they’re already hanging out. So, take advantage of the opportunity to leverage social media to its fullest potential and watch your e-commerce business thrive.
Ensure Secure Website
It’s crucial to ensure your website is secure and protected from potential security risks. One way to achieve this is by obtaining an SSL certificate, which encrypts the data transmitted between your website and users, keeping it safe from unauthorised access. Having an SSL certificate provides a secure connection and boosts user trust and confidence in your website. So, don’t forget to prioritise website security to create a safe and trustworthy environment for your visitors.
Conduct Regular Site Audits
Keeping your website in top shape is crucial for its SEO performance. That’s why regular site audits are so important. By conducting these audits, you can uncover technical issues that might hurt your SEO efforts, such as broken links, duplicate content, or crawl errors. By staying on top of these issues and addressing them promptly, you can ensure that your website runs smoothly and provides a great user experience. So, make it a habit to conduct regular site audits and keep your website in tip-top shape.
Monitor Analytics
Now let’s talk about keeping an eye on your website’s performance. It’s crucial to monitor your SEO efforts using analytics tools regularly. These tools can provide valuable insights into keyword rankings, organic traffic, bounce rates, and conversion rates. By analysing this data, you can identify what’s working well and needs improvement. It’s like having a roadmap to guide you towards better results. So, regularly check your analytics and adjust your SEO strategy.
Stay Updated with SEO Trends
We all know that the world of SEO is constantly changing and evolving. That’s why staying updated with the latest trends and algorithm updates is crucial. By closely monitoring SEO trends, you can ensure that your e-commerce SEO strategy remains effective and aligned with the current best practices. So, make it a habit to stay informed about the latest developments in the SEO world and adapt your strategy accordingly. Stay ahead of the game and give your e-commerce website the competitive edge it deserves!
Read more: SEO Trends in 2023
What Do Our Ecommerce Services Include?
Here are some of our best-kept secrets that we’ll share with you. Our SEO service offers:
Ecommerce Keyword Research And Optimisation
This is an essential component of our SEO campaigns. Our e-commerce SEO business uses a four-step thorough keyword research approach to generate unique keyword ideas. These steps ensure that your website has product and category pages that are highly targeted and optimised based on the relevant keywords your customers use to search the most. This raises the visibility of your website in SERPs (search engine results pages) and enhances website traffic.
Ecommerce SEO Audit
A thorough eCommerce SEO audit is essential to ensure that your store complies with all of Google’s requirements for both domestic and foreign firms. Additionally, it aids in identifying and resolving any technical problems that can reduce your store’s visibility in search results.
Local SEO
With the help of our local eCommerce SEO services, place your products in front of your target market. We handle optimisation aspects, including on-page SEO and off-page SEO, Google My Business (GMB) listings, online reputation management, and citation building in the local area. Thrive can help you increase traffic to your online store.
Read more: Local SEO
Technical SEO
Use eCommerce SEO to improve the usability of your website. When creating and improving the overall structure of your website, we adhere to Google’s best practices. Our SEO experts integrate schema markup, address technical problems, speed up your website and make it more responsive to mobile devices, all while optimising your ecommerce product pages, detail pages and category pages.
Read more: Technical SEO
Content Writing
You can draw in and convert customers with the right SEO web content. Our writers at Thrive are adept at producing material for online shops in various industries. For SEO and social media marketing, our staff is skilled in creating product pages and descriptions, review responses, and guest posts, among other content formats.
Read more: SEO Writing
Conversion Rate Optimisation
To gauge the success of your marketing efforts, we assess the key performance indicators (KPIs) for your campaign. Our staff does thorough site audits, A/B split testing, and search analysis with Google Search Console. These techniques enable us to provide data-driven advice on how to increase your conversion rate.
5 Misconceptions About eCommerce SEO Campaign
Many misconceptions surrounding eCommerce SEO can hinder businesses from achieving their online goals. We will debunk five common misconceptions and shed light on the reality of eCommerce SEO. By understanding these misconceptions, businesses can avoid costly mistakes and adopt a more practical approach to optimising their online stores. So, let’s dive in and set the record straight on eCommerce SEO!
SEO is a one-time task for eCommerce websites.
Have you ever heard the misconception that SEO is a one-time task for eCommerce websites? Well, it’s time to set the record straight. In reality, SEO is an ongoing process that requires continuous effort and attention. Search engine algorithms are constantly changing, and user behaviours evolve over time. This means that your eCommerce website needs to stay updated and adapt to these changes to maintain its search engine visibility and organic traffic. Simply optimising your website once and forgetting about it won’t cut it in today’s competitive online landscape. To achieve long-term success, monitoring, optimising, and adapting your SEO strategies regularly is essential.
eCommerce SEO is all about keyword stuffing.
You need to know the truth about eCommerce SEO: it’s not all about cramming keywords everywhere you can. Gone are the days when keyword stuffing would work magic for your website. In fact, it can do more harm than good. Today, eCommerce SEO is all about delivering valuable and relevant content that genuinely meets the needs of your users. It’s about understanding their intent and providing them with information, products, or services they seek. While keyword research is still an essential part of the process, using keywords strategically and naturally within high-quality content is vital. The focus is on creating a seamless user experience and engaging your audience rather than just ticking off a checklist of keywords.
SEO for eCommerce Websites Doesn’t Generate Sales
Contrary to popular belief, eCommerce SEO can generate sales for your business. In fact, according to recent statistics, more than 30% of traffic for small and medium-sized eCommerce websites comes from organic searches on search engines like Google. This demonstrates the importance of implementing effective SEO strategies for eCommerce businesses.
By optimising your website for search engines, you can increase your visibility and attract more potential customers to your online store. This includes implementing on-page optimisation tactics such as optimising product pages, meta descriptions, and title tags, as well as off-page SEO strategies like link building and social media marketing. With a well-executed SEO plan, you can boost your search rankings and improve your website’s user experience, driving more conversions and ultimately increasing sales.
So, if you’re still sceptical about the power of eCommerce SEO, it’s time to rethink your strategy and invest in a comprehensive SEO plan to help you reach your business goals.
Backlinks are the only factor that matters in eCommerce SEO.
One common misconception businesses often have about eCommerce SEO is that backlinks are the sole determining factor for search engine rankings. While backlinks play a significant role, it’s essential to understand that they are not the only factor that matters.
In reality, search engines have evolved to consider various factors when ranking websites. They look at the overall website structure, mobile-friendliness, user experience, page load speed, content quality, and social signals. This means that a holistic approach is crucial for effective eCommerce SEO.
Focusing solely on acquiring backlinks may need to pay more attention to other vital aspects that can significantly impact your website’s visibility and success. By optimising your website’s structure, ensuring it is mobile-friendly, providing a seamless user experience, and creating high-quality blog post, you can enhance your SEO efforts and improve your chances of ranking well in search results.
Remember, SEO is a multidimensional process that requires a comprehensive strategy. By considering all the relevant factors and not relying solely on backlinks, you can create a solid foundation for your eCommerce website’s success in search engine rankings.
Category Pages Don’t Matter
It’s a common misconception that category pages don’t hold much significance in eCommerce SEO. However, the truth is that category pages play a crucial role in driving traffic and improving your search engine rankings. When optimised effectively, these pages can work hand in hand with compelling product descriptions, a well-structured website, strategic link building, and other key elements to enhance your online visibility.
Think about it: Every product you sell is likely part of a broader category. Many potential customers are actively searching for those categories, and you can rank for relevant associated terms. Neglecting category and subcategory pages means missing out on valuable opportunities to attract targeted traffic and establish your dominance in the market.
By optimising your product and category pages well, you can increase your chances of ranking for keywords and phrases that potential customers are searching for. This allows you to tap into a wider audience and maximise your visibility in search results. Don’t give your competitors the advantage of ranking for terms directly related to your products. Instead, take the opportunity to swoop in, dominate the rankings, and capture the attention of potential customers.
Remember, category pages are not to be overlooked in your eCommerce SEO strategy. They hold immense potential for driving traffic, boosting rankings, and ultimately increasing your online sales. So, don’t underestimate the power of category pages and make sure to optimise them effectively to capitalise on the opportunities they bring.
Your One Stop Ecommerce SEO Agency
As an eCommerce business owner, driving traffic to your website is crucial for success. That’s why we’re here to help with our top-notch eCommerce SEO services tailored specifically for businesses in Malaysia. With our expertise and the best eCommerce SEO tools at our disposal, we’re dedicated to optimizing your website, boosting its ranking, and ultimately increasing your sales and revenue.
We understand the importance of a solid eCommerce SEO campaign in today’s competitive online landscape. That’s why we’re excited to collaborate with you and help you achieve your business goals. Take the first step towards success by contacting us now for a free consultation. Let’s discuss your specific needs, explore the possibilities, and create a customized eCommerce SEO strategy that will drive results for your company.
Don’t miss out on the opportunity to reach more customers and grow your online presence with iMarketing’s SEO service Malaysia. Contact us today and let’s work together to take your eCommerce business to new heights!
