Introduction

Conventional marketing methods refer to the use of newspaper and magazine advertisements, flyers, media commercials and billboards. Digital marketing, on the other hand, refers to a situation where businesses advertise their brand names by investing in a website and social media platforms such as YouTube, Twitter and Facebook.
In this respect, Digital marketing can offer a better ROI as compared to conventional Marketing due to the following reasons:

The method covers a wide range of audience

With Digital marketing strategies, you can tailor your campaign to a specific audience, based on age, interests, gender, location and interests. This ensures that your campaign is efficient since it is specific to people of certain interests. Moreover, the audience chooses the way they want to receive the content such as through videos, posts and articles conventional methods. On the other hand, conventional marketing doesn’t offer such choices. Furthermore, in the same light, some people hate some of the techniques used in marketing. For instance, flyers and calls may be inconvenient. In digital marketing, the audience may opt in or out of such a communication. Thus Digital marketing is more effective than conventional marketing which translates to business and consequently ROI.

The strategy is cost-efficient

Most of the strategies adopted in digital marketing are cost-effective since they are cheaper as compared to conventional marketing. Moreover, a digital marketing strategy is more likely to result in a sale as compared to a conventional method. This is because it is the customer who goes out of his or her way to seek information on a product while on the other hand in conventional methods the company has to reach out to customers who might not be interested in the product in the first place.

The Results are real-time

Digital marketing strategies are real time, so you don’t have to wait for weeks or months to boost your sales. This is because results are immediate for instance you can see the visitors to your site, peak trading times, subscriptions and conversion rates just by a click of a button. These results are assured way of promoting your products.

Value addition and brand development

An active and well maintained social media platform or website that has quality content.  This targets the needs of a particular group provides significant value as well as creating opportunities for your business. This then will undoubtedly increase your ROI.

Final remarks

Imarketing.my can offer you the much-needed leverage by transforming your business from an ordinary business to one with a robust digital marketing portfolio that will see your profits scale up. Please try our services today and you won’t be disappointed.

Author Winnie

Search Marketing Manager at iMarketing

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