Since the industry has grown quite competitive and a very high percentage of businesses invest in SEO to improve their visibility in search results on search engines like Google, SEO is crucial for practically all sorts of organisations. Getting your website to rank on Google can be daunting, especially if you don’t fully understand the various types of SEO and when to apply it.
If you are a business owner, you must be able to know these two pieces of information about digital marketing: what are SEO services, and what does an SEO service package from a digital marketing agency include?
What is SEO
Let’s quickly brief what SEO is to move on to the different types of SEO.
When it comes to running a website, SEO comes first. Search engine optimisation or SEO is the practice of increasing a website’s exposure and web traffic. It goes without saying that website traffic and visibility are related. Simply stated, SEO is the process of getting your website to appear in the top 5 search engine results for a given keyword. With the help of a digital marketing agency, SEO services like on-site SEO and off-page SEO can be used to optimise your website for search engines so you can increase traffic and sales.
Now, let’s discover the types of SEO services.
Why are SEO Services is Important
Nearly 93% of web traffic occurs on search engines. You must be highly listed and indexed on the major search engines if you want people to find your website. Here are some other facts about Google and search engines in general:
- 75% of users of search engines won’t click past the first page of results (SERPs)
- Google processes 5.8 billion searches every day.
- Google processes almost 2T searches annually.
- Position 1’s average click-through rate is 19.3%, whereas position 2’s average click-through rate is 10.57%.
- Between 16 and 20% of all searches are fresh each year. They have never before been looked for.
- 60% of Google searches are performed on mobile devices.
- Google controls 95% of the market for mobile search engines.
- Approximately 33% of Google smartphone queries have a geographic component.
- A store visit results from 50% of “near me” queries.
- Mobile devices account for 7 out of 10 Google queries related to food.
- 46% of product searches begin on Google.
- Google is the dominant search engine with a 92% market share.
In an ideal world, you could create your website and simply wait for visitors to arrive. There are probably a lot of other websites with similar themes and issues to your own, in any case. For each search query, search engines must choose which websites to present at each place in the search results. To make sure that your website receives web traffic from pertinent search queries in search engines, it is essential to implement SEO best practices.
You could be tempted to perform your search engine optimisation instead of hiring a professional. However, if your sector is competitive, it would be challenging for you to succeed independently. Another factor is the amount of time and expertise required to consistently and successfully execute SEO. An effective SEO campaign needs to include a wide range of talents. These things become crucial when you need to gain authority and have faith in yourself. It won’t make sense for a business to spread itself thus far from its primary market.
Five Different Types of SEO to Drive Result for your Business
Understanding the many SEO strategies your company can apply will help you choose the one that will produce the best results for your company as you construct your SEO strategy.
There are 5 types of SEO tactics services that you may encounter:
Every day, millions of people search for local businesses, and 84% of those people need digital skills to make brand transactions possible. Without a solid local business SEO presence, you are losing out on worthwhile leads, traffic, and sales prospects. Local SEO is the practice of enhancing a geographic area’s small and medium-sized companies (SMBs) exposure in local search results for brick-and-mortar stores, multiple-location firms, and other physical locations.
Local search engine optimization tackles “near me” and location-specific search inquiries, in contrast to standard SEO, which concentrates on increasing a brand’s searchability on a national or international level. Google local SEO aims to increase your brand’s visibility outside your storefront and make your company more approachable to potential customers in the nearby online community.
Read More: Local SEO Services
How does iMarketing help you with Local SEO?
Our SEO agency conducts an in-depth local SEO audit to ascertain your existing local SEO rating, gather helpful information, and create your local SEO checklist. We conduct intensive keyword research and analysis to find geo-specific, business-related keywords and classify them according to search intent. For your website to rank highly in your service region, we offer on-page SEO as part of our local search engine optimization services. Our SEO service develops hyperlocal SEO landing pages, establishes your local SEO citations, and makes use of highly relevant keywords. We use local link-building best practices to draw links that benefit your company the most. We also create and publish interesting local SEO content to pique the interest of your target market.
Making sure your website is available in search engines in many international areas is done through international SEO. If you search from different nations, the search engine results will differ. If you want to be seen, you must adapt your strategy to your target nation.
Additionally, the behaviour of your target audience will vary depending on the nation. You might need to conduct different searches or employ various linguistic or phrasal variations. They might even use other search engines. Increasing your website’s traffic and search exposure in a specific nation are the goals of international SEO.
Read More: International SEO Services
How does iMarketing help you with International SEO?
iMarketing will customise your project to meet your demands because every website is different. For each marketing, keyword research on a global scale is essential. We’ll identify the pertinent keywords and opportunities, whether determining which keywords are used in a local language or looking for colloquialisms used by your target market. Your content strategy and copywriting approach must consider the language and culture of your target market if you want to succeed in international markets. Our copywriting team can provide material with that interest and persuade your international audiences. You can get it right with the help of our technical SEO professionals. We can help with everything, from adding meta tags to choosing the proper URL structure. Getting the appropriate links from the right places can significantly improve your performance.
Making your online store more visible in search engine results pages is done through eCommerce SEO (SERPs). You want to show up as high in search results as you can for the things you sell to draw in as much traffic as possible.
Paid search can bring you visitors, but SEO is considerably cheaper. It would be best if you still optimised for search because ad blockers and ad blindness might limit the effectiveness of sponsored search.
Optimising your page titles, headings, product descriptions, metadata, internal link structure, and navigational structure for search and user experience is typically part of eCommerce SEO. You should have a page specifically created to attract visitors from search engines for each product you sell.
However, it would be best if you didn’t disregard your website’s static, non-product-focused pages, like the ones below:
- About page
- F.A.Q. page
- Blog articles
- Help centre answers
- Contact page
Create a list of keywords for those pages as well as related keywords. Tools make it easy to search for one long-tail keyword and find semantic keywords that go well with it.
Read more: Ecommerce SEO Services
How does iMarketing help you with Ecommerce SEO?
Our eCommerce SEO specialists create keyword plans to increase your online presence and attract more qualified leads. Use eCommerce SEO to improve the usability of your website. When creating and improving the overall structure of your website, we adhere to Google’s best practices. You can draw in and convert customers with the right SEO web content. To gauge the success of your marketing efforts, we assess the key performance indicators (KPIs) for your campaign.
Technical SEO involves making sure your website complies with search engine requirements so that it may be easily scanned and indexed. A technical SEO audit’s primary objective is to evaluate your website’s current SEO and identify the areas that need to be improved for a seamless online experience.
Users’ expectations have significantly altered over time, and search engines have advanced in sophistication. Globally, there are currently about 6.5 billion smartphone users, according to Statista. Due to the enormous increase in smartphone usage, Google has updated its algorithm, which now gives greater weight to mobile friendliness and site performance when ranking web pages.
Today, Google may punish websites with shoddy redirects, slow page loads, and bad site structure. These technical SEO problems could cause a sharp decline in search ranks and organic traffic if they are not addressed. Given that about 35% of clicks come from the top organic results, a drop in ranking could be bad for your company.
Read more: Technical SEO Services
How does iMarketing help you with Technical SEO?
To find and address the technical SEO problems with your website, we conduct a thorough technical SEO audit. Critical checkpoints covered by the audit include mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt, and site architecture. The keyword performance, search engine rankings, social media presence, and technical and backlink profiles of your competitors are all evaluated by our technical SEO specialist. Our SEO specialists analyse your niche and conduct technical SEO audits to assess your keyword ranks and optimise your web pages with effective search phrases. Algorithm updates, negative SEO or black-hat SEO techniques for WordPress can result in a Google penalty. Our SEO specialists use Google Search Console to determine the penalties that apply to your website, evaluate your backlink-building plans, and address variations on the original web pages and content that Google crawls to assist you in recovering from a penalty.
Many businesses struggle to build their brand and stay competitive as more companies use online marketing and compete on digital platforms. By producing quality content and continuous efforts at content marketing, you may demonstrate your expertise in your field and stand out in the crowded digital market.
The process of producing website content that adheres to search engine optimization (SEO) standards is known as content SEO. For websites to accurately represent their company or services, they need high-quality SEO content. You must provide descriptive, creative, explicit, and SEO-friendly content if you want your website to promote your favourable brand image and meet your sales targets.
In order to engage your audience and move prospects through your sales funnel, you should also improve your content SEO activities.
Read More: Content SEO Services
How does iMarketing help you with Content SEO?
According to statistics, websites with active blogs and articles outperform their rivals in backlink generation by 97%. With helpful and pertinent blog entries, you may increase brand recognition and get more brand mentions from reputable websites. Our content SEO agency uses sophisticated keyword research tools and thorough niche analysis to find high-converting content ideas and provide possibilities for social sharing. As your dedicated content agency, we ensure your website’s content reflects your SEO keyword strategy, captures your distinctive brand voice, and favourably portrays your business to effectively convey the goal of your website and persuade visitors to act. Our website content team collaborates closely with your internal representatives.
What is Best For You
You can concentrate on a variety of SEO services for your campaign. You may strengthen your campaign and attract vital visitors for your business by utilising all of these various factors. At iMarketing, we have years of experience designing SEO Malaysia campaigns that provide significant outcomes with white hat SEO techniques.
We provide these services as a full-service digital marketing agency focusing on SEO campaigns. Our team will work with you to develop a campaign that generates significant benefits for your company. We’ll work with you to design a targeted campaign that gets results.
If you’re looking for an SEO company that drives results, look no further than iMarketing. We are adept at developing marketing campaigns that expand your business. Contact us immediately to chat with an expert if you’re prepared to begin improving your SEO campaign to generate more outstanding results.
We look forward to hearing from you!
What are SEO (Search Engine Optimization) Services?
Search engine optimisation (SEO) services are designed to improve website exposure and organic search traffic. These are frequently offered by agencies specialising in all facets of SEO.
Is SEO needed?
YES! SEO is now more crucial than ever! It continues to be one of the most effective digital marketing techniques for long-term success.
Can I do SEO on my own?
You can undoubtedly perform SEO on your own (Do It Yourself SEO). Anyone can learn how to perform SEO for their business with a bit of research and lots of experience. Entering your URL here will allow you to quickly begin SEO, after which you should concentrate your efforts on the suggested action items. But in order to save time on research and implementation, you need professionals.
What type of marketing is involved with SEO?
One way to improve your website’s visibility in Google’s search results is search engine optimisation (SEO). It is a significant part of Digital Marketing. SEO is used in all Digital Marketing strategies.