Importance of SEO for Your Company
According to the Malaysian Digital Association, 21 million people in Malaysia use the internet and spend an estimate of 5.1 hours a day online. Malaysians search for a lot of things online from clothes to cars to even shoelaces. It’s important now more than ever to make sure your brand is on the first page of the results. How do you do this? Well, it’s a little technique called search engine optimization (SEO). SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing, and Yahoo have primary search results. This is where web pages and other content such as videos or local listings are shown and ranked. They are ranked based on what the search engine considers most relevant to users. Today, SEO plays a very essential part of a successful digital marketing strategy.
Here’s a list of reasons why your business should definitely consider investing in your organic SEO.
SEO is The Future
It is not going to stop working any time soon. Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective at any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content.
It is cost-effective compared to the costs associated with other forms of online marketing. This includes Pay Per Click (PPC) advertising, social media marketing, or purchasing leads for an email marketing program. SEO provides a good Return of Investment (ROI), while PPC may drive more revenue. Social media may be more important for your image and your organic SEO in many ways remains a bedrock of your online presence.
SEO Builds Brand Credibility
With SEO for business, your brand will have a higher chance of appearing on the first page of search engine results. Being ranked on the first page of search engine results will ultimately lead your customers to think that you are one of the top players in the industry. It shows that you are popular and many users have researched you, too.
Increase in Mobile Bandwidth and Local Search Optimization
It improves the user experience because Google Search has included another parameter as a ranking signal and this refers to the friendliness of websites to mobile devices. Mobile-friendliness has a significant impact on a website’s ranking.
Have a healthy content profile
With every update to its search algorithm, Google and other engines change the way they look at websites. Things that didn’t exist a few years ago, such as social media indicators, are now of high importance. importance in terms of the impact on the rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business. This is because it is one of the factors Google evaluates when looking at your site.
Compete effectively in the market
Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. A business should have an SEO strategy in place in which it wants to succeed in terms of online marketing. It remains one of the single most important components of any organization’s branding efforts and online presence.
If you are looking for a complete SEO solution for your business, then do not hesitate to contact us. Our certified SEO experts perform their tasks with a distinctive focus on Google. As a digital marketing agency, we can provide you with marketing strategy, SEO keyword research, on-site and off-site optimization, content marketing, and quality backlinks- all with a goal of drive organic traffic and boost your business to the top. Kindly call us or submit a form on the SEO Malaysia page to get our expert consultation.