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iMarketing Malaysia – Importance of SEO for your company

According to Malaysian digital association 31,545,99 of people in Malaysia use the internet and spend an estimate of 5.1 hours a day online. Malaysians search for a lot of things online from clothes to cars to even shoelaces. It’s important now more than ever to make sure your brand is on the first page of the results. How do you do this? well, it’s a little technique called search engine optimization. SEO stands. SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing, and Yahoo have primary search results. This is whereby web pages and other content such as videos or local listings are shown and ranked. They are ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

People think that SEO is dead but when asked from some important business owners. They Replied that SEO is far from dead”. He then added the caveat that “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.

Here’s a list of seven specific reasons why your business hold definitely considers investing in your organic SEO.


It still effective as it was before – First and foremost, the techniques employed to improve SEO still work. Google removed data regarding organic trafficking recently but the techniques still remain sound.

The future is SEO

It is not going to stop working any time soon. Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content. This link ensures the continued success of SEO techniques as long as it exists.


It is cost-effective compared to the costs associated with other forms of online marketing. This includes PPC advertising, social media marketing, or purchasing leads for an email marketing program. SEO provides good ROI, while PPC may drive more revenue. Social media may be more important for your image and your organic SEO in many ways remains a bedrock of your online presence.

Increasing Market share of search engines

Somewhere between 80-90% of customers now check online reviews prior to making a purchase. This number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?  Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.

SEO increase marketshare


Increase in mobile bandwidth and local search optimization

Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques has opened up for companies, such as local search optimization.

Have a healthy content profile

With every update to its search algorithm, Google and other engines change the way they look at websites. Things that didn’t exist a few years ago, such as social media indicators, are now of high importance. importance in terms of the impact on the rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business. This is because it is one of the factors Google evaluates when looking at your site.

Compete effectively in the market

Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. A business should have an SEO strategy in place in which it wants to succeed in terms of online marketing. It remains one of the single most important components of any organization’s branding efforts and online presence.


If you are looking for a complete SEO solution for your business, then do not hesitate to contact us. Our certified SEO experts perform their tasks with a distinctive focus on Google. We are the digital marketing agency that can provide you with marketing strategy, SEO keyword research, on-site and off-site optimization, content marketing, and quality backlinks- all with a goal of drive organic traffic and boost your business to the top. Kindly call us or submit a form on the SEO Malaysia page to get our expert consultation.

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