2008 US Presidential Election: A Case Study

In 2008, Mr. Barack Obama was an unknown candidate from the Democratic Party. He utilized around 15 different social media websites to build his relationships with a lot of american citizens. His pages were constantly updated and interactive with his followers. This huge presence on social media sites resulted in overall 5 million social media network supporters. As a result, he was able to gain millions of email addresses. Democratic Party later utilised those for email marketing and asking for votes and campaign donations.

It can’t be denied while using internet, a significant amount of time is being spent on Social Media. Today 22% of the world’s total population uses Facebook. If an enterprise does not have presence on Social Media; it is simply missing out an opportunity to target millions of potential audience.

Social Media Marketing (SMM) is a digital marketing tool to promote a product or service by using different social media platforms and websites.

Social Media Marketing vs Social Media Management

The main difference of these two is actually the comparison between organic with paid social media efforts. Social Media Marketing is all about doing paid advertisements while using different social media platforms such as Facebook, Twitter, Instagram and LinkedIn. Today It can be narrowly funneled in when it comes to reaching target audience. For instance, It is easy to have control over location, age, gender, level of education, interest & hobbies ETC. It is a strategy that comes under PPC (Pay Per Click); which simply means that pay only when someone clicks on the ad.  Furthermore, it is a tool that provides quick results  and create successful campaigns.

On the other hand, Social Media Management is all about creating and posting content in the form of texts, videos, images, articles, info-graphics to reach and engage with audience. It comes under organic approach. Huge number of following does not happen over the night. It is a long term strategy and takes time to produce results.


With the help of Social Media Marketing; a number of goals can be achieved:

  • Increasing website traffic
  • Building conversions
  • Raising brand awareness
  • Creating a brand identity and positive
  • Brand association
  • Improving communication
  • Interaction with key audiences

Therefore, it is strongly recommended to consult a digital marketing agency today and get your Marketing efforts incorporated with this digital marketing tool. A digital marketing agency like iMarketing MY.

Semantic Content Writer Wong

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