The world right now is so much evolving around social media. Most consumers are looking at the purchasing decisions of other consumers before deciding to make a purchase or not. Most of these consumers who other consumers are relying on when making purchasing decisions are those personalities on facebook, twitter, Instagram and youtube who have gathered a large audience. Social media has remarkably redeveloped the online industry. It has proven o be very effective when it comes to marketing.
It is social and grows rapidly.