Search Engines Optimization (SEO) has evolved over the years. In the past, leading search engines such as Google used to rank websites based on the number of inbound and outbound links. Today, it is not only about the number but also about the quality which is determined based on the website’s authority. The content has to be relevant, unique, flawless, and on high ranking websites.

Google regularly updates its algorithms and penalize any website that appears to trick it into an unfair ranking. Keyword stuffing can spell doom for your business. Having said that, discussed herein are some major benefits of smart link building for improved rankings in the search engine results pages (SERPs).

1. Attain higher rankings in SERPs

The quality and quantity of inbound links determine how authoritative your website is on specific keywords compared to others. With the right links, you attain a higher page and domain authority. In the end, you secure yourself a place on the first page of the SERPs on the target keywords.

2. More traffic, better business

More than 80% of online surfers click on the first three links in the search results. Furthermore, more in-bound links will translate to high traffic because readers are always hungry for information especially if it is from a high authority website. If you own an eCommerce business, this may translate to sales.

3. Attain high brand visibility and authority

The only constant thing in business is competition. Taking advantage of guest posting, you get a chance to advertise your brand to the world, free of charge. Attract different audiences who might not have known about your brand and stand out. With increased brand recognition comes more business for you.

More visibility earns you a reputation. You become an authority and readers like learning more from the best. You stand a high chance of increasing traffic to your site and earn some respect and trust as well.

To Sum Up

Every respectable brand started from somewhere. SEO is a complex and dynamic process that requires one to use proper SEO strategies that work. Strategic link building is what sets you apart from the competitors. Your brand will become more credible, earn trust and respect in the market.

If you get it right, your online investment will remain profitable for many years to come. Just be consistent.

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