So you’ve been posting insightful and entertaining content on your social sites. Everything is going great for you, but you’re getting minimal clicks on your content. Major bummer! Getting massive clicks on your social media platform is just like being selected from a large crowd. You need to have some attractive and unique qualities which separate you from the rest. To help increase your audience engagement on social media, here are some social media marketing tips a social media marketing agency in Malaysia uses to boost your business’s online presence.
Incorporate Visual Content In Your Social Media Posts
Regardless of the social media platform, plain text will never make the cut. If you’re marketing a product, you should understand the number one rule of advertising – attract your audience with great visuals.
When it comes to social media marketing, try and utilize bright images or videos that provoke intended emotions. This will significantly attract the engagement on your posts.
Well, for starters, here are some free graphic design websites for you to begin with.
- Canva – Canva has been around for many years and is a great companion for professional & freelance graphic designers, students, and anyone who’s looking for websites that can produce graphics without installation on devices and of course, paying.
- Crello – Like Canva, Crello is also free-to-use, with no installation needed, and provides thousands of templates for you to work with. Hence, no graphic design experience needed!
Of course, there are Pro versions for both of the above websites, which offer more features. However, the Free version is more than enough to produce decent graphics for your work.
Post Your Content At Great Timing
If you’re looking forward to posting something, you should ensure that the audience is there to see it.
Share your posts when most of your followers are active and around to view it.
For example, if your posts typically receive more engagement during lunch hours, then consider scheduling your posting during that particular timeframe.
According to Influencer Marketing Hub, the best time to post on Facebook in Malaysia would be 11 am to 1 pm on Wednesday, while Sunday is the worst day to post your content due to lower engagement.
Use Great Contents To Attract Viewers
You only have around 3 seconds to capture the readers’ attention. Hence, it’s important to do some research and know what your audiences prefer on each social media platform. Tailor your content accordingly to improve the user experiences of your readers.
Audiences in different social media platforms often have different preferences when it comes to what appears in their news feed. Here are some of the general guidelines to give you an idea for what to put out from your end.
- Instagram – When it comes to Instagram, attractive visuals with short and concise captions are usually more appealing. Attention span on Instagram is comparatively shorter than other social media platforms, as people usually use Instagram to pass time on their commute or as a ‘side dish’ during their lunchtime.
If you’re opting for posting videos on Instagram, be noted that you only have 3 to 10 seconds to pitch your content to your readers. So, make sure you have it short and sweet!
- Facebook – Like Instagram, alluring visuals tend to catch more readers’ attention when it comes to Facebook marketing.
According to Statista, as of Q2 2020, there are 2.7 billion monthly active Facebook users around the globe, with 25.5 million Facebook users in Malaysia. Hence, you’ll have to put extra effort to make sure your content stands out and have a unique selling point (USP).
- LinkedIn – LinkedIn is often used for B2B marketing. Therefore, if you’re looking forward to selling products to consumers (B2C), maybe LinkedIn is not the best option for you.
If you’re offering services like social media marketing, make sure you tailor your content to target business audiences.
In short, always ensure that your contents are conversational, creative, tailored, and concise on your social media marketing campaigns.
Use Relevant Hashtags On Your Social Media Marketing Campaigns
Oh yea, the almighty hashtags. One of the most common and suggested social media marketing tips ever. The one-way ticket to high social media engagement.
But are they?
Undeniably, using hashtags in your social media posts will significantly increase your reach to a broader scope of individuals. But it would appear spammy if you’re not using them strategically.
So, here comes the question – how should you use hashtags in social media posts wisely?
First of all, know that there are best practices for different social media platforms. What works in one might not work for the other.
Let’s talk about the optimal number of hashtags for each of the social media platforms. For Twitter and Facebook, it’s recommended to use 1-2 hashtags on each post. For Instagram, 10+ hashtags are preferred.
Data has shown that hashtags do not help much on Facebook to boost post engagement, and they only bring little positive impact for your Twitter posts.
But it’s a different story for Instagram. Posts with more than 10 hashtags tend to attract more engagement and interactions, but only when you do it right and not just blindly spamming irrelevant hashtags.
Keep in mind, always provide values for your readers!
Consider using tools like Hootsuite and Hashtagify to boost your social media marketing efforts and find the most effective hashtags.
Make Full Use of Video Contents on Your Social Media Platforms
Most of the social media platforms such as Facebook, YouTube, and Instagram have rolled out the features of live streams and stories. Many experts believe that this is becoming the approach for businesses to advertise their brand in order to market their products and services.
Not convinced? Here are 17 stats on video marketing to back the statement up.
55% of internet users watch videos every day, which is why you should never leave video content out of your social media marketing campaigns.
When producing video content, make sure you blend in creativity, innovation, and a sprinkle of humor. Create contents that stand out and pique interests!
Utilize the Analytics Tools and Cater to Your Audience
Before you rush and post anything you want, ask yourself a question – do you have an understanding of who your audiences are and what they want?
Facebook, Instagram, LinkedIn, and most social media platforms have their own Insights tool for business managers to analyze their audiences based on demographics, most active hours, the contents preferred, and more.
Analyzing these data gives you a more in-depth understanding of your audiences. Therefore making it easier to produce content tailored for your audiences in your social media marketing efforts.
It’s also advisable to do A/B testing on different visuals conveying a similar message in marketing campaigns, and see which one appeals more to your audiences for interactions and engagements. From there, you’ll grasp a more specific understanding of your audiences.
For example, which type of content appeals more to the audiences of age group 18-24 and which one appears more interesting for those between 25-34. You’ll also get to know which type of content from different countries prefer.
The possibilities are endless, and it’s where creativity starts playing a role!
The benefits of social media marketing are undeniable and it’s necessary to use the above tips for any type of enterprise in today’s society. Since social media sites connect people around the world, many marketers have been looking into this new avenue to engage the audience.
Hence, if you are looking for a social media marketing agency in Malaysia to provide a massive audience interaction on your social media platforms, iMarketing is the best solution. We ensure a draw of direct traffic from your audience based on your budget!