If you are in a B2B (business-to-business) company, putting your services out there for another business to leverage on and thrive is exactly what you need to do. However, most of you have probably wondered. What is the best medium for you to get your company advertised? Which platform will give you the best customer interactions?

The answer? LinkedIn.

With LinkedIn, there are over 400 million active professionals that you can target directly! Besides, 80% of B2B leads generated through social media come from LinkedIn. So, it is only natural for you to utilize LinkedIn to increase your ROI by harnessing the power of social media marketing.

It can eventually boost your sales and help you get more leads, only if you know how to benefit from it.

So, how do you make good use of LinkedIn ads to grow your company? Keep reading for tips and tricks to successful LinkedIn advertising campaigns in Malaysia.

linkedin ads

Target The Right Audiences

It is essential for every business owner to decide who are your target audience.

There are a few parameters to look at when you are deciding your target audience, which is the company, industry, job function, skills, and gender, or age.

How to find out about the data? Well, try analyzing the past data and see which industries do your company appeals to the most. Then from those data, try to make out the most effective groups to target.

Once you know who to target, you can then tailor your ad format according to what your audiences want to see.

Choose The Ad Types and Formats That Work Best

There are three ad types on LinkedIn that you can use for your campaign. There are sponsored content, sponsored inMail, and text ads.

Sponsored contents are usually used to drive leads, build brand awareness, and nurture relationships. Sponsored contents will appear directly in users’ feed.

InMail is used for a personalized and relevant advertisement to interested audiences, and this ad will be directly sent to users’ inbox.

While text ads operate on two different payment options which are pay per click and cost per impression. Text ad will appear on LinkedIn’s sidebar and is great for driving impressions and leads.

Once you have picked your ad type that works best for your audience, you can also choose the format that goes with it. Ad formats that are available on LinkedIn are text, single image, carousel, video, follower, spotlight, and job ads.

By choosing the right type and format for your campaign, will help make it more appealing to your target audience. So, be sure to choose wisely.

Keep It Short And Sweet

Honestly, no one has a lot of time each day to read through line by line of lengthy articles on LinkedIn. So, 150 characters ads or fewer will work best for Sponsored Content links.

Be sure to have a short but compact message that you want to deliver inside your campaign. This will make your ads clear to the audience and increase the chance of a conversion.

Find The Right Objectives

By choosing the right objectives for the campaign, you know which area to focus on.

There are numerous objectives that you can try to achieve with LinkedIn ads such as engagement and website visits. So, business owners need to decide on the right objective to work with and tailor your ads accordingly.

Test Your Ads

LinkedIn has made it easy for businesses to test and improve their ads as that is the most important thing to do.

Run multiple variations of headlines, creative, calls to action, and visuals. Then monitor and continually optimize the performance of your ads to make it a success!

b2b business handshake linkedin ads

Start Running Effective LinkedIn Ads Today

Now that you know LinkedIn ads are an exceptional choice for you to benefit from and reach the right target audience to grow your business. You are probably keen to get started and learn how to utilize the platform.

Worry not, as iMarketing.my is here to help cater to your business’ needs. Call us today to speak to our team of experts so we can help you deliver the most successful ads on LinkedIn.

Author Winnie

Search Marketing Manager at iMarketing

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