Augmented Reality (AR) refers to the imposition of a computer-generated image on your view of reality. In other words, it augments what you see. Gamers, military personnel, musicians, and architects are already using it. In fact, AR is becoming more popular than virtual reality. Some business people are incorporating AR into their corporate strategies especially when it comes to advertising their products.

AR is useful in your business in the following ways.

 

1. Helping consumers to select the right product

Many clients return products once they buy them because they did not get what they expected. AR reduces such instances because consumers can superimpose these goods in their homes or on themselves. That means they will see how the product will look like once they put it to use. Consequently, it will increase their incentive to buy the right product while reducing the rate of purchase returns in a store.

 

2. Training consumers on using goods and services

AR means that consumers can see your products in action. You can also advise them on adjustments to them so that it works perfectly for them. Doing so ensures that consumers use the product correctly increasing its utility and longevity. It is also an excellent experience for them in addition to being an opportunity for you to interact with your clients at a personal level.

 

3. Marketing your products to potential clients

Skepticism is a common trait in many shoppers. In fact, many of them avoid buying products from you because they are not sure about them. For example, is that their color? Would it look good on them? Is it the right one for my home? AR gives you an audience with them because they can find answers to these questions if they use an AR app. This technology is also unique, so it is likely that they will tell their friends about it.
At imarketing.my, we understands the opportunities that AR offers your business. We can help you develop strategies for expanding the use of this technology in your company. We can provide alternative solutions as well that would get you the same results.

Author Winnie

Search Marketing Manager at iMarketing

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