If you Google the phrase “mobile-friendly,” you will find about 19,200,000 results. Google even allows you to do a simple test to see whether your website is mobile-friendly. Given the excitement around the phrase, you might wonder what it means. And do I require a mobile-friendly website?
The rapid response? Yes, you do.
And the detailed response is that you must have a mobile-friendly website simply because it is the future direction that web design is going. As the use of desktop computers declines and smartphone usage rises, you must participate in the new wave of connection.
What is Mobile Friendliness?
So what exactly does “mobile-friendly” mean? A website optimised for mobile devices may also be called “responsive” or “mobile-compatible.” These phrases signify that the website in question is simple to use and navigate on a mobile device, such as a smartphone or tablet.
Because mobile devices often have smaller screens and different user interfaces than PCs and laptops, your desktop site must be mobile-friendly.
Mobile users can have comparable experiences to other platforms and devices with a mobile-friendly site’s ability to adjust to the smaller screen size and function with touch controls.
Read More: On-Page SEO Ranking Factors
What is a mobile-friendly website?
A website optimised for mobile is built to function the same way on all platforms. This indicates that nothing is altered or rendered useless on a computer or mobile device. There are fewer features, such as navigation drop-downs, because using them on mobile devices might be challenging. And there is no Flash animation. Regardless of the device used to access it, the website is the same everywhere, with no usability issues.
Mobile-primary friendly attributes are:
- Static content that doesn’t change
- Simplified navigation
- Images display smaller
- Not reliant on a mobile operating system to function properly
Why mobile-friendly matters to Google Page experience ranking factors
We’ve already discussed what is mobile Search Engine Optimization (SEO) for your company, but let’s look at some numbers to reinforce the point:
70% of people’s online time is spent on mobile devices.
70% of the time, consumers access the internet; they do so on portable devices. You must make sure consumers enjoy their time on your site if they spend the bulk of their browsing time on mobile devices. If you change, you risk losing plenty of leads for your company because of bad mobile experiences.
74% of visitors are more inclined to return to a mobile-friendly website.
People will return to your sites more frequently if they have an excellent mobile experience on your site. Returning to your website may make a big difference in whether visitors turn into your company leads.
Higher than 60% of consumers have a more positive perception of mobile-friendly websites.
A significant component of mobile SEO is adapting your website to give your audience the most outstanding experience possible. With a mobile-friendly website, you can avoid consumers having a wrong impression of your company and leaving your pages, which lowers your ranking. More than 60% of users who find your business will have a more favourable perception of it if your website is mobile-friendly.
67% of users are more likely to purchase from a mobile-friendly firm.
Your mobile-friendliness impacts your conversion rate. Your audience is likelier to buy things from your company if your website functions effectively on smartphones. Your business will see more conversions if your website is mobile-friendly.
Google puts mobile first when crawling and indexing websites.
Google has changed to a “mobile-first index” since more and more people are using their phones to search the web. According to this, Google’s crawlers will now scan your mobile sites first. Your website’s ranking in the search results will be better if it is mobile-friendly, affecting customer traffic, lead generation, and sales for your company.
Mobile SEO optimization-9 key elements
Now that you know the significance of mobile optimization, it is time to start customising your strategy for mobile consumers. Here are nine excellent practices to help you with your mobile SEO campaign.
1. Make your website’s load time faster
The mobile experience is significantly impacted by how quickly your site loads. Users demand rapid access to information when they do on-the-go searches for it. Your viewers will leave your page if your website doesn’t load quickly enough for them.
You must speed up your site’s load time to maintain leads on your mobile site. You can find out how long it takes for your site to load with Google PageSpeed Insights.
With this tool, you can identify where your site works well and where it needs to improve. Google will offer suggestions on how to speed up your site’s loading for mobile users.
You can invest in page speed services from a digital marketing agency if you lack coding knowledge or don’t have the time to adjust your site to make improvements. With the aid of page speed services, you can rely on professionals to decrease the time it takes for your page to load, giving you more time to manage your company.
2. Integrate responsive design
A website must have a responsive design to be mobile-friendly. You ensure your website can be viewed on any device using a responsive design.
Your audience will receive the optimal mobile experience for their device, whether it is a smartphone or tablet. Your audience will find it simple to navigate your site if you use responsive web design. They can guide your page with ease and see your website correctly.
Consider using a mobile device to visit your site’s desktop version. Your viewers would have to constantly zoom in and out to see the content on your website since everything would be congested and challenging to read. You’ll lose more leads if your website lacks responsive design. They won’t likely stay on your website if they cannot access and read your content.
3. Pay attention to customer experience
The following advice complements the responsive design. The user experience must be your main priority to succeed with mobile-friendly SEO.
The user experience may be improved by using a responsive design. Leads have a great experience when they can access and explore your site’s mobile version with mobile devices.
Your website has to have more than simply a responsive design. While responsive design is a great starting point for improving the mobile experience, you still need to include other components like thumb-friendly design and easy-to-find calls to action (CTAs) to ensure your strategy offers users a great experience.
4. Be careful of pop-ups
Pop-ups are a powerful tool for getting your audience to focus on a particular activity. Many businesses use pop-ups to direct users’ attention toward the action you want them to perform, whether downloading free material or signing up for newsletters.
A pop-up window may appear on the screen in response to particular activities. It may happen when someone opens a website for the first time, scrolls at a specific area, or even moves their mouse to return to the search results. Pop-ups are a powerful tool for grabbing your audience’s attention and persuading them to read the critical information you want to deliver.
On mobile devices, though, these pop-ups could be a problem. Users will become irate if your pop-up fills up the entire mobile screen. They won’t be able to access the content they came to your website for, and they might need to learn how to close the pop-up. Users can quit your website as a result of this.
Be cautious while using pop-ups on your website if you decide to do so. Pop-ups should be used sparingly on mobile devices since they may deter visitors. They will only obscure crucial information if you use them sparingly and only on the pages of your site where the pop-up counts the most.
Additionally, ensure your pop-up offers a clear “x” at the top or another straightforward means to close it. Use caution while utilising pop-ups on your page if you want your mobile SEO to be successful.
5. Optimise for local
Local SEO is a crucial component of mobile SEO. In the previous several years, mobile searches, including the keyword “near me”, increased threefold, indicating that more and more consumers are looking for local companies.
To identify nearby companies, people frequently use search terms like “near me,” “open now,” and “where can I purchase.” Since many mobile users conduct local searches, you must modify your approach to appeal to them.
Using local keywords can help you adjust to local searches. You’ll appear in more local search results if you use local keywords. It’s a fantastic tactic that will enable you to succeed with your mobile SEO approach.
6. Implement a clean and easy-to-use navigation bar
Your navigation significantly influences users’ ability to discover and access information. Users will become dissatisfied and quit your site if your navigation is too difficult to utilise. Make your navigation mobile-friendly to ensure you’re fostering a favourable atmosphere for your audience.
7. Optimise title tags and meta descriptions
Your title tags and meta descriptions are crucial components of mobile SEO. These two factors determine whether someone clicks on your listing in the search results.
Mobile customers frequently utilise your title tag and meta description to decide whether or not to click on your listing since they need information quickly.
8. Create a separate mobile URL
Many businesses will develop a unique mobile URL when they optimise for mobile. You may establish a different site just for mobile visitors by giving it a unique mobile URL. It enables you to provide an exceptional user experience for those who access your website on mobile devices.
Usually, a mobile URL will be “m.website.com” or “website.com/mobile.” Users who access your website using a mobile URL view a mobile-friendly version of your website. Through this modification, users can access your website.
9. Create mobile content
Making mobile content is an excellent mobile SEO tip. When producing material for mobile platforms, structure it to offer a satisfying user experience.
Make it simple for visitors to scroll through your material if you want to develop mobile-friendly content. For instance, limiting paragraphs between two and three phrases will make it simpler for readers to scan or read your post.
You should also include images and videos in your article. It will keep your material engaging and provide opportunities for audience participation. Additionally, you should have interactive components, such as clickable buttons, to make it simpler for consumers to navigate your mobile website.
Mobile SEO with iMarketing
SEO for mobile devices is essential for expanding your business online. You must consider consumers who search for your business using mobile devices if you want to use SEO to help your business develop. Reaching prospects interested in your business will be easier with a solid mobile SEO strategy.
Our team of result-driven SEO specialists can help you with mobile SEO. You can rely on us to assist you in creating a mobile SEO Malaysia strategy that attracts more desktop and mobile visitors to your company since we have years of expertise.
Would you want to learn about mobile SEO? To talk with our SEO strategist about our SEO solutions, get in touch with us online to contact us immediately.