Have you ever noticed that you receive visitors from regions and nations outside your service area when viewing your Google Analytics report? Taking advantage of every bit of traffic you can participate in SEO is simple, but this might also mean that your targeting could be better.
One of its benefits is the fact that the traffic you receive through SEO is relevant. If they didn’t perform a similar search, how else would they find your website? It’s essential to start realigning your strategy by geo tagging your keywords if you see that you are receiving traffic from places that are not accessible to your company.
What is Geotagging and Why it is important?
A website or online image can be geotagged by adding certain global positioning information, such as latitude and longitude coordinates. The most popular method for incorporating location-specific data into websites is to tack it onto photographs and photos. Search engines scan, catalogue, and evaluate this information when they cruise the web in search of data, but your website users won’t see it.
Using a digital camera to automatically geotag photos may make it easier for search engines to understand where your image was taken, what it portrays, or both. The geotagging may be customised to a precise place, even down to the latitude and longitude. Geotagging is not brand-new. It has been used for creating websites for more than ten years.
But its significance is expanding. It’s becoming more of a need than a novelty. Web search engines are taking into account the user’s present location when delivering search results as more potential consumers do information searches on their mobile devices. Additionally, consumers are becoming more intelligent and specialised in their web searches. Your clients want to focus on the hundreds of thousands of online search results most pertinent to them. Your website won’t rank as highly as those of your rivals who do if it lacks geotagging information.
Geotagging has existed for some time. For more than 10 years, it has been used to create websites. But its importance is growing. It is less of a novelty and more of a need. As more potential customers do information searches with a mobile device, web search engines are now considering the user’s current geographical location when displaying search results.
Consumers are also getting more knowledgeable and focused in their web searches. Your clients want to concentrate on the tens of thousands of relevant web search results. If your website doesn’t have geotagging information, it won’t rank as well as those of your competitors who do.
All search engines read and consider information, such as geotagging, as part of their algorithms, even though they each approach site ranking differently. As search engines work to deliver the most relevant and accurate results to the user, location data becomes progressively more crucial in the ranking for local results. Users who do not find their desired results in the search results are likely to switch search engines.
Because search engines want to retain users, you may assist them in their work by giving them the most accurate information possible to increase the visibility and relevance of your company in their search results.
Read More: On-Page SEO Ranking Factors
How does geotagging help me?
When it comes to ranking in local search engine results, geotagging is very crucial. If you operate a commercial entertainment company in Bangsar, Kuala Lumpur, you can avoid attracting clients from other areas of Malaysia. You want your business to be found solely by locals. Even while it would be good if someone in Melaka discovered your website online, they are likely to find it helpful. Even less likely are that they will visit your website or get in touch with you.
You require local results from web searches to expand your local business. You must identify the clients in your neighbourhood and provide them with information when they need it. Most individuals only look for a thing when they genuinely need it and not just out of curiosity. Being at the top of the list of internet search results puts you in front of those looking for your services and searches for those services in your area using geotagging.
Geotagging is crucial for locating your clients and elevating your company to the top in search engine results. Let’s say your prospective client is searching for vegan bakeries in Bangsar. A search engine will combine these search words to show the user the results. To locate your company physically, the search engine will need to check for location information on your website. It could discover that information on your “Contact Us” or “About” page, but that page might not be the one where the word “vegan” appears on your website. Your location and address may no longer be associated with your services, or the search engine may have misinterpreted this data.
Even if the search engine links your site’s pages, another site with a clearly defined location will still appear higher in the search results since the search engine has more faith in that location.
What are the benefits of Geotagging?
The future of this powerful technology is evolving even further as advertisers and marketers start to see the value of mining consumer location and as consumers recognise the relevance of social geotagging. Here are some of the main advantages of geotagging for businesses:
Improved Search Engine Optimisation
Customers typically look for a location first when looking for a business. When a customer looks for any local business, geotagging your content and other crucial business websites ensures that your company appears higher in the search results.
More accurate consumer intelligence
Businesses may use geotagging to identify which areas perform better than others. Additionally, it assists companies in gathering crucial behavioural data about their clients. Further, it becomes simpler to pinpoint specific market habits and utilise that information to direct new marketing efforts in diverse directions.
Social geotagging refers to adding images or videos to a specific geographic place on a map. This method saves time and money while streamlining numerous sales monitoring and mapping procedures.
Influencing consumer awareness.
When people are looking for local companies, geotagging your company website can significantly impact how you appear in the search results compared to a related search phrase and who sees your website. This guarantees improved brand recognition and internet exposure for all your company’s locations, no matter where they may be.
Geotagging facilitates labour automation and lives to monitor. Additionally, geotagging enables customers to designate their locations, share them with others, and aid in the discovery of nearby businesses.
What does that have to do with geotagging
Using geotagging, you can gather all that essential data together with a picture, improving your SEO rankings. How?
Improves Search Engine Trust Scores
The search engine will be more confident in the results it returns if the location information on a photo is included on the same webpage as your business’s description of services. It will guarantee that your company is situated at the address specified in the search query.
Improves a site’s ranking in search results
According to search engines’ data, websites featuring photos rank higher. This is accomplished simply by possessing a picture. However, there are more techniques to raise your rating by structuring an image’s name.
Have you ever noticed that most search engines allow you to search images? If you don’t have high-quality, accurately categorised photos, neither your website nor your company will appear in an image search. This tactic is essential since geotagged photos will appear at the top of the page for local searches.
How do I add geotagging data to photos and images?
- Use Google My Business to get your business coordinates. (Right-click on your map marker and choose Properties.)
- Insert your picture here.
- The picture will appear on the map if it already has a physical location.
- Once tagging is complete, your geotagged image is ready to be downloaded and utilized on your business website.
Important SEO Tip – Use these geotagged images when joining up with relevant directories for your business, such as Google My Business, social media sites, and press release distribution services.
Get help from Pros
To improve local SEO Malaysia results, geotagging your digital photograph is crucial. Finding or recognising a business in a specific location significantly increases revenue. Nearly 80% to 90% of all searches conducted online globally are on Google. Your internet presence will last longer if you research these search engines’ algorithms for images and information that is optimised. Your goal to launch a business, turn leads into clients, and eventually close sales is being indirectly achieved.
Every minute, 50,000 searches are made online. Therefore, it’s imperative to maximise your exposure to avoid losing out on potential purchases. According to reports, 6-7 Google searches result in consumers. So, while evaluating the advantages it offers you, having a properly optimised website and geotagged is crucial.
If all of this sounds fairly complex, you’re right. If you’re looking for guidance with geotagging SEO, or for optimizing your website for search engine results in general, contact the experts at iMarketing. We’re here to help. Check out our contact form today and let’s start dominating your competition.