Search Engine Optimization is one of the most effective tool in digital marketing. Nearly every Digital Marketing Agency uses SEO as it allows their business to gain visibility on search engines and increase traffic to their site. However, how do businesses do this? How do they use SEO ans how does SEO work?

Tools

Agencies pay full attention to analyze the most valuable SEO keyword for your website. Furthermore, agencies aim to make your page to appear on the top 3 results.  Experts regularly keep track of trending keywords related to your business using SEO Checker. It leads us to find the most searched SEO terms that bring your potential customers to your doorstep. Furthermore, they conduct a detailed SEO check of Geo Specific & Localize Ranking. In fact, agencies deploy special SEO analyzer that assists us to make your website more visible to your customers belonging to specific location or region depending on your selected SEO Packages.

Landing Page

Landing pages are the key components of online marketing campaigns. These pages are focused on conversions. This means improving their performance can lead to significant improvements in business results. Optimizing a landing page using special SEO analyzer, SEO Specialist ensures that you achieve the Highest Possible Conversion rate from the visitors who arrive at that landing page. Landing page optimization can help you lower your customer acquisitions costs, acquire more customers, and maximize the value of your ad spend.

Backlinks

Having quality backlinks to your business website has great advantage to your website visibility and ranking. It improves over all search engine organic ranking, as you get organic links from your customers’ sites. It also helps in indexing faster, where it helps in the faster discovery and indexing your site structure. Another major benefit is that they provide referral traffic, which is usually targeted and have lower bounce rate.

Link Building

Relevancy is the key to SEO Link Building for your Business. At the first stage, anchoring the correct quality text is very crucial to achieve High Search Engine Rankings. Agencies use in depth linking method to link into all your website’s internal pages as well using your desired keywords. At the same time, page authority of your website or page linking to you is also very important. Lastly, consistency of link building is important for your website. This is because building 100 links in a day and only 10 links on the following days will only result in bad SEO ranking.

 

Author Winnie

Search Marketing Manager at iMarketing

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